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Esraa Alsaadi, Senior Manager | B2B Key Account & Sales Leader | IT & Digital Solutions

Esraa Alsaadi

Senior Manager | B2B Key Account & Sales Leader | IT & Digital Solutions·Protiviti Middle East Member Firm,

Kuwait

Master's degree, Business administration and international management

Work experience

Total years of experience: 19 years, 0 months

Senior Manager | B2B Key Account & Sales Leader | IT & Digital Solutions

June 2021 - November 2025

Protiviti Middle East Member Firm,

Al Kuwait, Kuwait

June 2021 - November 2025

• Client Relationship Management: Built and managed long term relationships with C-level executives and high-value corporate clients across government, banking, and enterprise sectors. Acted as a trusted advisor for digital strategy and technology solutions, ensuring alignment with client needs, driving repeat business, and securing long-term partnerships.
• Sales Enablement & Transformation Services: Led sales enablement and proposal development efforts by identifying client needs and crafting winning IT and digital transformation solutions. Drafted and delivered tailored proposals that secured new business opportunities and contributed 15% of firmwide sales KPIs. Collaborated with C-level executives to define IT operating models and cloud strategies, enhancing customer satisfaction and driving value realization.
• Strategic Account Planning & Consultative Sales Leadership: Developed and executed comprehensive account plans leveraging consultative selling strategies; collaborated closely with clients to identify needs, tailor IT and digital transformation solutions, and consistently exceeded revenue targets through strategic engagement and solution-focused consulting.
• Digital Transformation & Cloud Adoption: Spearheaded IT strategy and digital transformation portfolios worth $50M+, aligning client business objectives with innovative cloud and AI/ML solutions. Integrated Cloud AI/ML solutions such as predictive analytics and recommendation systems to enhance client outcomes, improve satisfaction, and support contract renewals across multiple industries.
• Digital Strategiy & Innovation Enablement: Defined digital strategies and sourced 6-7 strategic solutions and partners to support innovation-driven transformation. Conducted architecture reviews, defined target digital architecture and guided clients in accelerating business growth and competitiveness via technologies.
• Client Engagement & Account Expansion: Partnered with cross-functional teams to ensure seamless execution of transformation initiatives. Identified cross-sell opportunities and drove account growth through deeper client engagement, contributing to long-term success of strategic programs.
• Program & Portfolio Leadership: Directed high-value IT portfolios focused on strategy, digital transformation, and enterprise risk. Established PMO frameworks to improve governance and project alignment. Defined and assessed IT operating models, control frameworks, and risk evaluations to optimize enterprise resilience and cultivated strong executive relationships to drive successful program delivery.
• Cybersecurity Strategy & Risk Management: Spearheaded the integration of cybersecurity frameworks aligned with ISO 27001, COBIT, and NIST standards into digital transformation initiatives. Collaborated with cross-functional teams to embed cybersecurity resilience, reducing security incidents by 30% and strengthening compliance across key client engagements.
• Strategic IT Governance & Compliance: Designed enterprise-wide IT governance models and implemented strategies, roadmaps, robust policy frameworks, and comprehensive process frameworks aligned with ISO 38500 and COBIT. Successfully assessed and enforced IT Governance controls based on the six EDM principles and key design factors to ensure effective use of IT and improving compliance and operational efficiency by 20%.
• Business Continuity & Cloud Operations: Served as BCM Manager for a critical electronic banking service provider, developed cloud-based disaster recovery strategies leveraging clouds backup, high availability, and proactive monitoring to enhance resilience, compliance and operational effectiveness.

Company industry:
Business Consultancy Services

Senior PMO Manager & Internal Management Consultant

August 2019 - June 2021

One Facilities Management (OFM),

Al Kuwait, Kuwait

August 2019 - June 2021

Analyzed and assessed the organizations position across business and operational functions, including core
strategy development, digital enablement, and process optimization. Led and managed e-commerce website
and mobile app initiatives while leveraging emerging technologies to enhance competitiveness.
• Vendor Negotiation & Profit Optimization: Spearheaded new technology department establishment,
negotiating with vendors to secure cost-effective and innovative solutions. Played a key role in pre-sales
activities, including requirement gathering, solution design & proposal development. Identified
opportunities to streamline operations and reduce costs, resulting in 60% profit growth through strategic
variation orders.
• CRM & Pipeline Management: Utilized Zoho CRM to manage sales pipelines, track opportunities, and
support end-to-end client interactions, enhancing visibility, efficiency, and deal conversion across ongoing
digital initiatives.
• Customer Relationship Management & Project Management: Developed vendor evaluation criteria and
project documentation such as Project Scope, Detailed Project Plan, Software Requirement Specification
SRS, Wireframes and others to ensure alignment with customer needs. Established strong communication
channels with customers, resulting in improved customer satisfaction and project success.
• Operational changes and Stakeholder Engagements: Developed change and stakeholder engagement plans
and change network for upstream distribution centers project, creating innovative communication model
using infographics to better engage stakeholders and leaders, which improved support and engagements.
• ERP Process Integration: Led a special engagement with vendor and development team to merge 7
management systems, streamlining them into a single ERP to improve productivity, efficiency, data
management practices and cut 80% of the time and effort consumed in juggling within the current
systems.
• Change Leadership & Policy Innovation: Championed change leadership practices across operational teams,
creating new standardized policies, templates, and change management tools that increased efficiency and
supported business vision and profitability.
• Data Analysis & Performance Improvement: Conducted in-depth data analysis of workflows, structures,
and KPIs to identify areas of process enhancement, resulting in practical recommendations that improved
performance and productivity across departments.

