• Planning and developing digital marketing strategies to align with business goals.
• Constructing and overseeing the creation of content, engaging the target audience.
• Social Media Management; scheduling and posting of contents across social media platforms, responding to comments, and engaging with followers.
• Optimizing and conducting SEO (Search Engine Optimization) and SEM (Search Engine Marketing) improving search engine rankings and drive traffic.
• Designing and executing email marketing campaigns, including segmentation and personalization for targeted outreach.
• Collaborating and coordinating with other departments e.g. sales, design, to ensure consistent messaging and alignment with company goals.
• Lead generation and implementing strategies, attracting converting leads such as lead magnets, landing pages, or call-to-action optimizations.
• Analyzing and reviewing competitors strategies whilst staying updated on market trends to adjust campaigns accordingly.
• Reaching out to potential clients via email, phone, or social media, initiating conversations and building relationships.
• Scheduling and conducting meetings with prospective clients international, understanding their needs and presenting them with tailored solutions.
• Nurturing long-term relationships with prospects and existing clients, building trust and increasing the chances of closing deals.
• Tracking and managing client acquisition leads in CRM systems, ensuring follow-ups and moving prospects through the sales funnel.
• Successful onboarding of new clients by negotiating terms and closing contracts.
Achievements:
✓ Increased client base (business sectors) by 36% within the first year through ✓ Strategic relationship building and targeted acquisition campaigns ✓ Successfully onboarded 10 new major clients, contributing to a 20% growth in overall business operations ✓ Leveraged SEO, SEM, and PPC advertising to enhance online visibility, attracting high-quality leads and contributing to a 25% boost in client inquiries. ✓ Utilized social media marketing strategies across platforms like TikTok, Facebook, and Instagram to engage with target audiences, resulting in a 15% increase in brand awareness. ✓ Created personalized email marketing campaigns with a focus on nurturing leads, which led to a 12% increase in client acquisition.
- Company industry:
- Marketing