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Engy Magdi, Marketing Specialists

Engy Magdi

Marketing Specialists·Potensia Media Performance

United Arab Emirates

Bachelor's degree, faculty of commerce English sections

Work experience

Total years of experience: 5 years, 6 months

Marketing Specialists

August 2023 - Present

Potensia Media Performance

Dubai, United Arab Emirates

August 2023 - Present

Defining, measuring, and evaluating relevant paid media KPIs Overseeing and managing the overall budget for paid media Conducting in-depth keyword and website research, ad grouping and audience targeting Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
Company industry:
Accounting

Marketing Specialists

August 2023 - Present

Potensia Media Performance

Dubai, United Arab Emirates

August 2023 - Present

Defining, measuring, and evaluating relevant paid media KPIs Overseeing and managing the overall budget for paid media Conducting in-depth keyword and website research, ad grouping and audience targeting Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
Company industry:
Accounting

digital marketing specialist

July 2023 - Present

Makaseb Funds Company

Cairo, Egypt

July 2023 - Present

-Developed and executed a digital media plan for a client, resulting in a 30% increase
in website traffic and a 20% increase in online sales.
-Optimized campaigns by analyzing data and implementing strategic changes,
-leading to a 25% decrease in cost per acquisition and a 15% increase in conversion
rate.
-Negotiated media rates with vendors, securing a 10% discount on ad placements and
maximizing the clients budget.
-Optimized campaigns to maximize ROI, reducing cost per acquisitionand increasing
return on ad spend
Company industry:
Marketing
Job role:
Marketing and PR

Digital Marketing Specialist

May 2022 - December 2023

Makseb For e-commerce

Cairo, Egypt

May 2022 - December 2023

Developed and executed a digital media plan for a client, resulting in a 30% increase in website traffic and a 20% increase in online sales. Optimized campaigns by analyzing data and implementing strategic changes, leading to a 25% decrease in cost per acquisition and a 15% increase in conversion rate. Negotiated media rates with vendors, securing a 10% discount on ad placements and maximizing the clients budget. Optimized campaigns to maximize ROI, reducing cost per acquisition and increasing return on ad spend Arabic
Company industry:
Marketing

Digital Marketing Specialist

May 2022 - December 2023

Makseb For e-commerce

Cairo, Egypt

May 2022 - December 2023

Developed and executed a digital media plan for a client, resulting in a 30% increase in website traffic and a 20% increase in online sales. Optimized campaigns by analyzing data and implementing strategic changes, leading to a 25% decrease in cost per acquisition and a 15% increase in conversion rate. Negotiated media rates with vendors, securing a 10% discount on ad placements and maximizing the clients budget. Optimized campaigns to maximize ROI, reducing cost per acquisition and increasing return on ad spend Arabic
Company industry:
Marketing

sales consultant

December 2021 - November 2023

elnabil for real estate

Mansoura, Egypt

December 2021 - November 2023

Company industry:
Real Estate
Job role:
Sales

Sales Executive

December 2021 - November 2023

alnabil for real estate

Mansoura, Egypt

December 2021 - November 2023

Created sys tematic and cons i s tent lead generation
from cold cal l ing, referral s, lead generation services,
Craig s l i s t and other forms of media.
Developed relationships w ith cl ient s to under s tand
their needs and provide the bes t real es tate solution.
Served as a representative for cl ient s from s tart to the
end of transaction clos ing.
Social media coordinator
Alnabi l for Real es tate company
Jan 2022- present
Publ i sh Facebook ads .
managing participant s in an onl ine community .
Make monthly analys i s for our monthly pos t s
Company industry:
Real Estate
Job role:
Marketing and PR

digital marketing specialist

June 2023 - October 2023

TAR

Mansoura, Egypt

June 2023 - October 2023

-racked and reported on digital media campaign performance, providing detailed
insights and recommendations to clients
-Implemented strategies to maximize ROI by testing different ad formats and
targeting options
-Developed and maintained digital media budgets, effectively allocating funds and
optimizing spend
Company industry:
Marketing
Job role:
Marketing and PR

digital marketing specialist

June 2022 - July 2023

elbatt

Mansoura, Egypt

June 2022 - July 2023

-Analyzed target audience and developed media plans to help website increase in sales.
Researched and evaluated new media opportunities, resulting in a successful
-influencer marketing campaign that generated a 50% increase in social media
engagement.
-Researched and evaluated new media opportunities for a financial services client,
-resulting in a successful influencer marketing campaign that generated a 50% increase
in social media engagement.
Company industry:
Marketing
Job role:
Marketing and PR

