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تم إلغاء حظر المستخدم بنجاح
فادي كيروز, Marketing Director & Strategic Consultant

فادي كيروز

Marketing Director & Strategic Consultant·Sanam Advertising Agency

المملكة العربية السعودية

ماجستير, Marketing

الخبرة العملية

مجموع سنوات الخبرة: 30 سنوات, 5 أشهر

Marketing Director & Strategic Consultant

يناير 2024 - حتى الآن

Sanam Advertising Agency

الرياض، المملكة العربية السعودية

يناير 2024 - حتى الآن

Consultant - Al Rajhi First Holding & SARAJ (Venue &
Catering), SGS (Renewable Energy), Fayendra (Jewelry), Advanced Worlds
(Events), TriSpec (Fit-out), Al Wallan Automotive Trading (Genesis, Huyndai,
Renault, Geely), JAVA Time & Diet Watchers
Led end-to-end marketing ecosystems across diverse sectors including
renewable energy, automotive, hospitality, luxury retail, and construction.
Executive Impact:
• Demand Engine Architecture - Designed full-funnel growth systems
integrating CRM automation and performance analytics.
• Revenue Growth Delivery - Achieved 57% revenue increase for
Fayendra Jewelry through cinematic TVCs and omnichannel campaigns.
• Brand Transformation - Built foundations and repositioned high-growth
businesses including Saraj, Java Time, and Diet Watchers.
• Team Leadership - Mentored and elevated internal marketing and
creative teams to drive sustained performance.

مجال الشركة:
الإعلان

Marketing Manager

يناير 2023 - حتى الآن

MBC Talent

الرياض، المملكة العربية السعودية

يناير 2023 - حتى الآن

Prepared the 2 entities strategic business and marketing plans for 2023- 2024.
• Design and implement successfully advertising campaigns to promote artists, and releases (Mohammad Assaf, Hala Turk, Hams Fekri, Elham Ali, Khaled Sager, Mila Zahrani, …).
• Successfully Planning & Participating in the Saudi film Festivals in Dammam (May 2023 - Aramco).
• Prepare a launch plan for the new Platinum Records’ Website.
• Developing and executing marketing plans for individual artists & Celebrities
• Creating content strategies for Talents social media accounts
• Pitching stories to the media, Organizing, and coordinating press events
• Creating and managing marketing materials, such as press kits and EPKs, Websites
• Identify the training needs of my team and talents, research and contact training institutes that offer the relevant training and negotiate contracts.

مجال الشركة:
وكالات عرض الأزياء
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

يناير 2023 - يناير 2024

MBC Talent & Platinum Records

الرياض، المملكة العربية السعودية

يناير 2023 - يناير 2024

Directed strategic marketing and commercial growth for the talent and
entertainment division, elevating visibility and unlocking new revenue streams
for the MBC portfolio.
Executive Impact:
• Strategic Growth Leadership: Drove marketing and commercial
expansion, maximizing portfolio visibility and profitability.
• Talent Branding: Led positioning for 30+ Saudi Celebrities, aligning their
image with market trends and commercial opportunities.
• Global Campaigns: Secured high-value sponsorships and boosted
engagement through flagship campaigns at Cannes, Venice, and the Red
Sea Film Festivals, strengthening MBCs regional and global presence.

مجال الشركة:
التسويق

Marketing Manager

يناير 2010 - يناير 2023

MBC Group

الرياض، المملكة العربية السعودية

يناير 2010 - يناير 2023

Transformed a production unit into a high-value B2B/B2G acquisition engine,
positioning MBC as a trusted partner for ministries and enterprises.
Executive Impact:
• Division Launch & Scale: Built and expanded a new division delivering
100+ strategic projects.
• Government & Enterprise Partnerships: Secured collaborations with
Ministries, G20, STC, SABIC, SEC, and Monshaat.
• Enterprise Retention: Established long-term partnerships with SABIC,
MOH, MOI, and other major entities.
• Corporate Rebranding: Led structural repositioning and brand
transformation initiatives.
• Sales & Marketing Alignment: Integrated functions to drive sustained
growth and ROI.

