Senior Graphic Designer
Arabian Packaging
Total years of experience :19 years, 4 Months
Key Responsibilities
Project Planning and Execution
• Interacting with clients during scheduled meetings to procure inputs regarding their designing projects, as part of the requirement gathering process.
• Conceptualizing the core design idea for solo as well as multi-page publications, in coordination with members from the copywriting team.
• Presenting the formulated concepts / ideas to the client on their request, obtaining feedback or additional inputs, and proceeding further accordingly.
• Handling the execution of client projects right the concept formulation stage, to finalization of artworks before the pre-press stage, for various ATL and BTL campaigns.
Graphic Designing - Print and Online
• Involved in the creation and delivery of an extensive array of graphics using various features and functions in Adobe Illustrator, Adobe InDesign, Adobe Photoshop, and Acrobat DC.
• Developing multi-colored marketing layouts for publication across distinct platforms as part of the client company’s marketing strategy.
• Designing English as well as Arabic graphics / layouts, and assisting clients to convert their existing English artworks into Arabic.
• Providing assistance to clients in re-thinking their social media strategy, and custom designing their social media handles to attract more visitors.
Key Responsibilities
Client Interaction and Design Conceptualization
• Provided consultancy and assistance to clients in re-designing the corporate identity of their business, planning office stationary, and creating high-graphic material for marketing.
• Maintained end-to-end coordination with clients to understand their designing requirements as well as their target audience or user base.
• Conducted thorough research about client businesses, their products, and considered various cultural, physical, and social factors during the conceptualization stage.
• Involved in the selection of color-schemes, typography, photographs / images, and other graphical illustrations for all types of designs.
Custom Design Development and Review
• Developed appeasing designs for clients to fulfil well-defined goals of various business functions including marketing, branding, advertising, and promotions.
• Rendered expertise in graphic designing and art direction for multiple design verticals such as print ads, company newsletters, marketing brochures, annual reports, report covers etc.
• Conceptualized and created top-of-the-line graphics for English-Arabic brochures, magazine ads, email templates, packaging material, website pages, microsites, etc.
• Reviewed designs and layouts before printing / publishing, provided appropriate suggestions for improvement, and finalized artworks after necessary iterations.