Digital Marketing Specialist

December 2021 - May 2022

TAR Company For e-commerce

Cairo, Egypt

December 2021 - May 2022

Tracked and reported on digital media campaign performance, providing detailed insights and recommendations to clients Implemented strategies to maximize ROI by testing different ad formats and targeting options Developed and maintained digital media budgets, effectively allocating funds and optimizing spend
Company industry:
Marketing

Digital Marketing Specialist

December 2021 - May 2022

TAR Company For e-commerce

Cairo, Egypt

December 2021 - May 2022

Tracked and reported on digital media campaign performance, providing detailed insights and recommendations to clients Implemented strategies to maximize ROI by testing different ad formats and targeting options Developed and maintained digital media budgets, effectively allocating funds and optimizing spend
Company industry:
Marketing

Junior Media buyer

December 2020 - November 2021

ELBatt Company For e-commerce

Cairo, Egypt

December 2020 - November 2021

Analyzed target audience and developed media plans to help website increase in sales. Researched and evaluated new media opportunities, resulting in a successful influencer marketing campaign that generated a 50% increase in social media engagement. Researched and evaluated new media opportunities for a financial services client, resulting in a successful influencer marketing campaign that generated a 50% increase in social media engagement.
Company industry:
Marketing

Junior Media buyer

December 2020 - November 2021

ELBatt Company For e-commerce

Cairo, Egypt

December 2020 - November 2021

Analyzed target audience and developed media plans to help website increase in sales. Researched and evaluated new media opportunities, resulting in a successful influencer marketing campaign that generated a 50% increase in social media engagement. Researched and evaluated new media opportunities for a financial services client, resulting in a successful influencer marketing campaign that generated a 50% increase in social media engagement.
Company industry:
Marketing

Social Media Specialist

December 2020 - January 2021

ELnabil for real estate

Cairo, Egypt

December 2020 - January 2021

Handled the companys online presence regularly updated the companys website and various social media accounts Prepare monthly calendar Doing monthly report for reach and engagement for social media platforms
Company industry:
Marketing

Social Media Specialist

December 2020 - January 2021

ELnabil for real estate

Cairo, Egypt

December 2020 - January 2021

Handled the companys online presence regularly updated the companys website and various social media accounts Prepare monthly calendar Doing monthly report for reach and engagement for social media platforms
Company industry:
Marketing

Education

mansoura university

December 2020

December 2020

Bachelor's degree, faculty of commerce English sections

Egypt

GPA (rating): Good

GPA (rating): Good

I was studying all stuff related to business, marketing and accounting through 4 years ago

Mansoura University

January 2020

January 2020

Bachelor's degree, Bachelor of Commerce English Section

Egypt

Skills

Digital Media
Expert
Digital Media
Expert
Event Management
Expert
Event Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Marketing
Expert
Marketing
Expert
Sales
Expert
Sales
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
SALES
Expert
SALES
Expert
DIGITAL MEDIA
Expert
DIGITAL MEDIA
Expert
RESEARCH
Expert
RESEARCH
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
FINANCIAL SERVICES
Intermediate
FINANCIAL SERVICES
Intermediate
TARGET AUDIENCE
Intermediate
TARGET AUDIENCE
Intermediate
INFLUENCER MARKETING
Intermediate
INFLUENCER MARKETING
Intermediate
NEW MEDIA
Intermediate
NEW MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
NEGOTIATION
Intermediate
NEGOTIATION
Intermediate
team work
Expert
team work
Expert
Facebook marketing
Intermediate
Facebook marketing
Intermediate
communication skills
Expert
communication skills
Expert
PowerPoint
Expert
PowerPoint
Expert
word
Expert
word
Expert
Excel
Expert
Excel
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Social Media Marketing
SALES
Expert
SALES
Expert
DIGITAL MEDIA
Expert
DIGITAL MEDIA
Expert
RESEARCH
Expert
RESEARCH
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
FINANCIAL SERVICES
Intermediate
FINANCIAL SERVICES
Intermediate
TARGET AUDIENCE
Intermediate
TARGET AUDIENCE
Intermediate
INFLUENCER MARKETING
Intermediate
INFLUENCER MARKETING
Intermediate
NEW MEDIA
Intermediate
NEW MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
NEGOTIATION
Intermediate
NEGOTIATION
Intermediate

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.


Facebook
Facebook
facebook.com/m.facebook.com/100012699729727/

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Training
English finance course
AUC
Nov 2018
sales training
alnabil for real estate company
Dec 2021
marketing training
alnabil for real estate
Dec 2021
Customer service training
bank Audi
Aug 2016

Hobbies

  • photography, gym , Reading, know more information, details oriented