Partner / Sales & Marketing Consultant
EXPAND Business Consultants ( www.expand-bc.com )
Total des années d'expérience :24 years, 2 Mois
Duties & Achievements: Starting a privately owned business specializes in management consultancy and targeting SME and provides services primarily in the field of marketing, administration and HR. We were able in a short time to build a client base and have their appreciation for supporting their operations and providing them with the tools and expertise needed for them to reach their planned targets.
Duties & Achievements: Managing the clients' brand communication, mainly by planning the required marketing activities and advertising campaigns that best serve the clients' business targets, then budgeting and coordinating the execution and monitoring of the planned campaigns.
I handled Canada Dry Syria account (beverage bottler and recently owned by Coca Cola Co.) and was key success person in activating and empowering the launch campaign of 2 products. Also maintaining good business relations and pitching in researching for and developing strong brand equity and effective communication strategies to clients under my responsibility (Nescafe, Nissan, Damascus Arab Capital of Culture 2008, Solidarity Insurance, Katakit a leading manufacturer of confectionary).
Duties & Achievements: Researching on matters related to pricing, products development and markets within the media field. Planning, budgeting and managing operations and personnel to achieve targeted company and department objectives. Monitoring performance and reporting to top management on actual performance vs. planned and recommending necessary adjustments when needed.
I succeeded in pricing and planning to market a nationwide network of billboards that leaded the company to achieve 80% of its targeted sales and revenue figures.
Duties & Achievements: Managing the clients' brand communication, mainly by planning the required marketing activities and advertising campaigns that best serve the clients' business targets, then budgeting and coordinating the execution and monitoring of the planned campaigns.
I handled Canada Dry Syria account (beverage bottler and recently owned by Coca Cola Co.) and was key success person in activating and empowering the launch campaign of 2 products. Also maintaining good business relations and pitching in researching for and developing strong brand equity and effective communication strategies to clients under my responsibility (Nescafe, Nissan, Damascus Arab Capital of Culture 2008, Solidarity Insurance, Katakit a leading manufacturer of confectionary).
Duties & Achievements: Preparing studies based on statistical data and researches conducted by me or by dedicated agency, and recommending pricing, product development, marketing activities and promotional campaigns to help company reach its target market share and maximize revenue, and the bringing the proposals to approval and coordinating the implementation. Evaluating product performance versus corporate objectives, as well as market trends, opportunities and KPIs.