Digital Marketing Executive
Khidmah LLC
Total years of experience :12 years, 3 Months
As a digital marketing executive to an organization that offers various services to clients that range from large to small scale, it is imperative to always be on top of everything. Whether it’s the company website, social media networks, news portals and advertisements, my main role is to take care of Khidmah’s online presence and make sure that the first impression our audience will experience is only our best.
My daily tasks include overseeing our social media content and advertising campaigns on different channels and types of print and digital media. This also includes working with the rest of my team and our in-house 24/7 Customer Care Centre in responding to feedback we’ve received on any of our social media channels in a timely manner. I work hand in hand with our multimedia design team in producing compelling visuals and videos that represent Khidmah as a brand with a clear and distinct message, “We are the Service.”
Being part of Khidmah for the last three years has strengthened my versatility in the work that I do. I have been given the opportunity to not just take care of Khidmah’s online presence, but to also manage annual industry exhibitions and events such as Cityscape Abu Dhabi, FM Expo in Dubai, to name a few.
KEY ACHIEVEMENTS:
- Built and executed a complete social media stratey increasing engagement and follower growth across all channels from 2, 000+ in 2014 to 60, 000+ strong to date
- Reduced negative feedback on social media by more than 50% by finetuning the response and accountability escalation flowchart (average of 25 unresolved cases/day down to 3-5 cases/day in the last three years)
- Increase in online leads for sales and leasing
(average of 500 leads/month per channel to 1, 000+ leads/month per channel)
- Published Khidmah’s first ever corporate and community newsletter in 2015
-Author of Khidmah’s Marketing and Communications Policy that streamlined all marketing functions, procedures and policies
Trucial States is an Emirati-owned and managed production and creative marketing agency with a strong focus on the development and promotion of original genre specific film content for international markets.
As an Account Manager, I am responsible for generating leads through inbound marketing activities (Social Media, Email Newsletters, Blogs, Press Releases...etc.). I create and implement dynamic and interactive social media strategies which include planning all posts using an effective social media editorial calendar to ensure that content is posted as scheduled. I also monitor social media behavior and content performance through advanced analytics applications on a daily basis, and curate all of this data in a weekly report. I create and review external communications for both the company and client websites, press releases, profiles, news, blogs, proposals, and other necessary content, and ensure that all of them are optimized. I also provide client with all the required company information and services support.
KEY ACHIEVEMENTS:
- Created content such as infographics, blogs, articles, video scripts and eBooks shared on social media channels to support Trucial States’ inbound marketing strategy
- Increased Trucial States’ digital footprint by 15% through quality and engaging content
Formerly known as oDesk, UpWork is a global platform for freelance professionals to collaborate with businesses remotely wherever they are in the world.
SERVICES OFFERED:
- Social Media Management
- Graphic Design
- Virtual Assistance
- Content Writing
- Blogging
- Digital Marketing
- Market Research
- Content Management/Front-end Web Development
CLIENTS:
- Pelican Executive Suites - New Jersey, USA
- Envious Gems, New York, USA
- Lori’s Golf Shoppe, North Carolina, USA
- Pink Mango, Australia
- Kiki Golf & Francis Kiki, Florida, USA
During my time with INNOVATE as a Marketing and Communications Executive, I was mainly in charge of managing client relationships and making sure that each of their requirement is met with utmost quality and professionalism by overseeing projects from conceptualization to implementation. I also contributed immensely to creating remarkable and effective marketing strategies and campaigns for both the company and its clients. This includes creating tender proposals, feasibility studies, business and marketing plans, and even social media editorial calendars. By creating engaging social media content, we were also able to utilize our social media networks into a tool for better communication.
CLIENTS:
- National Ambulance Company - Abu Dhabi, United Arab Emirates
- SMART Learning Services - Abu Dhabi, United Arab Emirates
- Emirates College for Advanced Education - Abu Dhabi, United Arab Emirates
- Abu Dhabi National Property Company PJSC - Abu Dhabi, United Arab Emirates
- Abu Dhabi National Islamic Finance - Abu Dhabi, United Arab Emirates
- Consistent Academic Scholar - Exhibitor, Al Khawarizmi International College Fashion Design Department Annual Exhibit 2011 October 2011 - Finalist, Si Fashion Galerie Designer’s Competition 2011 July 2011 - Presenter/Backstage Team (for the Fashion Design Department of Al Khawarizmi International College), Arabian Fashion 2011 held last March 6, 2011 at the Sheraton Hotel, Corniche, Abu Dhabi
- Class President, AY 2008-2009 - College of Fine Arts and Design (CFAD) Student Council Representative, AY 2008-2009
