Senior General Manager for Accessories Marketing and Product Planning
Abdul Latif Jameel Company
مجموع سنوات الخبرة :26 years, 8 أشهر
• In charge of the Model Life Management from Vehicle Accessories Side.
• Design processes to align with TOYOTA Vehicles Marketing on the accessories packages for the short and medium term plans.
• Communicate and coordinate the accessories plans internally with Engineering, Supply Chain, Quality, Sales and Supplier Management.
• In charge of research activities related to vehicle accessories operations: Concept Testing, Market Trends, Customer Feedback, etc.
• In charge of communication activities related to vehicle accessories operations: Produce an Accessories Magazine, Create an Accessories Website, Participate in Mobility and Motor Shows, Create and Execute ATL and BTL activities.
• Handle Accessories Accounts: Vehicles Window Film (Coolite), Performance Accessories (TRD), Off Road Accessories (TJM & TMG).
• In charge of an initiative to provide vehicle equipment for the disabled.
• Design innovative solutions with engineers for special vehicle conversion projects.
Work on the Nenkei and establish the TOYOTA sales plan according the company objectives and market dynamics. Allign with management, discuss with TOYOTA Motor Corp. and Communicate to all related parties.
Produce reports that anayse the market performance and TOYOTA performance. Show and describe TOYOTA results and progress in relation with targets and market.
Create a short term Market forecast model using History, Market Behaviour, Competition Plans and TOYOTA Plans.
Manage all Marketing Research activities using a third party research agency: Market research, Clinics, Concepts Testing, Customer perception, etc.
Manage Competition research and collection competition information: models features, pricing, grades, sales, etc.
Created a business plan for each TOYOTA Model indicating the model history, current situation, objectives and short to medium plans.
Special focus on market share in collecting and analysing data. Market share was one of the primary drivers for the business plans.
Incharge of each model local features and specifications including local line up and grades planning.
Incharge of price negotiations with TOYOTA Motor Corp.
Work on the local Retail Price positioning, align with management, announce to outlets and local market.
Main KPIs are Models Gross Profit, Models Sales and Market Share.
Managed Brands under the TOYOTA line up.
Managed Small Passenger Cars: TOYOTA Echo and TOYOTA Corolla, in charge of Product, Sales and Communications.
Managed the launch of new entry product: TOYOTA xA.
Managed Medium Passenger Cars: Toyota Camry and TOYOTA Avalon, in charge of Product, Sales and Communications.
Managed Product Planning and Pricing for all TOYOTA SUV line up.
Manage Company Construction Projects: Manage construction of new showrooms, service centers, stockyards, etc. The work is done by contracted construction company. Usually a consultant was involved at project initiation stage.
Manage Company Facilities Repair and Renovation using a contracted company.
Manage Company Facilities maintenance through an employed maintenance team.