Fady Hany

• Managing performance campaigns for Al-Sadda restaurants (Jeddah),
• F&B Clients
• Managing E-commerce clients by handling media buying and sales channels
• Executing promotional campaigns for real estate, automotive, and service providers in Riyadh.
• Leveraging AI tools (Claude, ChatGPT) for campaign optimization, audience analysis, creative generation, and automated
reporting via Zapier.

Identify the target audience for a particular media campaign and decide how best to
communicate to that audience
Keep up to date with industry research figures, including distribution figures for
social media channels and analysis of audience figures across all media advertising
Monitor buying strategies
Liaise and build relationships with category managers and media sales companies
negotiate with media sales companies to obtain the best rates and most
appropriate media spaces in online, social media advertising
Work with the media planning team to ensure that campaigns are workable and keep
the category management team updated on the approved media plan
Communicate with media sales people to adjust media schedules in response to
audience figures
Book individual advertising spots, e.g. pages, posters, internet banners and
broadcast adverts
Ensure that the adverts run accurately so that the desired media message is seen
and/or heard by customers.
Attend meetings with category management team in order to report on campaign
strategies and results
Manage budgets, including preparing costings for Media Marketing Head and
producing spending updates throughout the campaign
Collect and analyze sales and customers feedback data/analysis
Undertake research on industry developments in your area, new opportunities and
competitors activity as well as trend analysis and marketing research to improve
margins, basket average, organic growth and new customers acquisition at lowest
cost.
Analyze the effectiveness of the campaign and use this data to inform future
campaigns

• Managed $5M+ in total ad spend driving $28M+ in revenue for e-commerce clients across multiple verticals.
• Identified target audiences for media campaigns; negotiated with media sales companies for best rates and placements.
• Worked with media planning teams to ensure campaigns are workable; adjusted schedules in response to audience
figures.
• Managed budgets including preparing costings and producing spending updates throughout campaigns.
• Conducted competitor analysis, trend analysis, and marketing research to improve margins, basket average, and organic
growth.
• Analyzed campaign effectiveness data to continuously inform and optimize future campaigns.

Planning digital marketing campaigns, including web, SEO, email, social media and
display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Design and oversee all aspects of our digital marketing department including our
marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media platforms.
Prepare accurate reports on our marketing campaigns overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and
target audience.
Oversee and manage all contests, giveaways, and other digital projects.
Identify trends and insights, and optimize spend and performance based on the
insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user
experience
Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate

• Increased online sales by 40% through integrated SEO and paid ads campaigns across Google, Meta, and Snapchat.
• Managed annual campaign budgets exceeding 1M SAR; optimized spend and performance based on data-driven insights.
• Led a cross-functional team of 6, improving conversion rates by 25% through A/B testing and landing page optimization.
• Implemented automation workflows (Zapier) reducing manual workload by 30%.
• Planned and executed digital marketing campaigns including web, SEO, email, social media, and display advertising.
• Collaborated with agencies and vendor partners; evaluated emerging technologies for adoption.
• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.

Design and oversee all aspects of our digital marketing department including our
marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media and digital platforms
Prepare accurate reports on our marketing campaigns overall performance.
Coordinate with advertising and media experts to improve marketing results and get
overview reports for all platforms online and offline.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and
target audience.
Work with your team to brainstorm new and innovative growth strategies. Oversee
and manage all contests, giveaways, and other digital projects. Organizing forms for
all the departments internally.
Communicating with the specialists to brainstorm for creating new ideas and
develop strategies.
Approval for the content plans and media ads, sponsored ads, designs. Enhancing
the social existing for acquiring new traffic to increase the sales rate quarterly.

Led a 12 person team to write 10 articles and obtain an average of 8 quality backlinks per
week.
Design and oversee all aspects of our digital marketing department including our
marketing database, email, and display advertising campaigns.
Prepare accurate reports on our marketing campaigns overall performance. Coordinate
with advertising and media experts to improve marketing results and get overview
reports for all platforms online and offline.
Evaluate important metrics that affect our website traffic, service quotas, and target
audience.
Led the team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects. Communicating
with the specialists to brainstorm for creating new ideas and develop strategies.

• Designed and oversaw all aspects of the digital marketing department including marketing database, email, and display
advertising campaigns.
• Enhanced social presence leading to a 50% increase in quarterly sales through targeted content and paid strategies.
• Developed and monitored campaign budgets; coordinated with advertising and media experts for optimized ROI.
• Managed approval workflows for content plans, media ads, sponsored ads, and designs.
• Communicated with specialists to brainstorm new ideas and develop growth strategies across online and offline channels.

Develop and monitor campaign budgets.
Plan and manage our social media and digital platforms
Design and oversee all aspects of our digital marketing department including our
marketing database, email, and display advertising campaigns.
Identify the latest trends and technologies affecting our industry.
Work with team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects. Organizing
forms for all the departments internally.
Approval for the content plans and media ads, sponsored ads, designs
Enhancing the social existing for acquiring new traffic to increase the sales rate
quarterly.

• Implemented a content-driven SEO strategy which boosted site visits by 250% in 8 months while increasing total sales by
65%.
• Led a 25-person team to deliver content and backlink strategies consistently.
• Designed and oversaw digital marketing department including database, email, and display campaigns.
• Gathered metrics on campaign and collateral material for search optimization and improved end-user experience.

Implemented a content-driven SEO strategy which boosted site visits by 250% in 8
months while increasing total sales by 65%.
Gathered metrics on campaign and collateral material for search optimization. outreach
and marketing initiatives for an improved end-user experience Led
execution of strategic planning - facilitated strategic planning process to clearly
articulate client companies vision, mission, value proposition, brand architecture and
positioning \[IMAGE\]

• Facilitated strategic planning process to clearly articulate client companies vision, mission, brand architecture, and
positioning.
• Gathered metrics on campaigns and marketing initiatives for search optimization and end-user experience improvement.