Fadi Keyrouz

Consultant - Al Rajhi First Holding & SARAJ (Venue &
Catering), SGS (Renewable Energy), Fayendra (Jewelry), Advanced Worlds
(Events), TriSpec (Fit-out), Al Wallan Automotive Trading (Genesis, Huyndai,
Renault, Geely), JAVA Time & Diet Watchers
Led end-to-end marketing ecosystems across diverse sectors including
renewable energy, automotive, hospitality, luxury retail, and construction.
Executive Impact:
• Demand Engine Architecture - Designed full-funnel growth systems
integrating CRM automation and performance analytics.
• Revenue Growth Delivery - Achieved 57% revenue increase for
Fayendra Jewelry through cinematic TVCs and omnichannel campaigns.
• Brand Transformation - Built foundations and repositioned high-growth
businesses including Saraj, Java Time, and Diet Watchers.
• Team Leadership - Mentored and elevated internal marketing and
creative teams to drive sustained performance.

Prepared the 2 entities strategic business and marketing plans for 2023- 2024.
• Design and implement successfully advertising campaigns to promote artists, and releases (Mohammad Assaf, Hala Turk, Hams Fekri, Elham Ali, Khaled Sager, Mila Zahrani, …).
• Successfully Planning & Participating in the Saudi film Festivals in Dammam (May 2023 - Aramco).
• Prepare a launch plan for the new Platinum Records’ Website.
• Developing and executing marketing plans for individual artists & Celebrities
• Creating content strategies for Talents social media accounts
• Pitching stories to the media, Organizing, and coordinating press events
• Creating and managing marketing materials, such as press kits and EPKs, Websites
• Identify the training needs of my team and talents, research and contact training institutes that offer the relevant training and negotiate contracts.

Directed strategic marketing and commercial growth for the talent and
entertainment division, elevating visibility and unlocking new revenue streams
for the MBC portfolio.
Executive Impact:
• Strategic Growth Leadership: Drove marketing and commercial
expansion, maximizing portfolio visibility and profitability.
• Talent Branding: Led positioning for 30+ Saudi Celebrities, aligning their
image with market trends and commercial opportunities.
• Global Campaigns: Secured high-value sponsorships and boosted
engagement through flagship campaigns at Cannes, Venice, and the Red
Sea Film Festivals, strengthening MBCs regional and global presence.

Transformed a production unit into a high-value B2B/B2G acquisition engine,
positioning MBC as a trusted partner for ministries and enterprises.
Executive Impact:
• Division Launch & Scale: Built and expanded a new division delivering
100+ strategic projects.
• Government & Enterprise Partnerships: Secured collaborations with
Ministries, G20, STC, SABIC, SEC, and Monshaat.
• Enterprise Retention: Established long-term partnerships with SABIC,
MOH, MOI, and other major entities.
• Corporate Rebranding: Led structural repositioning and brand
transformation initiatives.
• Sales & Marketing Alignment: Integrated functions to drive sustained
growth and ROI.

Sales & Marketing Manager
• Re-Branded ARA Production Company with introduction & integration of new production services & competitive Pricing Strategies.
• Developed a B2B marketing strategy that increased qualified lead generation by 100% through Identifying Potential Markets & Customers.
• Managing & Supervising department People.
• Building Governmental, Authorities, Communications Agencies and Direct Clients relationship.
• Promoting the companys existing services and introducing new products to the market. Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.
• Successfully executed Production Projects with Market Leaders (GEA, MOI, MOC, SE, STC, Sabic, AL Maraii, MOH, SAPAC, CITC, AL Dawaa, Tasnee, Sadi Airlines, Ministry Of Housing - MOA...)

Successfully Planning & Organizing of the following events
• The STTIM in Riyadh City
• The 1st Oil & Gas Trade Show and Conference in Riyadh City.
• The PPP Trade Show and Conference in Riyadh City

Directed the execution and strategic positioning of major industry exhibitions,
elevating Saudi Arabias trade show landscape with large-scale events
including the inaugural Oil & Gas Conference.
Executive
• Exhibition Leadership: Spearheaded flagship industry events,
strengthening Saudi Arabias presence in global trade.
• Cross-Functional Direction: Led diverse teams to deliver seamless
execution of high-profile exhibitions.
• Government & Sponsor Partnerships: Secured high-value
collaborations, enhancing market leadership and visibility.
• Revenue & Market Growth: Drove revenue expansion while positioning
exhibitions as premier industry platforms.

• Direct and coordinate the operations of the Sales & Marketing departments in term of HR, Production, Marketing, Sales, Promotion, Purchasing and Admin
• Preparing, budgeting and implementing the group sales, marketing, communication and advertising plans and strategies (GSM Business Unit, Prepaid Calling Cards Unit and Customer Service Unit, and Internet Unit).
• Managing 100 telecom shops in term of sales and marketing.
• Successfully increased the group sales turnover up to 3.5 Billion Saudi Riyal in 2007 from 2.6 billion.
• Successfully developing, marketing and selling new Zajoul products lines in the local markets: (EasyNet service 3660099, Prepaid DSL, Prepaid corporate saving cards, Jawbone Bluetooth, Dual-SIM Chinese mobiles …)
• Creating and developing the Group Sales and Marketing materials (company profile and units Folders, Websites, Media Advertisements, POS materials, Exhibitions participation) responsible to drive sales and create market awareness.
• Managing Zajoul 3 consecutive years Gitex Riyadh Exhibition & Shopping areas participation (including stand decoration, stand materials, newspapers PR, direct emails, promotions)
• Maintaining monthly joint promotion with Local and international prestigious brands products \{Al Jawal, SAWA, LANA and AL Hatif, Nokia, Siemens, Sony Ericsson, Jawbone, plantronics, Jabra, Showtime, Muqeem)
• Coordinating between Zajoul and governmental and semi-governmental organizations (Saudi telecom company, AL Jawal, Al Hatif, CITC, King Abdul Aziz City for Sciences and Technology) to renew licenses, solve all kind of conflicts and ensure the smooth work flow.
• Managing and supervising different zajoul corporate sales team (Call centre, Corporate prepaid cards, Muqeem, Showtime, Jawbone retail)

• Revenue Contribution: Supported SAR 3.5B annual performance
through strategic sales and marketing initiatives.
• Retail Expansion: Expanded the companys footprint to 80 branded
outlets nationwide.
• Brand Transformation: Led retail strategy and brand repositioning,
strengthening market presence and customer loyalty.

Directed marketing strategy and brand positioning for a leading ISP, driving
customer acquisition and market expansion through integrated campaigns.
Executive Impact:
• Go-to-Market Strategy: Designed and executed ATL, BTL, and digital
campaigns with strong customer-focused value propositions.
• Distribution Growth: Supported nationwide expansion and strengthened
market presence.
• Agency & Team Leadership: Managed agencies and internal teams to
deliver cohesive, high-impact marketing execution.
• Market Competitiveness: Leveraged market analysis to enhance
retention and sustain competitive advantage.