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Essam Elsaid, Regional Sales Manager

Essam Elsaid

Regional Sales Manager·Kansai Paint Middle East

Saudi Arabia

Bachelor's degree, Archaeology

Work experience

Total years of experience: 25 years, 4 months

Regional Sales Manager

May 2016 - Present

Kansai Paint Middle East

Eastern Province, Saudi Arabia

May 2016 - Present

- Make the market Survey and research for the Company.
- Searching for Distributors for the Retail / Whole Sales.
- Study the area for the potential customers for the Protective Coating after buying (Sipco)
- Responsible for managing, leading and motivating the Sales team to achieve the monthly, quarterly and yearly targets
- Develops a business plan and sales strategy for the market
- Responsible for the performance and development of the Account Managers.
- Prepares action plans by individuals as well as by team.
- Assists in the development and implementation of marketing plans as needed.
- Provides timely feedback to senior management regarding performance.
- Establishes productive, professional relationships with key personnel in assigned customer accounts.
- Coordinates the involvement of company personnel, including support, service, and management resources, to meet account performance objectives and customers’ expectations.
- Meets assigned targets for profitable sales volume and strategic objectives in assigned accounts.
- Proactively leads a joint company-strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones for a one and three-year period.
- Proactively assesses, clarifies, and validates customer needs on an ongoing basis.
- Leads solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel.
- Build strong and positive relationships with clients at various levels.
- Build and document knowledge about the client’s business and technical setup.
- Project manage and document all technical projects carried out with clients,
- Actively play a part in ensuring financial targets are reached.
- Ensure client’s problems and support are resolved in a fast and professional manner and comply to agreed Service Level Agreements.
- Identify any training/knowledge needs for clients and colleagues

Company industry:
Retail & Wholesale
Job role:
Sales

BUSINESS DEVELOPMENT MANAGER

January 2024 - January 2025

Middle East Modern Buildings Industrial Company (Modupod),

Riyadh, Saudi Arabia

January 2024 - January 2025

• Developed and executed strategies to expand market presence and drive revenue growth
• Built and maintained relationships with developers, contractors, and government entities
• Identified new business opportunities and negotiated high-value contracts
• Conducted market research to analyze trends, competitor activities, and customer needs
• Delivered sales presentations, proposals, and bids to key decision-makers
• Collaborated with technical and project teams to ensure client requirements were met
• Managed the full sales cycle from lead generation to deal closure
• Achieved and exceeded monthly and annual sales targets
• Prepared accurate sales forecasts and progress reports for senior management
• Represented the company at industry events, exhibitions, and networking meetings

Company industry:
Manufacturing

SALES AND MARKETING MANAGER

January 2021 - January 2024

Espac Building Materials,

Eastern Province, Saudi Arabia

January 2021 - January 2024

• Design and implement a strategic business plan that expands companys customer base and ensure its strong presence
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status
• Establish sales territories and manage sales distribution
• Train current staff on effective sales strategies to attract new customers
• Research customer needs and requirements; implement new ideas and strategies to generate interest in sales
• Analyze sales data and recommend changes or improvements for better customer satisfaction and future revenue
• Searching for Distributors (Kingdome & GCC)
• Establishes productive, professional relationships with key personnel in assigned customer accounts
• Meets assigned targets for profitable sales volume and strategic objectives in assigned accounts
• Proactively assesses, clarifies, and validates customer needs on an ongoing basis
• Utilized social media tools and marketing platforms to help drive company awareness.
• Leveraged market and customer insight data to develop marketing and sales strategies.
• Generated monthly reports to monitor product performance, sales and market trends.
• Determined annual and gross profit plans by forecasting and developing annual sales quotas for regions.
• Met marketing and sales financial objectives by forecasting requirements and preparing annual budgets.
• Advised dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
• Oversaw regional and local sales managers and staffs.
• Prepared budgets to approve budget expenditures.
• Determined price schedules and discount rates.

Company industry:
Construction & Building

REGIONAL SALES MANAGER

January 2016 - January 2021

Kansai Paint Middle East,

Eastern Province, Saudi Arabia

January 2016 - January 2021

• Searching for Distributors for the Retail / Whole Sales
• Study the area for the potential customers for the Protective Coating after buying (Sipco)
• Responsible for managing, leading and motivating the Sales team to achieve the monthly, quarterly and yearly targets
• Develops a business plan and sales strategy for the market
• Responsible for the performance and development of the Account Managers
• Prepares action plans by individuals as well as by team
• Assists in the development and implementation of marketing plans as needed
• Provides timely feedback to senior management regarding performance
• Establishes productive, professional relationships with key personnel in assigned customer accounts
• Coordinates the involvement of company personnel, including support, service, and management resources, to meet
account performance objectives and customers expectations
• Meets assigned targets for profitable sales volume and strategic objectives in assigned accounts
• Proactively leads a joint company-strategic account planning process that develops mutual performance objectives,
financial targets, and critical milestones for a one and three-year period
• Proactively assesses, clarifies, and validates customer needs on an ongoing basis
• Leads solution development efforts that best address customer needs, while coordinating the involvement of all necessary
company personnel
• Build strong and positive relationships with clients at various levels
• Build and document knowledge about the clients business and technical setup
• Project manage and document all technical projects carried out with clients,
• Actively play a part in ensuring financial targets are reached
• Ensure clients problems and support are resolved in a fast and professional manner and comply to agreed Service Level
Agreements
• Traveled through assigned territory to solicit orders from regular and prospective customers.
• Supported sales efforts by assisting with questions concerning product applications or performance.
• Conducted seminars for customers to elevate understanding of company products and services.
• Prepared budgets and approved budget expenditures.
• Advised dealers and distributors on policies and operating procedures to confirm functional effectiveness of business.

