Merchant Acquisition Manager
cashU
Total years of experience :7 years, 4 Months
Merchant Acquisition Manager at cashU (October 2013 - Present)
• Managing the cashU merchant acquisition team which is responsible to sell cashU to new websites catering the MENA region
• Key Client Acquisition, working mainly to sell cashU as a payment method to leading
websites globally
cashU Inc. (March 2011 - Present)
cashU (www.cashu.com) is an online payment gateway with a focus on internet payments in the Middle East and North Africa
Business Development Senior Executive (March 2011 - October 2013)
• Acquiring new clients, which included
o Searching for new clients
o Analyzing clients' business potential
o Proposing cashU to clients
o Work closely and follow up with the client to complete the on boarding
process of cashU on the client's website
• Marketing, which included
o Working on joint marketing activities and campaigns with the clients
o Managing online marketing campaigns which includes creating the campaign,
reporting and analyzing the data to optimize performance
o Executing marketing campaign such as launching banners online,
broadcasting email shots
o Managing social media groups and Blogs
o Managing website content through the content managment system.
o Innovating campaign ideas to promote new services and increase the generation of leads and customer acquisition
o Selling and managing paid campaigns on cashU's online channels
Key Clients I worked with:
o Global Collect
o Play Span (Pay by cash)
o Skype
o Royal Jordanian
o Gameforge Games
o Big Point Games
o Riot Games
o Travian Games
Insight (January 2010 - February 2011) an advertising agency based in Amman, Jordan
Digital Account Manager (January 2010 - February 2011)
During my role at Insight as a Digital Account Manager I had similar responsibilities to my role at Madison Digital in managing clients' online advertising campaigns and online presence; I
also worked closely with the company's resources on client projects and jobs, during my time at insight I gained more awareness on the use and capabilities of website content
management systems
Project Management Coordinator: (October 2008- July 2009)
During my role as a Project management coordinator, my main objectives were to manage the company's internal resources to deliver client projects and jobs according to the client
requirements and needed timeframes, responsibilities included:
• Creating and executing project work plans and revising as appropriate to meet changing needs and requirements.
• Identifying resources needed and assigning individual responsibilities.
• Managing day-to-day operational aspects of a project and scope.
• Reviewing deliverables prepared by team before passing to client.
• Preparing for engagement reviews and quality assurance procedures.
• Ensuring project documents are complete, current, and stored
appropriately.
• Tracking and reporting team hours and expenses on a weekly basis.
• Managing project budget.
• Analyzing project profitability, revenue, margins, bill rates and utilization.
Madison Digital; previously known as eworks (October 2006 - July 2009)
Madison Digital is a Digital Marketing and Interactive solutions agency based in Amman,
Jordan was part of the advertising agency Publicis Group
Account Executive (October 2006 - October 2008)
During my role as an Account Executive I managed clients' online presence and their
online advertising campaigns, the role included the following responsibilities
• Website development management which included
o Gathering requirements from the client
o Preparing the website wireframe and structure
o Preparing required development timelines
o Gathering website content
• Planning and Executing online campaigns which included
o Gathering campaign requirement from the client
o Propose campaign ideas and executions to the client
o Work and plan internally team to deliver required material for the campaign within needed timeframes
o Media Planning and Buying
o Executing the campaign
• Managing Online Presence
o Managing clients' website content to keep it up to date
o Managing Clients' Social Media Channels and Blogs
o Search engine optimization
o Managing and Optimizing clients' online presence through various online
channels such as online directories
o Distributing press releases through online channels
o Managing the preparation of online material such as banners, e-shots,
newsletters, etc
• Additional responsibilities and skills developed
o Maintaining and further develop client relationships
o Creating and preparing business proposals
o Worked closely with team of web designers and developers to deliver client
projects and jobs within needed requirements and in a timely manner
o Preparing reports both internally and externally such as campaign reports
o Conducting client presentations
Key Clients I worked with:
o Saraya Holdings
o Jazeera Airways
o LG Levant
o SAE Institute
o Aramex
o Farah Hospital