marketing & sales manager
packaging products company
Total years of experience :25 years, 1 Months
Develop strategy and plans for the business development and PRM function to ensure sustainable growth and profitability of the business in line with the vision, mission and strategy of the company through appropriate market selection and segmentation and ensure maximum efficiency of the department to achieve targets as well as minimize opportunity loss & revenue loss.
Identify and develop potential business opportunities, handle major accounts and negotiate major deals with clients, build short term/long term business relationship/partnering to meet tangible objectives and targets for growth, to maximize and sustain revenue, profitability and enhance market share.
Develop sales and PRM policies, processes, systems, procedures and set adequate profit targets that ensure adequate safety for the business and provide sustainable sales to the Company.
Work closely with Finance to develop sales payment policies for complicated projects to reflect realistic time scale of the payments and ensure the policy is implemented effectively through out the project cycle.
Develop price modelling in conjunction with Marketing, Finance and Planning to recommend competitive pricing of product offerings that maximizes the rate of return on investment without compromising quality.
Review market trends and market research information and in conjunction with Marketing Department establish marketing channels and methods in order to develop the overall budget forecast in line with company objectives and continually review against actuals to ensure targets are being achieved to take actions in case of any variances.
Review and recommend corrective actions based on reports prepared for sales and PRM so as to monitor and review the performance of company against key performance indicators in order to highlight any variances to Management for corrective action.
Lead and oversee the Business Development and Partner Relations Management with the overall emphasis on improving customer satisfaction and retention and provide the necessary value added services to all companies in order to maximize revenue and manage the risk related to business partners
Direct and review the continuous improvement of sales and PRM practices taking into account ‘international best practice’, changes in international standards and changes in the business environment which demand proactive action plans.
Review and recommend corrective actions based on reports prepared for sales and PRM so as to monitor and review the performance of company against key performance indicators in order to highlight any variances to Management for corrective action.
Provide leadership in the section -setting individual objectives, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal - in order to maximize subordinate and departmental performance in the pursuit of the Department objectives.
* Marketing and Sales Manager 2005 TO 2008 the technical Packaging Products COMPANY) (TECHNO PAC)
ALEPPO-SYRIA
Work with the marketing team for establishing marketing channels and methods and provide inputs to develop plans in relation to advertising, sales promotion, public relations and sales management.
Ensure alternate plans are in place to adopt proactive approach as per the current market and business requirement for existing and upcoming future projects.
Direct and review the continuous improvement of sales practices taking into account ‘international best practice’, changes in international standards and changes in the business environment which demand proactive action plans.
Review and recommend corrective actions based on reports prepared for sales so as to monitor and review the performance of company against key performance indicators in order to highlight any variances to Management for corrective action.
* MARKETING & SALES MANAGER 1986 TO 2004
( National Packaging Product Company. ( WATAN PAC)
RIYADH-SAUDI ARABIA
Develop sales policies, processes, systems, procedures and set adequate profit targets that ensure adequate safety for the business and provide sustainable sales to the Company.
Work closely with Finance to develop sales payment policies for complicated projects to reflect realistic time scale of the payments and ensure the policy is implemented effectively though out the project cycle.
Review market trends and market research information in order to develop the overall budget forecast in line with company objectives and continually review against actuals to ensure targets are being achieved to take actions in case of any variances.
❖ B.A., AGRONOMY, Aleppo University- Aleppo, Syria- 1977. . ➢ SCIENTIFIC COURSES: • BUSINESS ADMINISTRATION from The Saudi Chambers of Commerce. • MARKETING AND SALES MANAGEMENT from The Saudi Chambers of Commerce. • MICROSOFT OFFICE APPLICATIONS.