Company industry:
Industrial Production

Regional Sales Manager

October 2014 - March 2016

Al-Omair Steel Company

Eastern Province, Saudi Arabia

October 2014 - March 2016

- Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability
- Prepares action plans by individuals as well as by team for effective search of sales leads and prospects. Initiates and coordinates development of action plans to penetrate new markets.
- Conducts one-on-one review with all Sale Representative to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Sales Representative sales and activity performance.
- Provides timely feedback to senior management regarding performance.
- Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
- Maintains accurate records of all pricing, sales, and activity reports submitted by Sale Representative.
- Assists Sale Representative in preparation of proposals and presentations.
- Controls expenses to meet budget guidelines.
- Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team
- Recruits, tests, and hires Sale Representative based on criteria agreed upon by senior management.

Company industry:
Retail & Wholesale
Job role:
Sales

Projects Sales Manager

March 2013 - August 2014

ALFOZAN ELECTRICAL MATERIALS

Central Province, Saudi Arabia

March 2013 - August 2014

- Playing a key role on identifying new markets and attracting new clients.
- Responsible for managing, leading and motivating the Sales team to achieve the monthly, quarterly and yearly targets
- Review and Submits Inquiries; Monitors client’s liaison through to the closing of the sales ensuring compliance with company guidelines
- Surveys Market potential, opportunities and competition activities providing input to the preparation of sales forecast and Target.
- Deal directly with major clients in the area, follow up on publicized projects, establishes and maintains contact with contractors, consultants and other potential clients.
- Conduct Market Studies for current and potential markets.
- Attends meeting; prepare regular and periodical reports; performs any other related duties as directed by the national Sales Manager.

Company industry:
Retail & Wholesale
Job role:
Sales

SALES MANAGER

August 2013 - January 2014

Madar Electrical Materials Co

Riyadh, Saudi Arabia

August 2013 - January 2014

• Playing a key role on identifying new markets and attracting new clients
• Responsible for managing, leading and motivating the Sales team to achieve the monthly, quarterly and yearly targets
• Review and Submits Inquiries; Monitors clients liaison through to the closing of the sales ensuing compliance with
company guidelines
• Surveys Market potential, opportunities and competition activities providing input to the preparation of sales forecast and
Target
• Deal directly with major clients in the area, follow up on publicized projects, establishes and maintains contact with
contractors, consultants and other potential clients
• Conduct Market Studies for current and potential markets
• Attends meeting; prepare regular and periodical reports; performs any other related duties as directed by the national
Sales Manager.

Company industry:
Retail & Wholesale

Corporate Sales Supervisor

August 2012 - February 2013

ALFOZAN METALS

Eastern Province, Saudi Arabia

August 2012 - February 2013

- Develops sales and marketing strategies and plans that add value to the achievement of the organization’s goals and objectives.
- Assigns jobs to staff and directing, coaching, supervising, and leading them to achieve the desired sales output.
- Conducts periodic review of media market surveys, customer research, market conditions, competitor data, and implements marketing plan changes in order to identify new potential clients and market.
- Evaluates sales targets of team, execution plan and accomplishments towards planning results.
- Guides pricing strategy for each tender to Estimator, and scrutinizes & justifies of tender values, reviews of contractual deeds.

Company industry:
Retail & Wholesale
Job role:
Sales

CORPORATE SALES SUPERVISOR

March 2012 - February 2013

Madar Building Materials "Metals",

Riyadh, Saudi Arabia

March 2012 - February 2013

• Develops sales and marketing strategies and plans that add value to the achievement of the organizations goals and
objectives
• Assigns jobs to staff and directing, coaching, supervising, and leading them to achieve the desired sales output
• Conducts periodic review of media market surveys, customer research, market conditions, competitor data, and
implements marketing plan changes in order to identify new potential clients and market
• Evaluates sales targets of team, execution plan and accomplishments towards planning results
• Guides pricing strategy for each tender to Estimator, and scrutinizes & justifies of tender values, reviews of contractual
deeds.
• Determined price schedules and discount rates.
• Prepared budgets to approve budget expenditures

Company industry:
Hardware & Building Materials

Sales Supervisor - Special Steel.

