Enray Borge

• Responsible for all business development & growth initiatives in the MEA region.
• Managing a global beauty client’s portfolio in the Middle East. Responsibilities pertain to vendor
management, cost engineering, overseeing production, reporting, and project delivery. Elements sourced from local & global supply chains are retail gifts, merchandising premiums, print and POSM elements. Deliveries across the MEA region.
• Responsible for setting up a new supply chain in the MEA region, evaluating vendors & onboarding them.

Overseeing general management of an advertising production house / Joinery, providing production solutions for
all types of retail displays and point-of-sale materials. Directly involved with client relations, vendor relationships,
manpower allocation, and machinery management. Assigning personnel to client projects and verifying project
requirements/ delivery timelines are satisfactory and met. Prepare project cost estimates, manage project P&L,
and submit bid tenders for RFQs. Build client relationships and ensure client satisfaction. Monitor cash flow, client
payments, and vendors/supplier payments. Perform inventory check/management and stock reordering. Coach
and mentor Sales and Client Servicing team members, conduct one-on-one performance reviews, and lead team
meetings with Sales and Production teams. Clientele: Kelloggs, Pepsico, Aujan Coke, Abbott, Ego Pharma, P&G,
Bahlsen, Carrefour, Grandiose, Union Coop, Bayara, Damac,
Built business up from ground zero, from machinery selection and testing, creating internal production line and
business development to hiring and building the team.
Grew business from zero to 3 million AED within two years with 20% growth in sales year on year.
Optimized production floor usage and warehouse space.
Streamlined production processes.

Managed client servicing for key accounts of full-service design and production company that provides point-of-
sale materials and retail promotion solutions for brands. Managed projects for major clients account in the
company. Enhanced the client servicing experience for the clients by adding professionalism and a high level of
attention to detail and ownership of projects. Scaled up billing on clients’ accounts by collaborating with Marketing,
Brand Managers, Retail Designers, Procurement, and advertising agencies. Tracked and monitored production
progress, performed quality checks, and delivered point-of-sale materials throughout Gulf Cooperation Council
countries, Middle East, and North Africa. Clientele: L’Oreal (Lancôme, Kiehls, Ralph Lauren, Giorgio Armani, Yves
Saint Laurent, Urban Decay, L’Oreal Paris, Garnier, Maybelline, Essie, NYX, La Roche Posay, Vichy, Kerastase,
Redken), Christian Dior, P&G (Head & Shoulders, Ariel, Pampers, Always, Gillette, Venus, Febreze, Oral-B),
Unilever (Ponds, Axe, Lipton, Knorr, Dove)
Selected to manage client servicing function for the company’s largest accounts, which were L’Oreal, as
well as other major accounts of P&G and Unilever
Won new clients and business that generated 4 million AED within two years.
Grew yearly billing of my accounts from 6 million AED in 2014 up to 18 million AED in 2016 by
strengthening client relationships, securing new clients, and providing outstanding client servicing.
Delivered projects for production of retail activation stands, product launch display units, mall activation
podiums for luxury clients, in-store branding and activations, and retail point-of-sale display stands.
Optimized client servicing by improving processes and introducing new reporting formats and systems.

Served as key Client Servicing Executive and primary point of contact for all clients throughout Gulf Cooperation
Council countries, Middle East, North Africa, and Levant of integrated retail branding and POS merchandising
solution agencies. Received project briefs and yearly marketing plans from clients and relayed them to Creative
team. Reviewed Creative materials to verify satisfaction of client requirements. Produced client cost estimates and
samples, determined production schedule, and generated delivery reports. Monitored production progress,
coordinated delivery and logistics with Production team, and ensured on-time delivery to client distributors.
Generated project invoicing and billing reports, tracked w vendor payments, and managed vendor relationships.
Kept abreast of shipping documentation requirements for shipping to GCC countries, Middle East, and North Africa
and instructed team to prepare documents accordingly.
Led client servicing for major FMCG companies, including Ferrero, Kellogg’s, Heinz, Paramount Farms,
Carlsberg, and Dabur International.
Delivered 10 million AED in yearly revenue by maximizing existing client business and securing new large
clients through improving workflows/reporting systems and strengthening client relationships.
Grew certain clients’ accounts from 500K AED to over 2 million, in a span of 2 years.