Brand Manager
Landmark Group
Total years of experience :13 years, 6 Months
• Identifying potential new clients and business opportunities and persuading new customers
• Develop relationships with clients; ask for their feedback and provide feedback to the marketing units for purpose of enhancing the quality of service;
• Ensure clients’ demands to be satisfied
• Conduct reviews on accounts on regular basis to evaluate clients’ demands, determine types of services/products and prices satisfying the clients’ needs as well as the organization’s objectives
• Answer the clients’ questions and ensure their problems are resolved; conduct follow-up tasks
• Adopted a team approach; work with others in pursuing common goals
• assessing marketing opportunities, target markets
• Networking with other business people and businesses
• Setting up the yearly budget
• Assessing the expenses
• Training employees/ store in charge personnel
• Cooperation with another brand managers for sharing the know-how
• Setting up marketing plan and implementing it
• Responsible for developing plans and executing projects and initiatives that support the short and long-term marketing strategy;
• Engages, inspires and stimulate the organization around the brand vision, position and strategies;
• Participates in brand strategy discussions and in setting a bulls-eye consumer target;
• Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth;
• Analyzes market, consumer, and competitive information for setting new product pricing and managing price on existing items;
• Research and determine product weaknesses and areas to be modified;
• Analyzes current performance, trends, market conditions, and other contributing factors for recommending and stretching revenue goals for upcoming year;
• Develop sales tools and collaterals;
• Launch and oversee advertising and media planning;
• Coordinate activities of specialists involved in the brand positioning of the products.
•Make a report for the manager that includes (opinion and suggestions)
•Conduct research regarding the image of the brand among the buyers
•Monitors and analyzes sales volumes, market share trends and competitive activity.
•Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
•Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.
•Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).
•Manage team members to successfully close business