August 2008 - February 2013

ALFOZAN METALS

Eastern Province, Saudi Arabia

August 2008 - February 2013

- Increase the existing product range by adding new potential products, after deep market research of the supply and demand product chain
- Effectively conducted marketing studies and research on new potential sectors.
- Launched and implemented the group business penetration strategy.
- Managed to develop the existing market through initiating planned market coverage, better customer approach and higher product awareness.
- Developed the department vision from being solely a profit oriented to being a service & profit oriented
- Monitor the sales operation and efficiency in order to solve the problems.
- Conducted competitor’s analysis, along with customer satisfaction analysis in a process to improve our performance & productivity.

Company industry:
Retail & Wholesale
Job role:
Sales

SALES SUPERVISOR

January 2008 - January 2013

Madar Building Materials "Metals, Special Steel",

Eastern Province, Saudi Arabia

January 2008 - January 2013

• Increase the existing product range by adding new potential products, after deep market research of the supply and
demand product chain
• Effectively conducted marketing studies and research on new potential sectors
• Launched and implemented the group business penetration strategy
• Managed to develop the existing market through initiating planned market coverage, better customer approach and higher
product awareness
• Developed the department vision from being solely a profit oriented to being a service & profit oriented
• Monitor the sales operation and efficiency in order to solve the problems
• Conducted competitors analysis, along with customer satisfaction analysis in a process to improve our performance &
productivity.
• Led, directed and motivated sales team to achieve corporate sales objectives.
• Assisted sales leadership with implementation and execution of business strategies and marketing plans.
• Motivated and developed sales team to exceed KPIs, sales targets and results.
• Attended company meetings to exchange product information and coordinate work activities with other departments.
• Listened to and resolved customer complaints regarding services, products and personnel.

Company industry:
Hardware & Building Materials

Supervisor- Sales Support.

January 2008 - July 2008

Saudi Vetonit

Eastern Province, Saudi Arabia

January 2008 - July 2008

- Develops a business plan and sales strategy for the market
- Responsible for the performance and development of the Account Managers.
- Prepares action plans by individuals as well as by team.
- Assists in the development and implementation of marketing plans as needed.
- Provides timely feedback to senior management regarding performance.
- Maintains records of all sales, activity reports submitted by Account Managers.
- Maintains contact with all clients in the market area to ensure high levels of client satisfaction.

Company industry:
Retail & Wholesale
Job role:
Sales

SUPERVISOR- SALES SUPPORT

January 2008 - January 2008

Saudi Vetonit,

Eastern Province, Saudi Arabia

January 2008 - January 2008

• Develops a business plan and sales strategy for the market
• Responsible for the performance and development of the Account Managers
• Prepares action plans by individuals as well as by team
• Assists in the development and implementation of marketing plans as needed
• Provides timely feedback to senior management regarding performance
• Maintains records of all sales, activity reports submitted by Account Managers
• Maintains contact with all clients in the market area to ensure high levels of client satisfaction.

Company industry:
Construction & Building

Sales Consultant

May 2003 - December 2007

Shaddan Trading & Cont. EST (Jotun Paint center)

Eastern Province, Saudi Arabia

May 2003 - December 2007

- Seek out new prospective customers and develop new business relationships
- Oversee the activities and performance of the sales team.
- Identify training needs of the group as a whole or of individuals and organize programs accordingly.
- Investigate reasons for lost sales.
- Being available to the salesmen when they need advice or information.
- Generating timely reports, such as monthly sales reports and target
- Keeping abreast of market trends, technology and competitor activity.

Company industry:
Retail & Wholesale
Job role:
Sales

SALES CONSULTANT

January 2003 - December 2007

Shaddan Trading & Cont. Co. "Jotun Paint Center

Eastern Province, Saudi Arabia

January 2003 - December 2007

• Seek out new prospective customers and develop new business relationships
• Oversee the activities and performance of the sales team
• Identify training needs of the group as a whole or of individuals and organize programs
accordingly
• Investigate reasons for lost sales
• Being available to the salespersons when they need advice or information
• Generating timely reports, such as monthly sales reports and target
• Keeping abreast of market trends, technology and competitor activity.

Company industry:
Construction & Building

INSPECTOR OF ARCHAEOLOGY

January 2001 - January 2003

Ministry Of Culture, Supreme Council Of Antiquities,

Luxor, Egypt

January 2001 - January 2003

• Work with many mission excavations different nationalities to search for Egyptian antiquities
• Explanation and definition of battalions consulates and embassies of Egyptian Antiquities

Company industry:
Tourism, Museum, & Cultural

Education

Tanta University

May 2001

May 2001

Bachelor's degree, Archaeology

Egypt

GPA (percentage): 80%

GPA (percentage): 80%

Tanta University

May 2001

May 2001

Bachelor's degree, EGYPTOLOGY

Egypt

Skills

CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COMPETITIVE ANALYSIS
Intermediate
COMPETITIVE ANALYSIS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
ENTREPRENEURSHIP
Intermediate
ENTREPRENEURSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
SALES
Intermediate
SALES
Intermediate
SYSTEM SALES
Intermediate
SYSTEM SALES
Intermediate

Languages

Arabic
Expert
English
Expert
Italian
Intermediate