Product Manager Personal Loans & Revolving Credit
Standard Chartered Bank
مجموع سنوات الخبرة :19 years, 2 أشهر
o Responsible for developing product, pricing, channel, process & marketing strategy to maximize NII and NFI for Personal Loan and Revolving Credit
o Develop strategies to increase Revolving Product usage
o Identify and prioritize opportunities for portfolio growth within current product mix
o Designing and implementing campaigns/promotions to increase ENR/ANR.
o Implementation of portfolio initiatives in coordination with the cross functional stakeholders
o Engagement with Group and local stakeholders in the implementation of Group driven projects
o Work closely with internal partners like sales channels, risk management, credit initiation, Marketing, Finance & other supporting departments to achieve the assigned unsecured portfolio business targets
o Track P&L: Variances & recommend strategies.
o Manage retention and develop anti-attrition / win back programs across all products / channels
o Develop targeted offering for untapped customer profiles
o Enhance sales channels productivity & efficiency by providing strategic and operations support
o Conduct regular portfolio performance analysis across customer base
o Identify and address customer needs and expectations and ensure programs are effectively managed for all the target segments
o Lead innovativeness and competitiveness in all programs
o Monitor all program results, understand consumer behavior and take reactive and proactive measures
o Supervise a team of relationship managers and service managers for the solicitation and management of corporate salary accounts
o Increase product per customer by initiating cross sell activities for consumer assets and insurance
o Ensure delivery of incremental revenue month on month through liability generation, asset and bancassurance cross sell
o Maintain service standards and control accounts discrepancy rate
o Ensure successful operational risk and audit checks
o Solicit corporate accounts by offering cash management and payroll services to existing and new relationships
o Relationship management of corporate accounts
o Bring down the overall cost of fund of the relationships by tapping the entire cash flow of the company
o Increasing and managing an asset portfolio of PKR 80 million
o Managing collections of close to 700 accounts with less that 2% forward flows
o Managing and growing a liability portfolio of over PKR 220 Million
o Guiding a team of 30 individuals to achieve profitability targets and meet service standards
o Managing overall Branch profitability
o Ensure that operational rule book is being followed for successful audit checks
o Solicitation of payrolls and institutional consumer product deals
o Growing and managing a corporate deposit portfolio of over PKR 20 Million
o Managing corporate relationships with companies and gained access for cross sell through direct sales force
o Managing collections with 0% forward flows
o Asses the company wide risk, by understanding the company profile, business activity and infrastructure
o Make policy recommendation for induction of companies to the bank’s approved list of companies
o Understand the evolving financial needs and gaps faced by the salaried segment by conducting market research
o Created a value proposition by developing a product menu and servicing model for the segment
o Designed a direct and corporate sales model to target the segment
o Developed incentive plans for the direct and corporate sales
o Developed and monitored overall KPIs of the segment
o Developed marketing communication material
o Conducted feasibility of branch opening in a potential market
o Operational alignment of all functional units to ensure delivery of market plan & targets
o Part of the PICIC and NIB Bank’s integration team of Consumer and Small Enterprises Group. Responsibilities included customer communication related to the merger
o Devised a business plan for potential segments by conducting research, defining segment needs, creating a value proposition and a product mix; designing channels to target these segments
o Assisted in the launch of NIB Auto Finance by designing cross functional SOPs, system implementation (Finnone), devising a marketing plan and national sales strategy
o Launched ATM withdrawal insurance “CashGuard”and managed sales through branches and telesales.
o Conducted training sessions and updated product functionalities
- Crtical analysis of client requirements and functional specification
- Planning of testing strategy
- Testing of the application
Working as a team leader/player to ensure that the product being developed meets the organizational and software engineering standards
• MBA coordinator, Media Society • Member IBA Dramatics society • CGPA 2.97
- CGPA 3.01
• President Cultural Club • CGPA 2.76