director of strategy and planning
oppo MEA
Total years of experience :21 years, 7 Months
Planning for company expansion and putting annual and long term plan for expanding into new markets or enhancing existing ones by localizing company efforts. In addition building the company premium brand image through a series of collaborations with governmental projects and premium marketing activations are part of my current task and mission statement.
Heading the marketing and retail strategy and direction for Samsung electronics Levant and managing the annual budget and spend optimization is one of the major tasks of the head of corporate marketing. Day to day tasks includes and never limited to team and resources management, Target and KPI measurements and above all making sure that the marketing team fulfills its major task which is achieving the company annual and monthly sales targets.
In charge of Samsung Levant Electronics brand image and improving the Brand Attitude Survey (BAS) index through regional partnerships and product activation, Conducting Regional and/or digital survey's to better understand the consumer behavior and ultimately drive better sales figures.
I am in charge of online marketing for all of Samsung divisions including social media network, website administrating and online marketing. my role goes beyond being an administrator to:
- Budget planning
- Marketing Strategy
- Online marketing training
- Marketing planning
baring in mind that cost efficiency is always a must in my industry meaning i have to choose the best channels with the lowest costs at all times.
Multiple online server implementations in the United States, Egypt and UK to create backup and mirror servers to make sure there services is 24/7 up and running with no down time.
Research and study on new applications to facilitate the trading process and safe guard the data and security.
Introducing new platforms for an automated and systematic system backup during late night hours and during off trading hours.
Introducing online cash deposit system to facilitate the trading process for the clients with a high level of security and protection.
Conduct and research training and seminars courses to enhance and develop staff skills and experience.
Responsible for creating and planning Advertising Campaigns for clients along with cost benefit analysis and marketing strategies.
Managing the team of graphic designers and arranging the time and work schedule to meet the dead lines.
Research and planning for new advertising idea’s and vehicles to introduce to the market and doing a feasibility study to back it up.
Introducing companies and products to the market and renovating the identity to better suite the market and have the desired effect.
In charge of creating new business ideas and transforming them into a profitable and marketable company products, during which I am in charge of studying the market and coming up with the most efficient and economically effective plan for each one of them.
Taking care of the company’s product from the marketing and advertising aspect in which I am responsible for creating the best public image and the most suitable advertising vehicle as well as taking a major role in creating the design ideas which each product’s campaign will be based on.
I also managed the cost efficiency and profit and loss statements along with the pricing structure based on my financial background for each product which gave me a broader vision of what would suite the market more.
I work as a medium of exchange between some of the biggest mobile operators and our company and the 3rd part partners in regards to the design phase and the implementation phase, maintaining a smooth process and a well achieved results.
Improved the internal paper workflow by installing a new server and internal network between the management and the employees.
Installing and perfecting the P.O.S methods used in the shops.
Improved the time management in the group by installing the finger ID machine to control the attendance and leaves of the employees through out the country.
Enhance the company’s image with classy publications and new improved methods of introduction to other international companies.
Installing new accounting system where I was in charge of implementing and fine-tuning the system along with the accounting team until it served the company, as it should.
Helped restructuring the accounting system, such as redesigning the accounting tree and improved the way the budgeting and the financial report are being issued.
Maintained the smoothness of operation through more than 25 locations all over the country including shops and branches.
Managed all the artwork and publication for the international company here in Jordan including magazines and newspaper and special publications.
Managed to issue the companies Directory that holds the services provided and the customer base where it cosseted of more than 300 pages.
Helped increase the market awareness to the company through new and innovative advertising ideas and helped establishing a well trusted relation between the company and the consumer.
Designing the magazine from cover to cover including the text alignment and picture insertion.
In charge of coordinating with the reporters and kept there work schedules on time for publishing.
Color separation and filming for the magazine until it reaches the press.
Marketing assistant where I was in charge of getting additional advertisement and working on new and improved circulation channels to the consumer.