مجال الشركة:
الإنتاج الإعلامي

Marketing & Sales Manager

فبراير 2010 - سبتمبر 2022

MBC Group

الرياض، المملكة العربية السعودية

فبراير 2010 - سبتمبر 2022

Sales & Marketing Manager
• Re-Branded ARA Production Company with introduction & integration of new production services & competitive Pricing Strategies.
• Developed a B2B marketing strategy that increased qualified lead generation by 100% through Identifying Potential Markets & Customers.
• Managing & Supervising department People.
• Building Governmental, Authorities, Communications Agencies and Direct Clients relationship.
• Promoting the companys existing services and introducing new products to the market. Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.
• Successfully executed Production Projects with Market Leaders (GEA, MOI, MOC, SE, STC, Sabic, AL Maraii, MOH, SAPAC, CITC, AL Dawaa, Tasnee, Sadi Airlines, Ministry Of Housing - MOA...)

مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Events Manager

فبراير 2008 - ديسمبر 2010

Riyadh Exhibitions Company

الرياض، المملكة العربية السعودية

فبراير 2008 - ديسمبر 2010

Successfully Planning & Organizing of the following events
• The STTIM in Riyadh City
• The 1st Oil & Gas Trade Show and Conference in Riyadh City.
• The PPP Trade Show and Conference in Riyadh City

مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Events Manager

يناير 2008 - ديسمبر 2009

Riyadh Exhibitions Company Ltd.

الرياض، المملكة العربية السعودية

يناير 2008 - ديسمبر 2009

Directed the execution and strategic positioning of major industry exhibitions,
elevating Saudi Arabias trade show landscape with large-scale events
including the inaugural Oil & Gas Conference.
Executive
• Exhibition Leadership: Spearheaded flagship industry events,
strengthening Saudi Arabias presence in global trade.
• Cross-Functional Direction: Led diverse teams to deliver seamless
execution of high-profile exhibitions.
• Government & Sponsor Partnerships: Secured high-value
collaborations, enhancing market leadership and visibility.
• Revenue & Market Growth: Drove revenue expansion while positioning
exhibitions as premier industry platforms.

مجال الشركة:
إدارة الفعاليات

Deputy VP - Sales & Marketing

نوفمبر 2004 - يناير 2008

Zajoul Group - Faisaliah Holding

الرياض، المملكة العربية السعودية

نوفمبر 2004 - يناير 2008

• Direct and coordinate the operations of the Sales & Marketing departments in term of HR, Production, Marketing, Sales, Promotion, Purchasing and Admin
• Preparing, budgeting and implementing the group sales, marketing, communication and advertising plans and strategies (GSM Business Unit, Prepaid Calling Cards Unit and Customer Service Unit, and Internet Unit).
• Managing 100 telecom shops in term of sales and marketing.
• Successfully increased the group sales turnover up to 3.5 Billion Saudi Riyal in 2007 from 2.6 billion.
• Successfully developing, marketing and selling new Zajoul products lines in the local markets: (EasyNet service 3660099, Prepaid DSL, Prepaid corporate saving cards, Jawbone Bluetooth, Dual-SIM Chinese mobiles …)
• Creating and developing the Group Sales and Marketing materials (company profile and units Folders, Websites, Media Advertisements, POS materials, Exhibitions participation) responsible to drive sales and create market awareness.
• Managing Zajoul 3 consecutive years Gitex Riyadh Exhibition & Shopping areas participation (including stand decoration, stand materials, newspapers PR, direct emails, promotions)
• Maintaining monthly joint promotion with Local and international prestigious brands products \{Al Jawal, SAWA, LANA and AL Hatif, Nokia, Siemens, Sony Ericsson, Jawbone, plantronics, Jabra, Showtime, Muqeem)
• Coordinating between Zajoul and governmental and semi-governmental organizations (Saudi telecom company, AL Jawal, Al Hatif, CITC, King Abdul Aziz City for Sciences and Technology) to renew licenses, solve all kind of conflicts and ensure the smooth work flow.
• Managing and supervising different zajoul corporate sales team (Call centre, Corporate prepaid cards, Muqeem, Showtime, Jawbone retail)

مجال الشركة:
الاتصالات والشبكات
الدور الوظيفي:
التسويق والعلاقات العامة

Sales & Marketing Manager

يناير 2004 - يناير 2008

Zajoul Telecom Company – Al Faisaliah Group

الرياض، المملكة العربية السعودية

يناير 2004 - يناير 2008

• Revenue Contribution: Supported SAR 3.5B annual performance
through strategic sales and marketing initiatives.
• Retail Expansion: Expanded the companys footprint to 80 branded
outlets nationwide.
• Brand Transformation: Led retail strategy and brand repositioning,
strengthening market presence and customer loyalty.