Company industry:
Facilities & Property Management

ERP Project Manager / PMO Manager

April 2017 - July 2019

Enhanced Engineering & Multi-Technologies Co.,

Al Kuwait, Kuwait

April 2017 - July 2019

Led ERP (Microsoft Dynamics AX 2012 & 365) implementation. Worked directly with customers top
management in establishing strong communication channels. Set expectations of key success factors, developed
project objectives, ensured the expected results and deliverables are made clear to the customer and Team.
• Client Acquisition & Retention: Built and maintained strong clients relationships at all levels with the
objective of being a trusted business partner, ensuring high levels of satisfaction and repeat business.
Contributed to the successful closure of ERP implementation projects. Proactively identified clients business
objectives, priorities and directions, critical success factors and ensure customer stratification.
• Pre-Sales Strategy & Solution Design: Led pre-sales activities for ERP Dynamics solutions, working closely
with clients to understand pain points and propose tailored solutions. Collaborated with cross-functional
teams to ensure alignment between client needs and product offerings.
• Leadership and Teambuilding: Led and managed Enterprise Recourse Planning (ERP) projects. Led the
preparation of regular performance reviews, participated in the hiring of additional staff, and proactively
cultivated a culture of teamwork and individual liability.
• Project Coordination and Program Management: Successfully directed multiple projects from initiation,
through deliverables validation and project completion. Improved quality by 60%, cut lead times 80%, cut
costs 30% with less than 6 months. Developed Solution Design Documents and Training Manuals and
ensure all scoped features/ specifications are delivered within budget and on time.
• Improving Organizational Effectiveness: Developed and implemented PMI standards, policies, procedures
along with ISO 9001 standards and ITSM (IT Service Management). Consistently enhanced team productivity
level by directing, motivating, rewarding, and evaluating their performance against the assigned
responsibilities and accomplishments.
• Project Planning: Created a SMART (Specific, Measurable, Achievable, Realistic and Time-bound) project
plan. Define project scope and change requests while focusing on regular and timely delivery of value;
organize and lead project status and frequently performing site visits, clients/vendors meetings to cultivate
healthy partnerships and ensure projects buy-in.
• Resource Management and Allocation: Managed Teams effectively, mentor teams development process
while holding teams accountable for their commitments, removing roadblocks to their work; leveraging
organizational resources to improve capacity for project work; and mentoring and developing team
members.

Company industry:
IT Services

Project Management Executive / PMO Lead

June 2012 - March 2017

Alalamiah Technology Group,

Al Kuwait, Kuwait

June 2012 - March 2017

Top Management, Project Management Office (PMO) & Quality Assurance Dept.
Directed a variety of complex project across Kuwait. Effectively planned and managed various initiatives to
quality, schedule and cost while accomplishing stated objectives. Provided overall direction across various
disciplines for successful completion of projects.
• Revenue Growth & Profit Optimization: Secured 2 variation orders that increased project profitability
by 30%, demonstrating strong negotiation skills and a focus on maximizing revenue opportunities. Worked
closely with clients to deliver high-quality solutions, ensuring alignment with business objectives and driving
long-term partnerships.
• Leadership and Teambuilding: Led and managed large, complex enterprise-level projects consisting of
multiple teams and/or requiring integration with other activities. Implemented software development,
Security & Safety, Audio visual, Cabling infrastructure, outsourcing hardware & manpower, maintenance
projects and others.
• Project Coordination and Program Management: Successfully directed diverse project teams on-site with
variety of cross-functional resources such as Developers, Site Engineers, Project Sponsor & others.
Supervised the implementation of projects (e.g. Smart classroom System in 4000 classroom and 771 School),
Managed risks and issues, correct deviations from plans.
• Team Management: collaborated in team development while holding teams accountable for their
commitments, removing roadblocks to their work; leveraging organizational resources to improve capacity
for project work; and mentoring and developing team members.
• Coaching and Mentoring Staff: Successfully supervised, coached, and delegated tasks to a team of 8
employees and 7 instructors. Responsible for tracking the progress of claims, personally handling escalated
customer service concerns, increase their effectiveness handling inbound requests from customers /
departments, sharing best negotiation practices, and approving high-value payouts. Improved Organizational effectiveness setting new policy re-engineering
the workflow Health (OHSAS), Quality Assurance Quality Assurance Control: IT data analysis. Sat quality assurance objectives enhance company its vision mission
implementing ISO 9001 (QMS: Quality 20000 (ITSM: Information
Service ISO 27001 (ISMS: Information Security ITIL
Service Strategies. Accomplished financial objectives by forecasting requirements; preparing an annual budgeting; scheduling
expenditures; analyzing variances; initiating corrective/ preventative action as needed. Maintain accurate
and efficient financial records and cash flows.

