Eslam Marzok

Marketing Manager at New Born

• Egypt - Cairo
• June 2016 to June 2022

o Marketing Manager at New Born Men's Wear since May 2015
 Managing marketing functions like product planning & roadmaps, consultation and business development as well as handling the pre-analysis data and post analysis of product launch.
 Supervising the performance of dealers / distributors with key emphasis on achieving revenue targets.
 Developing marketing strategies to build consumer preference and drive volumes, evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses.
 Conducting competitor analysis by keeping abreast of trends and competitors moves to achieve market share metrics.
 Conceptualizing and executing sales promotion schemes to increase the brand visibility, thereby preparing management level reporting on the brand's performance, needs and forecasts
 Monitoring new product lunch results and recommending action for addressing any forecasted variances to volume budget, on a monthly basic.
 Responsible for all digital platforms (Facebook - Instagram -Twitter - LinkedIn - YouTube - WhatsApp Business - Bran E- Commerce Platform - Jumia - Souq - Amazon).
 Responsible for Customer Service & PR Departments.
 Using Retail Pro Reports (Stock Management, Sales Analytics, PO Module) and CRM.