fadi al sabbagh, Sr. Manager, user experience design

fadi al sabbagh

Sr. Manager, user experience design

yahoo!

Lieu
Jordanie - Amman
Éducation
Diplôme, Land survey engineering
Expérience
23 years, 10 Mois

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Expériences professionnelles

Total des années d'expérience :23 years, 10 Mois

Sr. Manager, user experience design à yahoo!
  • Jordanie - Amman
  • Je travaille ici depuis août 2010

Leading a fine selected group from the best online designers in the MENA region.

Product planning and strategy
My role as the head of design for Yahoo! MENA was gathering the market insights/data, user research, demographic information, legal obligations, risk assessments, competitive analysis, and resources and then define the product scope, then the user journey.

Team management
I lead a team of hybrid designers who’s responsibilities are not limited to product conceptualization, prototyping, interaction design, visual design and motion design. I’m accountable for managing the team daily activates, deliverables, quality, team goals, development, training and innovation.

User experience design
Responsible for building the experience, architecture and interaction between human users and machines. Focusing on user centered design principles my team incorporates user psychology, sociology, CS and graphic design to create the best user experience for Yahoo! Properties.
My aim to design an online experience for the end users to interact with intuitively and cognitively without any hurdles or special training.
Duties and responsibilities
- Site usability and assessment
- Flow charts
- User scenarios and stories
- Personas
- Site maps
- Wireframes
- Working and static prototypes (mockups)
- Design specifications and documentation

Visual design
Responsible for the design, vision and direction of the site, maintaining the Yahoo! Brand and ensuring the visual consistency across the assigned portal products. Building a visual hierarchy by size, color, contrast, texture, shape, position and orientation to help people identify page elements easily and focus on the important elements for the consumer and advertiser.

Interactive motion design
Supporting online marketing by building IBA standard creative and OOTB Banner ads for Yahoo! Properties and for our advertisers, using flash technology and action script.

UED Manager à yahoo!
  • Jordanie - Amman
  • octobre 2009 à août 2010

I lead the design transition from Maktoob to Yahoo! that included brand, identity and UI.

Product planning and strategy
My role as the head of design for Yahoo! MENA was gathering the market insights/data, user research, demographic information, legal obligations, risk assessments, competitive analysis, and resources and then define the product scope, then the user journey.

Team management
I lead a team of hybrid designers who’s responsibilities are not limited to product conceptualization, prototyping, interaction design, visual design and motion design. I’m accountable for managing the team daily activates, deliverables, quality, team goals, development, training and innovation.

User experience design
Responsible for building the experience, architecture and interaction between human users and machines. Focusing on user centered design principles my team incorporates user psychology, sociology, CS and graphic design to create the best user experience for Yahoo! Properties.
We aim to design an online experience for the end user to interact with intuitively and cognitively.

Duties and responsibilities
- Site usability and assessment
- Flow charts
- User scenarios and stories
- Personas
- Site maps
- Wireframes
- Working and static prototypes (mockups)
- Design specifications and documentation

Visual design
Responsible for the design, vision and direction of the site, maintaining the Yahoo! Brand and ensuring the visual consistency across the assigned portal products. Building a visual hierarchy by size, color, contrast, texture, shape, position and orientation to help people identify page elements easily and focus on the important elements for the consumer and advertiser.

Interactive motion design
Supporting online marketing by building IBA standard creative and OOTB Banner ads for Yahoo! Properties and for our advertisers, using flash technology and action script.

Print and graphic design
Producing high quality prints

Creative Manager à Maktoob.com.Inc
  • Jordanie - Amman
  • juillet 2000 à octobre 2009

I started as a junior designer and gradually climbed the ladder to a creative manager. I eventually lead a team of 22 designers. I was one on the group who founded Maktoob to be the largest Arabic online portal. i also participated in building products like Souq.com and cashU.com.

Web design
Design and supervised the design of Maktoob.com portal and sites since 2000, made and implemented
standards, design libraries, and solid experiences.

Interactive motion design
Building IBA standard creative and OOTB Banner ads for Maktoob Properties and for our advertisers, using flash technology and action script. During my work as Maktoob I’ve created campaigns to some of the biggest brands in the region.

Front end engineering (HTML/CSS)
I established the front end engineering team and was responsible for creating world class, optimized HTML/CSS code that apply to w3c standards.

Print and graphic design
Producing high quality roll-ups and posters.

Awards:
Golden Award, best Directories & Info services (Maktoob.com)
from: Pan Arab web awards
2006 maktoob.com

Best Arabic Website award (as7ab)
from: Pan Arab web awards
2008 maktoob.com

Éducation

Diplôme, Land survey engineering
  • à RoyaL Geographical centre
  • juillet 1997

Activities and Societies: Surveying & Leveling, Spatial Data Management & Geographical Information System (GIS) GIS Software, Global Positioning System (GPS) Mathematics for Application, Auto cad & Land Desktop Software Practice of all types of surveying & leveling with the latest Total Station & Level

Specialties & Skills

Experience Design
Identity
Interaction Design
Coaching and mentoring
Lead and create teams
User experience design (Interaction design)
Visual design
ABL Advertising
Products ideation, concepts and experiences
Design for Mobile screens and connected devices
Motion design
Management, leadership
Prototyping
Design thought leadership
Marketing, campaigns, social
Branding and Identity
Planning/Agile/Scrum
Research: qualitative
Front end development (Html/css)
Web writing
Musician

Langues

Anglais
Expert
Espagnol
Débutant

Formation et Diplômes

ISO9000 (Formation)
Institut de formation:
Engineering and management consultants
Date de la formation:
April 1999
Business Communication (Formation)
Institut de formation:
Tala Abu Ghazaleh
Date de la formation:
May 2008
Writing Effective Software Requirements (Formation)
Institut de formation:
Quality Partners
Date de la formation:
August 2010
Presentation skills (Formation)
Institut de formation:
Tala Abu Ghazaleh
Date de la formation:
July 2009
Microstation Triforma (Formation)
Institut de formation:
Computer and Communication Systems
Date de la formation:
January 1999