Fabrizio Puglisi

Master in Gulf & India enterprises studies - GES & IGAMI, Ca’ Foscari University, Venice

Lessons in Venice, Dubai & online
History of Tourism, Middle East inbound & outbound tourism flows with focus on the UAE, Expo 2015 Milano - Expo Dubai 2020, Tourism Promotion in the Gulf Region, Country Brand Index.

Master in Tourism and Territory, Luiss Guido Carli, Rome

Seminars & lesson in Rome
Country Brand Index: the countries value, Tourism Life cycle models and description,
Italian Tourism Promotion in the world, Middle East inbound & outbound tourism flows with focus on the UAE, global tourism trends, Destination marketing strategies.

Destination Marketing teaching, seminars and speaking engagements, United Arab Emirates
Italian Tourism at Zayed University Abu Dhabi (2013)
Italian Tourism at American University Dubai (2014)
Arabian Travel Market (2014 - 2015)
GCC Tourism at Confindustria Sicilia - UAE Mission (2016)
MICE Tourism at Master of Economics Hospitality Management & F&B, Palermo University (2016)
MICE Middle East Forum (2016)

FFG Sports Management is the exclusive partner of Juventus in the United Arab Emirates

Duties: Start Up - Business & Marketing Planning - PR - Branding - Recruitment - Administration.
Managing the launch of four Sports Academy in three locations with a team of ten professionals.

Juventus Academy Dubai (www.juventusacademy.ae)
Relations with FC Juventus, Planning & implementing marketing campaigns such as banners, flyers distribution, sms campaign, google ad, school promotions, Social Media campaign.

First seasons achievements:
- Over 300 kids in three prime locations (JLT, Jumeirah, Bur Dubai)
- Excellent web presence and social media activities
- A well established and reputed team of very qualified Italian professional coaches and managers.
- Support of the Italian Institutions and businesses entities + families from 37 nationalities.
- Closed sponsorship deals with Eataly, Alitalia - Etihad, Goccia di Carnia, Errea, Adidas, Italia Kitchen.

Creating & implementing the activities of the first 100% made in Italy football & volleyball academies in the Middle East. (www.ffg.ae)

ENIT, the Italian State Tourist Board, is responsible for the worldwide promotion of tourism to Italy.

Planning all Marketing promotional and marketing activities in the UAE to increase Italy brand awareness;
Prepare market analysis for the Italian institutions to successfully outline future strategies;
PR Events & Fairs organization (ATM);
Launch of the Italian Promotional Campaign ‘A holiday "Made in Italy" is tailor-made for you’;
Regular flows analysis & competitors researches;
Media Relations, Press releases, Creation and distribution of promotional material;
Organization of Familiarization Trips;
Assistance and business missions to private entities and operators;
Organization of Seminars (ex. “Italian Natural Tourism”) and workshops;
Organization of the EXPO 2015 Milano PR events (Press conference, Raffle draw, media & TO awards) during the ATM 2014;
Organization of the Tourism Section of the Italian Festival Weeks 2013 & 2014;
Expanding the office activities in Oman (missions & Workshop);

Success measurement: contributed to the stunning increase of the Visa requests and tourism flow for Italy from the Gulf Region during the 2014 and on the occasion of EXPO 2015 Milan.

WORK EXPERIENCES

November 2012 - April 2013
Arabian Incentive, Dubaitalia Holiday, UAE - DMC Project Executive / Marketing Manager

February - August 2012
Millennium Hotel Abu Dhabi - Sales & Marketing Int.

November - January 2012
ENIT (Italian State Tourist Board), Vienna - Marketing & Communication Int.

Oct.- Nov. 2010 - 2011
“ICM Direct”, Kentish Town, London - Marketing researcher

October 2011
“LET’S BUILD TOGETHER” - European Union Project - Baile Olanesti, Romania

HOBBIES
Football, Music, Politics, Tourism

Firststep UAE - PR Representative from 2013 to 2015
Non-profit association under the patronage of the Italian Embassy in Abu Dhabi, helping Italian students to find their first job opportunity in the UAE

Hobbies related to my passion for Juventus FC:

Founder, Council Member & Communication Repr. of Juventus Club DOC UAE from day 1 (2012).
Managing the activities of the official Juventus Fan Club in the United Arab Emirates (www.juae.club). Official point of contact with FC Juventus, supervising the communication and the Club events such JUAE Juventus Day (four editions), Club Team Former Captain & midfielder.

Columnist at tuttojuve.com, the Juventus related n.1 online website (2011 - 2014).