فهد الشعلان

KEY RESPONSIBILITIES:
Planning & Operations Management:
• Strategize and oversee the company’s investment business, identify and recommend investment opportunities, forecast ROIs, and strengthen the company’s investment portfolio.
• Manage operations of the department in the absence of the Senior Manager, supervise staff, assign responsibilities and accountability to staff (office manager, executive secretary, employees in reception, production, sales, accounting, administration, and legal) and ensure goals are met.
• Collaborate with the Senior Management to define business objectives, establish performance indicators allocate resources across business activities, and ensure objectives are met.
• Break-down objectives into sub-parts for departments to facilitate easier tracking of objectives and measuring performance.
• Participate in meetings with senior management for devising strategic plans, coordinate meetings, discuss plan of action for implementing key decisions taken.
• Provide recommendations to the BOD and GM regarding the strategic direction of the company, monitor business plan outcomes to verify these are in in line with strategic objectives.
Administration:
• Participate in budget preparation, review budgetary allocations for each division in conjunction with the GM and ensure priorities are met; provide information to the Board of Directors regarding budgetary allocations.
• Focus on maintaining administrative quality control and following best practices, make suggestions for improvements to the GM and Board of Directors.
• Evaluate the administrative structure, revamp it if necessary (in collaboration with the GM) to improve operational efficiency and staff productivity.
• Serve as the company representative at various industry events, conferences and seminars, develop excellent business relations within the industry.
• Oversee payroll processing in time and ensure salaries are credited to employee accounts, and disburse bonuses.
• Prepare and present performance and budget reports to the senior management, make recommendations for improvement and highlight areas that require immediate management intervention.
Sales & Marketing:
• Provide key inputs for developing sales and marketing plans, monitor sales performance and motivate teams to meet assigned targets.
• Organize and execute promotional and marketing campaigns, help develop marketing material / publications and monitor effectiveness of campaigns.
• Conduct market research, gauge customer preferences and assess competitors, modify marketing plans to counteract competition.

HIGHLIGHTS:
• Carried out feasibility study and signed an investment contract worth SR 200 million for setting up a hotel and commercial center; the investment met ROI forecast.

KEY RESPONSIBILITIES:
• Designed and executed strategic plan to enhance the number of memberships of the club, and improve revenues.
• Assisted in developing and implementing new services at the sports club that would attract potential members, promoted services effectively.
• Led branding initiatives and improved publicity and visibility of the sports club in the region; projected a positive image of the organization and created a unique brand identity.
• Formulated the annual marketing plan and budget and submitted it to management for approval, oversaw implementation of the marketing plan to meet project growth targets.
• Evaluated the business environment in the region and identified promising investment and business development opportunities, capitalized on these to propel organization’s growth.
• Monitored the market continuously and provided key inputs to the top management to facilitate strategic decision making.
• Coordinated with the Investment Officer in the General Presidency for Youth Welfare to facilitate development and implementation of investment systems, and complied with regulations.
• Devised and implemented the club’s policy and standard procedures for leading out facilities like health club, playgrounds, kiosks, open spaces and recreational facilities where large scale gatherings and sports programs could be held.
• Responsible for facility management and upkeep and maintenance across the club, ensured all facilities were in excellent condition.

KEY RESPONSIBILITIES:
• Conducted market research, devised the marketing strategies of the company to facilitate growth and increase in market share consistently.
• Designed advertising campaigns targeted towards specific market segments, and developed effective branding initiatives.
• Responsible for managing lease contacts; activities included site selections, drafting and negotiation contracts, preparing leases in collaboration with the legal department, renewal of leases and termination of agreements.
• Managed third party service for various properties administered; services included security, cleaning, facility management and operations, and maintenance.
• Managed and maintained relations stakeholders such as company owners, landlords and the lessor/lessee for acquiring and leasing properties, land, and commercial spaces.
• Prepared, signed and administered contracts with tenants, ensured rental payments were received in time, and initiated legal procedures (serving notices, evictions etc.) as required.
• Responded to client queries and complaints, sought resolution within the framework of the contracts and maintained excellent service levels.
• Consistently increased the customer base by positioning the company as a key player in the property market in the region.
• Coordinated with the legal department of the company to resolve legal issues and mitigated legal risk to the organization.
• Monitored performance of the commercial initiatives undertaken, improved overall business performance by leading and guiding teams, and consolidated the company’s position in the market.

PREVIOUS ASSIGNMENTS:
• Sep 1997 - Aug 2003 (6 Years): Follow-up Executive, Riyadh Company for Reconstruction, Riyadh, Saudi Arabia