مجال الشركة:
الاتصالات والشبكات

Sales & Marketing Manager

يناير 1996 - ديسمبر 2003

Libancom ISP

بيروت، لبنان

يناير 1996 - ديسمبر 2003

Directed marketing strategy and brand positioning for a leading ISP, driving
customer acquisition and market expansion through integrated campaigns.
Executive Impact:
• Go-to-Market Strategy: Designed and executed ATL, BTL, and digital
campaigns with strong customer-focused value propositions.
• Distribution Growth: Supported nationwide expansion and strengthened
market presence.
• Agency & Team Leadership: Managed agencies and internal teams to
deliver cohesive, high-impact marketing execution.
• Market Competitiveness: Leveraged market analysis to enhance
retention and sustain competitive advantage.

مجال الشركة:
الاتصالات والشبكات

التعليم

Robert Kennedy College - Wales University Affiliation

يونيو 2010

يونيو 2010

ماجستير، Marketing

المملكة المتحدة

المعدل التراكمي (نقاط): 3.5 من 4

المعدل التراكمي (نقاط): 3.5 من 4

Marketing Managment

University of Wales, Cardiff

يناير 2009

يناير 2009

ماجستير، Marketing Management

المملكة المتحدة

Lebanese University

يونيو 1996

يونيو 1996

بكالوريوس، Economics

لبنان

المعدل التراكمي (نقاط): 3٠5 من 4

المعدل التراكمي (نقاط): 3٠5 من 4

BA in economics - specialization in companies competitiveness

Lebanese University

يناير 1995

يناير 1995

بكالوريوس، Accounting And Economics

لبنان

Skills

Media Production
Expert
Media Production
Expert
Media Advertising
Expert
Media Advertising
Expert
Business Development
Expert
Business Development
Expert
Marketing Management
Expert
Marketing Management
Expert
Sales Management
Expert
Sales Management
Expert
operation
Expert
operation
Expert
MS Office
Expert
MS Office
Expert
Negotiation skills
Expert
Negotiation skills
Expert
Computer
Expert
Computer
Expert
Sales skills
Expert
Sales skills
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Business Development
Expert
Business Development
Expert
marketing management
Expert
marketing management
Expert
digital marketing
Expert
digital marketing
Expert
marketing research
Expert
marketing research
Expert
problem solving
Expert
problem solving
Expert
marketing
Expert
marketing
Expert
labor management
Expert
labor management
Expert
marketing strategy
Expert
marketing strategy
Expert
market research
Expert
market research
Expert
media planning
Expert
media planning
Expert
marketing communications
Expert
marketing communications
Expert
marketing mix
Expert
marketing mix
Expert
negotiation
Expert
negotiation
Expert
key account management
Expert
key account management
Expert
merchandising
Expert
merchandising
Expert
operations management
Expert
operations management
Expert
marketing support
Expert
marketing support
Expert
Management
Expert
Management
Expert
Customer Service
Expert
Customer Service
Expert
Public Relations
Expert
Public Relations
Expert
Sales
Expert
Sales
Expert
Administration
Expert
Administration
Expert
Project Management
Expert
Project Management
Expert
Media Production
Expert
Media Production
Expert
Media Advertising
Expert
Media Advertising
Expert
Sales Management
Expert
Sales Management
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BRAND REPOSITIONING
Intermediate
BRAND REPOSITIONING
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS B2B MARKETING
Intermediate
BUSINESS TO BUSINESS B2B MARKETING
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate

حسابات مواقع التواصل الاجتماعي

اللغات

العربية

متوسط

الانجليزية

متوسط

الفرنسية

متوسط

التدريب و الشهادات

الشهادات
Executive Decision Making
Mar 2020

التدريب
coaching and developing employees
LinkedIn learning
Jan 2018

الهوايات والاهتمامات

Sport (ski, Tennis, swimming), travelling , reading