Faaz Haqqi

• Key brand custodian and responsible for brand development and executions, including localized Marketing Strategy for Personal Wash and Baby Category in line with global strategy


• P&L management
• Driving Market shares
• Household Penetration & Usage trends
• Communication Development
• New Product Development
• Strategic Positioning for entire PZ Cussons portfolio

• Collaborating with Media agencies and Creative houses for development of key consumer communication activities across multiple touchpoints that will help drive brand equity.
• Utilizing research and market intelligence data to monitor competitor activities, make consumer and shopper targeted program recommendations and build forecasts
• Achieved 28% increase in T.O.M share with 2 successful media campaigns
• Regional recognition for developing first ever Facebook Page and customized digital campaign of Cussons Baby that over-delivered on KPIs
• Developing & Executing - Developing TCPs, Planograms, Assortments, Channel Mix, Promotions & TPR Budget
• In store Merchandizing & Promotion Plans - Driving Investments and initiatives execution

• Drive development of Brand-wise distribution & sales strategy for Olpers & Beverages Category.
• Successful reluanch of UHT milk and Lassi (laban) brand in 2013.
• Successful deployment of 3 innovative consumer channels till date.
• Liaison with brand team and develop new brand / SKU / packages launch
• Develop and implement channel wise strategies for meeting the set category numeric and weighted distribution target
• Coordination and working with RSMs, BMs, CPM and MM to ensure sales objectives are met; implementation as per Cycle priorities
• Propose Merchandising opportunities & options to promote Brand Visibility and Share of Shelf in Trade.

- Marketing and Sales
• Regional Marketing Excellence Award at J&J for year 2010
• Developing Marketing & Business Plans for J&J Baby Care Range.
• Successful launch of Neutrogena Men’s Range and OneTouch (glucometer) in Pakistan.
• Responsible for Product Management & Personal Selling to establish Business modules and right offerings for Pakistan.
• Working along with Advertising and Media Agencies (ATL & BTL) to develop and grow business within Pakistan

- Strategic Brand Planning Management
- ATL & BTL Management
- Communication Mix