Eqbal Haroun

• Holistic Marketing Campaigns Development & Management (A to Z).
• Developing &Maintaining the Department Budget, Forecast & ROI.
• Building Strategic Relationships & Partnership with Key Industry Players, Agencies and
• Vendors.
• Manage, Train &Lead the Group Marketing Team.
• Build Strong Business Relationship with Clients/ Investors to Insure a Great Business
• Understating and Expectation.
• Oversee and approve marketing material, from website banners to hard copy brochures.
• Measure & Report on the Performance of Marketing Campaigns, gain Insight and Assess
• Against Goals, then Analyze Consumer Behavior & Advertising Campaigns Accordingly.
• Developing a 360 Brand Strategy & Analysis.
• Developing the Product & Analyze the Market to See it's Positioning Vs Competition.
• Creating Effective Sales Programs & Promotional Campaigns
• Advertising Tools Booking (Outdoors, Indoors) & Promoting In-House Advertising Tools.
• Leading the company Branding & Artwork Creation
• Creating & Maintaining the Digital Campaigns & Sponsored Ads plans using intelligent
• targeting methods.
• Social Media Management, Campaigns & Content Creation.
• Organizing and Directing the Brand Lifestyle Photography.
• Videography Booking and Direction.
• TVC (Concept Creation, Storyboard, Production).
• Radio Production Management.
• Press Conference Management.
• Creating & Editing the Company Press Releases to comply with company overall
• standards and polices.

• Manage the daily operational routine that controls the relationship between the head office and the point of sales
• Prepare the yearly operation Department Budget, and make sure that the overall expenses of the company is well managed and
controlled, as well as suggesting strategic plans to reduce the company’s cost and maximize the overall profits
• Prepare /update and implement the operational manual, and make sure the process and procedures are fully adapted by all the
team members, to control the overall performance of the company
• Solve the obstacles that might face the company by analyzing it and suggest the best scenario
• Put up an operational strategy of the year “Business plan” along with the new opening schedule, men power requirement,
merchandizing strategy, renovation schedule
• Head the “the Export and the Import” team, by supervising the supply chain and set up the logistics process
• Head the Sales Team : conducting Sales Retail Analysis, Setting up the targets, suggest rescue plans that includes a full study of
the brand performance and the business plans to uplift it
• Supervise the marketing activities and prepare promotional calendars along with the marketing team to push the brand
performance level, and manage the stock level
• Expansion : open new Point of Sales locally and across the Gulf Area

Analyzing and investigating price, demand, competition & market trends
* Studying competitors' products and services
* Devising and presenting ideas and strategies & promotional activities
* identifying target markets and developing strategies to communicate with them
* Compiling and distributing financial and statistical information
* Preparing daily/monthly reports that illustrates Cadillac performance & the competition performance
* exploring ways of improving existing products and services, and increasing profitability
* Launching New Car Models & preparing event & PR efforts
* Develops and maintains good working relationships with external suppliers to ensure that the highest possible levels of service
are received by Cadillac.