Marketing Manager
LONGi Solar
Total des années d'expérience :9 years, 1 Mois
Leading the Marketing Strategies in the Middle East and Africa region to facilitate business partnerships and drive product sales across UAE, KSA, Qatar and Egypt.
-Developing Content and Communications in accordance with Global Brand Guidelines.
-Managing media relations with agencies, media channels and publications to ensure timely and effective communication.
-Maintaining Online Brand Visibility through effective content creation, scheduling and engagement strategies for LONGi Solar’s Social Media Accounts.
-Successfully sponsored the ATP “Qatar Open 2024” Tennis Tournament. Ensured prominent on-ground branding and organized audience engagement activities at the Doha Tennis stadium.
-Launched the latest HiMO 7 Solar Panel in KSA, UAE and Egypt through Launch Events, Go-to-Market (GTM) and Media Launch Strategies.
-Showcased LONGi Products at the KSA Future Energy Show 2023 in Riyadh, WETEX 2023 in Dubai and WFES 2024 in Abu Dhabi to promote the brand and develop connections in the Solar Sector.
Collaborated with Product and Business teams to design and execute Marketing Campaigns to promote
business at HBL, a leading Banking and Technology Company in South Asia.
• Managed event logistics, content production, and media promotion in UAE and Pakistan for the ‘HBL Pakistan Super League (PSL) 2020-2023’. Increased brand visibility through innovative advertising partnerships with digital platforms like Snapchat and TikTok. HBL PSL 2023 TikTok campaign reached 97% TikTok users in Pakistan, achieving over 8.7B video views.
• Contributed to the development and implementation of comprehensive Digital Media Strategies, resulting in a 33% increase in online brand visibility and a 19% growth in engagement in 2023.
• Won the Effie Award for the innovative and impactful ’HBL PSL Influencer Campaign’ in 2021, leveraging digital media and renowned celebrities to promote the Pakistan Super League.
• Worked closely with the Product team to plan and implement the Go-to-Market Strategy for the launch of HBL Prestige (Priority Banking) in both UAE and Pakistan, achieving impactful market entry in 2021
Developed Digital OOH Media Strategies by establishing LED screens and creative displays across strategic locations in Pakistan, offering prime advertising spaces to leading brands.
• Secured successful partnerships with Airports and Malls of Pakistan by establishing a network of digital screens, achieving a monthly reach of 1Million+ eyeballs.
• Worked with major brands such as Carrefour, Coca Cola, Shell, KFC etc. Contributing to impactful advertising campaigns and solidifying the company's market position.
• Ensured compliance to global standards and best practices in outdoor advertising, leveraging insights from industry leaders such as JC Decaux.
Developed and executed of 360-degree brand strategies for global brands, ensuring alignment with client objectives and market trends.
• Oversaw Media planning, Brand management, PR, and content creation, contributing to enhanced brand visibility and market share for clients.
• Collaborated with Content Creators to integrate brands on Traditional and Digital Media through strategic Product Placement, providing clutter free advertising solutions to increase brand recall.
• Organized high-profile events and activations, including Red Bull Soundclash, McDonald's Open Kitchen, ensuring seamless execution and generating brand goodwill.
• Worked closely with cross-functional teams to maximize value for clients through assertive negotiations, securing optimal media buying deals across Television, Radio, Print, and Digital Media.
• Successfully retained existing clients and expanded the GroupM Portfolio by securing new clients such as KFC and English Biscuit Manufacturers (EBM).
• Contributed in driving significant revenue growth for the agency with a 100% increase in 2015, 50% in 2016 and 25% in 2017.
• Clients Managed: Pepsi, Redbull, GSK, Unilever, Shell, HBL, Colgate Palmolive, Swarovski, McDonalds, KFC and many more.
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