Company industry:
IT Services

Project Coordinator & Bid Officer

February 2010 - May 2012

Diyar United Co, Managed Services & Outsourcing

Al Kuwait, Kuwait

February 2010 - May 2012

Company industry:
IT Services

Pres-Sales & Bid Manager—

July 2006 - August 2009

Al-Sayer Group, Tendering Dept.,

Al Kuwait, Kuwait

July 2006 - August 2009

Company industry:
Other Business Support Services
Job role:
Sales

Education

SBS Swiss Business School

August 2019

August 2019

Master's degree, Business administration and international management

Switzerland

GPA (point): 3.7 out of 4

GPA (point): 3.7 out of 4

National Valley University

January 2017

January 2017

Bachelor's degree, Information Technology And Computer Science

United States

Saylor Academy

July 2013

July 2013

Diploma, Management Information System

Ireland

Arab Open University - Kuwait

August 2005

August 2005

Bachelor's degree, English Language and Literature

Kuwait

Skills

Business Transformation
Expert
Business Transformation
Expert
Business Consultancy
Expert
Business Consultancy
Expert
IT Sales
Expert
IT Sales
Expert
Business Development
Expert
Business Development
Expert
IT Project Management
Expert
IT Project Management
Expert
Negotiation
Expert
Negotiation
Expert
Team Management
Expert
Team Management
Expert
Marketing
Expert
Marketing
Expert
Business Development
Expert
Business Development
Expert
Customer Service
Expert
Customer Service
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Administration
Expert
Administration
Expert
Proposal Development & Deal Closure
Expert
Proposal Development & Deal Closure
Expert
Sales Enablement & Solution Selling
Expert
Sales Enablement & Solution Selling
Expert
Customer Retention & Upselling
Expert
Customer Retention & Upselling
Expert
Project management
Expert
Project management
Expert
Corporate Sales & Revenue Growth
Expert
Corporate Sales & Revenue Growth
Expert
Negotiation & Contract Management
Expert
Negotiation & Contract Management
Expert
CRM Tools (Salesforce, Zoho)
Expert
CRM Tools (Salesforce, Zoho)
Expert
Account Management
Expert
Account Management
Expert
Client Relationship Management
Expert
Client Relationship Management
Expert
Cloud & Emerging trends (AI/ML)
Expert
Cloud & Emerging trends (AI/ML)
Expert
IT Program & Project Management
Expert
IT Program & Project Management
Expert
Stakeholder Engagement
Expert
Stakeholder Engagement
Expert
IT Strategy and Governance
Expert
IT Strategy and Governance
Expert
Market Intelligence & Data Analysis
Expert
Market Intelligence & Data Analysis
Expert
Digital Strategies & Transformation
Expert
Digital Strategies & Transformation
Expert
Cross functional Coordination
Expert
Cross functional Coordination
Expert
Relationships Building
Expert
Relationships Building
Expert
Process Improvement and Innovation
Expert
Process Improvement and Innovation
Expert
Data Driven Decision Making
Expert
Data Driven Decision Making
Expert
Improving Organizational Effectiveness
Expert
Improving Organizational Effectiveness
Expert
Analytical and Problem Solving
Expert
Analytical and Problem Solving
Expert
Leadership and Teambuilding
Expert
Leadership and Teambuilding
Expert
Cybersecurity and Risk Management
Expert
Cybersecurity and Risk Management
Expert
Creativity and Business Innovation
Expert
Creativity and Business Innovation
Expert
Coaching and Mentoring
Expert
Coaching and Mentoring
Expert
Sales
Expert
Sales
Expert
Management
Expert
Management
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Google Cloud Digital Leader
Apr 2025
IBM Introduction to Artificial Intelligence (AI) Certificate
Oct 2025
IBM Introduction to Generative AI Certificate
Oct 2025
CDBT- Certified Digital Business Transformation Professional
Mar 2023
Certified Six Sigma Yellow Belt
May 2020
COBIT- Control Objectives for Information and Related Technologies
Mar 2024
Cobit
Mar 2024
ITIL V3 Foundation
May 2013
PMP (Project Management Professional)
Jul 2014