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فادي الكعيكاتي , National Sales Manager

فادي الكعيكاتي

National Sales Manager·Baja Co.

Saudi Arabia

Bachelor's degree, مساعد مهندس

Work experience

Total years of experience: 12 years, 6 months

National Sales Manager

January 2022 - Present

Baja Co.

Riyadh, Saudi Arabia

January 2022 - Present

• Developed and executed national sales strategies across Horeca,
Wholesale, E-commerce, and Roasters channels.
• Increased market share through strategic partnerships and business
development initiatives.
• Led and coached a team of more than 20 sales professionals to achieve
KPIs and revenue targets.
• Conducted in-depth market analysis to identify growth opportunities and
strengthen market positioning.
• Collaborated with marketing teams to implement promotional campaigns
and effective pricing strategies.
Company industry:
FMCG
Job role:
Sales

National Sales Manager

January 2022 - Present

Bajaj Co.

Riyadh, Saudi Arabia

January 2022 - Present

• Developed and executed national sales strategies across Horeca,
Wholesale, E-commerce, and Roasters channels.
• Increased market share through strategic partnerships and business
development initiatives.
• Led and coached a team of more than 20 sales professionals to achieve
KPIs and revenue targets.
• Conducted in-depth market analysis to identify growth opportunities and
strengthen market positioning.
• Collaborated with marketing teams to implement promotional campaigns
and effective pricing strategies.
Company industry:
Accounting
Job role:
Sales

National Sales Manager

January 2014 - January 2022

Mona Al Sharq Co.

Saudi Arabia

January 2014 - January 2022

• Designed and implemented nationwide sales plans covering seven
territories across the Kingdom.
• Expanded customer base and market penetration through channel
diversification and strategic customer acquisition.
• Led, trained, and motivated sales teams to consistently exceed
performance targets.
• Oversaw distribution operations for canned foods, tea, coffee, nuts, and
grocery products.
• Built and maintained strong relationships with key clients within Horeca
and Wholesale sectors.
Job role:
Sales

National Sales Manager

January 2014 - January 2022

Mona Al Sharq Co.

Saudi Arabia

January 2014 - January 2022

• Designed and implemented nationwide sales plans covering seven
territories across the Kingdom.
• Expanded customer base and market penetration through channel
diversification and strategic customer acquisition.
• Led, trained, and motivated sales teams to consistently exceed
performance targets.
• Oversaw distribution operations for canned foods, tea, coffee, nuts, and
grocery products.
• Built and maintained strong relationships with key clients within Horeca
and Wholesale sectors.
Job role:
Sales

National Sales Manager

January 0001 - January 0001

Dammam Branch

Dammam, Saudi Arabia

January 0001 - January 0001

• Implemented national sales plans and expanded business operations
across multiple regions.
• Conducted market research and identified new business and expansion
opportunities.
• Managed import operations from India, China, Turkey, Egypt, Syria, and
Jordan.
• Supervised supply chain and distribution operations to ensure
operational efficiency and product availability.
Company industry:
Medical Hospital
Job role:
Sales

Fresh Sections Supervisor

January 0001 - January 0001

Saudi Arabia

January 0001 - January 0001

• Supervised fresh food departments including bakery, meat, produce, fish,
and appetizers sections.
• Improved operational performance, hygiene standards, and customer
service quality.
• Managed employee scheduling, monitored staff performance, and
enhanced customer satisfaction levels.

National Sales Manager

January 0001 - January 0001

Dammam Branch

Dammam, Saudi Arabia

January 0001 - January 0001

• Implemented national sales plans and expanded business operations
across multiple regions.
• Conducted market research and identified new business and expansion
opportunities.
• Managed import operations from India, China, Turkey, Egypt, Syria, and
Jordan.
• Supervised supply chain and distribution operations to ensure
operational efficiency and product availability.
Company industry:
Medical Hospital
Job role:
Sales

Fresh Sections Supervisor

January 0001 - January 0001

Saudi Arabia

January 0001 - January 0001

• Supervised fresh food departments including bakery, meat, produce, fish,
and appetizers sections.
• Improved operational performance, hygiene standards, and customer
service quality.
• Managed employee scheduling, monitored staff performance, and
enhanced customer satisfaction levels.

Education

جامعة دمشق

July 2008

July 2008

Bachelor's degree, مساعد مهندس

Syria

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
SALES TAX
Intermediate
SALES TAX
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
SUPPLY CHAIN MANAGEMENT
Intermediate
SUPPLY CHAIN MANAGEMENT
Intermediate

Training and Certifications

Certifications
Team Management & Performance Evaluation
Sales Team Leadership & Coaching