Nokia Senior Retail Officer
The IML Group
Total years of experience :26 years, 9 Months
Covering Key Domestic Retailer Outlets in Key Malls (Mall of the Emirates, Dubai Festival City, Deira City Center, Ibn Batuta Mall, Marina Mall) in the Dubai region.
Job responsibilities include data collection, Merchandising, POS material deployment, Training/Coaching retail outlet staff on Nokia Products (Upcoming Models and Solutions) and selling skills.
Market research and tabs on competitor activities
Maintaining good relationship with our retail partners so that we can influence their decisions about what and buy and Prominent Visible space to place our POS material in the respective outlet.
Training our Sales Promoters in particular outlets so as to keep a check on their product knowledge and selling skills
Enabling underperforming outlets, to increase sales and profitability, this is done by aiding them with selling skills and giving them hands on product training in real time and the use of branding elements to enhance visibility of our products.
Collecting intelligence on upcoming Models and Promotions by competitors.
Recommended Retail Price discrepancies are closely monitored throughout my weekly visits to our Key Domestic Retailers outlets.
Assisting in VIP market visit.
Team Leader - Managing a Team of 2 Field Officers
Reporting to the Lower Gulf Retail Manager
Selection and Recruitment of Field Officers
Position is based in Dubai and liaising with Field Operatives via Skype and emails
Setting up of Standard Operating Procedures
Provision and arrangement of necessary tools for the Field Officers to carry out their day to day tasks
Responsible for 100 Outlets across Qatar
Responsible for increasing Share of Space, Share of Visibility and Share of Recommendation of Nokia Products in Qatar
Advising retailers on stocking Nokia phones and Accessories
Training retailers them through the Field Officers to effectively sell Nokia Products
Increased share of space and visibility from 35% in Q2 to 57% in Q3 (Start of Q3)
Managing Echo Training and Merchandising activities across 100 Outlets
Deployment of Live Demo Devices and running Champion Programs
Back Checking our property in Retailer outlets
Data Collection and Monitoring Competitor’s Activities
Setting up Key Performance Indicator for Field Officers and incentivizing them appropriately
Setting and arranging trainings for staff in order for them to be fully knowledgeable about Nokia Products, time management, relationship management and problem solving, all of which are a prerequisite for the Job
Covering Independent Retailers Outlets in the Dubai region.
Job responsibilities include data collection, Merchandising, POS material deployment, Training/Coaching retail outlet staff on Nokia Products (Upcoming Models and Solutions) and selling skills.
Collection of sales data, and Reporting on competitor activity
Increase POS material visibility
Increase Nokia share of recommendations
Influencing retailers decisions about what and how much to buy
Prominent Visible space to place our POS material and Focus Models in the respective outlet.
Enabling underperforming outlets, to increase sales and profitability, this is done by aiding them with selling skills and giving them hands on product training in real time and the use of branding elements to enhance visibility of our products.
Tracking grey stocks coming into the country through IMEI numbers
Have always met quarterly targets set by the top management. Usually the sales targets are around AED. 366, 000.00 to 566, 000.00 every 3months depending upon various factors.
Knowledge of mobile phones of different vendors is essential and keeping this in mind we attend training and have online tutorials and examination that we have to pass.
Daily cash, sales and foot fall reports to the showroom in charge.
Updating the POS when the need arises and Price displays are changed when the new price lists of products are out.
Invoicing and cash responsibilities.
Attending to phone queries
Actively taking part in internal promotions, these maybe to clear aging stock.
In organizing road shows by our vendors to increase customer’s awareness. Received appreciation awards for the same.
Active member of Nokia Academy.
Inventory control and maintenance through Peach Tree accounting software and physical counts.
Co-ordination between vendors and top management regarding prices and availability of stock need to be purchased.
Setting and maintaining reorder level of stock.
Bi-monthly audits.
Handling of Return Material Authorization (RMA)
Customs clearance and documentation.
Controlling and maintenance of inventory stock.
Coordinating of import and export shipments
Invoice costing.
Preparing of delivery orders and invoices.
Keeping check on time cards and overtime issues of our work force of more than 80 individuals.
Customer’s clearance jobs were carried out when the need arose.
Coordinating with sales team in regards to their respective deliveries and coordinating with drivers.
EDEXCEL - Higher National Diploma In Business Administration (On Going), Through Center for Executive Education, Knowledge Village – July 2012
Bronze Certified By Nokia Academy – Performance of Basic Duties – Routine Calls, Clock in Time /Clock Out Time, In Store Priorities – Training, Merchandising and then Data Collection. Silver Certified By Nokia Academy – Time Management Skills, Relationship Skills, Presentation skills, Negotiation Skills, TCO Deployment and Effective Reporting. Gold Certified By Nokia Academy – Understanding how Businesses Operate, Understanding of Return of Investments, Capital Days, Creditor days, Debtor days and Stock Days and Using this knowledge to enhance profitability of Outlets that are covered in my routine calls. Tailor made plans to Increase Average Selling Price of the Covered outlets. Enhancement of Negotiation skills, Presentation Skills and Relationship Skills. Training Staff effectively on Upcoming Models and Solutions and how being courteous to Customer will help retain them. Up Selling is also trained on and is required to attain targets