Ezzeddine jradi

• Report directly to the CEO, driving overall commercial strategy and
execution.
• Manage multi-channel operations across wholesale, retail, modern
trade/commercial centers, and B2B.
• Full P&L responsibility for a portfolio generating SAR 300M+ annual sales
revenue.
• Negotiated contracts with major sales channels, securing +25% shelf
space and stronger trade terms.
• Achieved +18% YOY revenue growth and +8% gross margin improvement
through sourcing optimization and pricing strategies.
• Expanded distribution with 10+ new accounts and strengthened
nationwide coverage.
• Launched national trade marketing campaigns and product activation,
increasing category sales by 20%.
• Manage sourcing and negotiations with international suppliers for both
global and OEM brands.
• Lead a sales & marketing team of 64 employees across KSA (sales
managers, supervisors, merchandisers, and marketing executives).

• Directed sales operations for FMCG brands across KSA and GCC.
• Oversaw a nationwide team of 68 employees (sales reps, supervisors,
coordinators).
• Expanded distributor networks, improving market penetration by +22%
across wholesale, retail, and modern trade.
• Designed incentive schemes, increasing sales productivity by 20%.
• Improved stock availability and delivery efficiency, reducing shortages by
15%.
• Introduced structured sales pipeline reviews to enhance accountability and
performance.

• Managed 15-20 stores across fashion and F&B divisions.
• Reported to the Country Manager, acting as the link between head office
and store managers.
• Delivered +12% annual sales growth through localized marketing and
operational improvements.
• Trained and developed store managers, improving retention and
productivity.
• Controlled store-level P&L, optimizing costs while enhancing customer
experience.