fahad mushtaq

Daily meeting with DSR/Distributor based on Morning & Evening reports.
Check standard Stock position at distribution on daily basis& making sure that all SKUs are available at distribution.
Check which SKUs are excess & which are missing make plan to dispose excess stock.
Assign today targets to DSRs(volume, coverage, credit) wise after checking stock position at distribution.
Equip DSRs with DRC book& in the evening meeting analyze performance through DRC books.
Strictly follows the PJP provided by the Supervisor.
Motivate DSRs to be sales Consultant rather than order making/order booker.
Checks and ensure that the Dsrs/sales man are reaching the shops / customers and carrying out the sales pitch properly and effectively and provide on job and routine training to the DSR/SP for effective selling and negotiating skills and to bring quality in sales coverage and customer relations.
Get in touch with other distributors daily through phone to know what will be there plan for Today sales.
Check Productivity, Drop Size, coverage etc.
Conduct retail audit during daily market visits to ensure that all schemes and discounts are being passed onto the trade as per approvals.
Market visit based on previous and current day gaps.
Discuss market problems with DSRs, Distributors& which area needs to be improved during market visit.
Keep close eye on competitor’s activities& submit the competitor activity reports to Supervisor on daily basis.
Must visit at least Two Areas & 20 outlets on daily basis& Prepare TSO report after market visit.
Ensure Merchandizing.
Implementation of 8 steps of sales call.
During daily market visits it is my responsibility to satisfy the customers regarding service complaint and report the same to my Supervisor, and adopt measures so that same complaints shall never be registered again.
Identify outlets/ week area/ week DSR for market visit.
Send DBR according to distribution needs & than confirm the order from region.
Ensure ROI for distributor.
Check claims and close data.
Calculation of Engagement plan points by DSR& Distributor.

Company: Dalda Foods Pvt. Lahore
Designation: Marketing Trainee Officer (MTO)
Department: Sales & Marketing
Distribution: Umair Distribution Gulberg, HH Distribution Kareem Park (Lahore Pakistan)
Duration: 1ST July 2013 - 25th Dec 2013

Job Responsibilities:
 Daily meeting with DSR/Distributor based on Morning & Evening reports.
 To achieve the monthly and quarterly sales targets provided for a quarter by Area sales Manager.
 To Monitor sales and productivity target achievement on daily basis and ensures that the buyers buy happily in perpetuity.
 Ensures that the shops are being covered as per the route plans.
To upgrade route plans of an Area.
 Prepare daily market visit report during market visit & submit the report to Supervisor on daily basis.
 Checks and ensure that the salesmen are reaching the shops / customers and carrying out the sales pitch properly and effectively and provide on job and routine training to the SR/SP for effective selling and negotiating skills and to bring quality in sales coverage and customer relations.
 Check Productivity, Drop Size, coverage etc.
 Ensure Merchandizing.
 It is his responsibility to make products available at every relevant shop, through my salesmen.
 Implementation of 8 steps of sales call.
 Collects product complaints, if any, on daily basis during market visits, along with the samples and forward the same to Area Manager.
 Conduct retail audit during his daily market visits to ensure all schemes and discounts are being passed onto the trade as per approvals.
 Ensures that the deliveries are being made as per order booking format.
 Submit weekly summary of order booking v/s deliveries to his Supervisor.
 During daily market visits it is my responsibility to satisfy the customers regarding service complaint and report the same to my Supervisor, and adopt measures so that same complaints shall never be registered again.
 Ensure ROI for distributor.
 Keep close eye on competitor’s activities & submit the competitor activity reports to his Supervisor on daily basis.
 Prepare & submit monthly expense statement to my Supervisor on 31st of every month.
 Strictly follows PJP provided by the Area Manager.
 Performs duty under the guidance of immediate supervisor and/or in accordance with the policies and procedures of the company, which come into force from time to time.