Digital Media Specialist
Dottopia
Total des années d'expérience :8 years, 3 Mois
- Create the media strategies, Execute the campaigns and follow up them.
Prepare the required paid media strategies and plans for the businesses which match their marketing goals and set the KPIs that needed to be achieved during a specific period of time.
Run Google Adwords, Display, Facebook Ads or Twitter Ads Campaigns and Follow up them to get the best performance and the appropriate costs.
- Analyze the Performance of the Paid media campaigns.
Monitor the traffic metrics and analysis their clicks through rate to determine the effectiveness of targeting and the ad creativity. Monitor the conversions and their costs to measure the ROI of each business and prepare the monthly reports for the clients to show them the campaign performance
Involve in SEO efforts
Increased organic website traffic by 40.9% in 6 months through on-page
optimization efforts, such as long-tail keyword research, generating relevant copy,
and optimization of meta-data.
- Plan and execute PPC campaigns and track conversions
Work on planning the PPC campaigns according to the goals of them beginning
from choosing the campaign type, keywords, the ad text, design or videos and
choosing the best bid strategy. Follow up the campaigns to measure the ROI and do
the necessary changes.
- Measure performance of digital marketing efforts using a variety of Web analytics
tools
Come across tools as Google Analytics, Search Console, Moz, Ahrefs,
Semrush...etc.
- Prepare online newsletters and use the email marketing automation.
Improved the open rate and the CTR by 24% in six months.
on the SEO of the company website
Strategically grew organic search traffic (300%) for corporate clients through
tactics.local search optimization, on-site optimization and content marketing.
- Created and followed up the Adwords Campaigns.