Fady Essam, Digital Team Leader

Fady Essam

Digital Team Leader

RayaShop.com

Location
Egypt
Education
Bachelor's degree, Law
Experience
13 years, 0 Months

Share My Profile

Block User


Work Experience

Total years of experience :13 years, 0 Months

Digital Team Leader at RayaShop.com
  • Egypt - Cairo
  • My current job since September 2015

Continuously work on new ideas, trac sources, tools, improving conversion and
propose it to be tested to prove eciency.
Creating a detailed plan to include all the digital activities in details and with dates for
Social Media, Email, Website, Advertising, Budgeting.
Managing and optimizing all RayaShop.com Digital campaigns through all the digital
channels.
Monitor, Review and report on all marketing activities and results.
Handle the team’s monthly variable based on the quantitative and qualitative
evaluation.
Track each member performance, areas of development, weaknesses, and take the
required actions to leverage the individual performance and give an accurate
assessment.

Senior Digital Marketing Specialist at Enova for Digital Marketing and Advisory
  • January 2013 to August 2015

Managing Facebook Campaigns for customers to enhance their brand presence
over various digital media channels.
Managing and optimizing the Adword Campaigns for multiple customers (Search
Network, Display Network, and YouTube).
Collaborate closely with web developer when required.
Integrate the most creative campaign planning that match the customers’ needs.
Create Social Media Analytics reports.
Create Web Analytics reports.

Digital Marketing Specialist at Dare'n'Deal
  • Egypt - Cairo
  • February 2012 to August 2013

Email Marketing Experience in creating E-marketing action using internet as main action.
Monitor, Review and report on all marketing activities and results.
Managing Company Digital Media Campaigns.
Analyzing Customer Behavior and developing campaigns according to their predicted behavior.
Managing the company Adword Campaigns
Creating Facebook Ads
Conducting weekly Competitor Analysis

Digital Media Analyst at ArabicTrader.com
  • Egypt - Cairo
  • May 2011 to May 2012

Responsible for the Open-X system to maximize the profits gained from company’s website.
Daily management, optimization & reporting.
Analyzing Competitors strength and weaknesses.
Search for best websites to advertise on.
 Manage & optimize Adwords campaigns.
Handling all banners and landing pages defining with the designers to make sure all standards are met.
Assisting Marketing Manager in organizing events.
Research website models & keywords.
Reasonable for creating and managing Facebook ads campaigns.

Education

Bachelor's degree, Law
  • at Faculty of law
  • July 2010

Specialties & Skills

Action Planning
Marketing
Optimization
Banners

Languages

Arabic
Expert
English
Intermediate