Digital Marketing Head
Urban Galleria
Total years of experience :12 years, 3 Months
● Increasing the site traffic of the company by more than 100% for 9 consecutive months through various SEM, SEO, SMM and Content Marketing techniques.
● Achieving an overall conversion of more than 10% from visitors to leads and leads to customers.
● Handling Customer support and business development side of the business to retain and acquire new customers.
● Coordinating with Design & Development teams to test new campaigns
● Measuring Performances & Providing Feedback
● Managing Freelance Team (Includes: Content Writer, SEO Executive, Social Media Executive)
Digital Activities:
● Digital Marketing Research
● Devising Strategies for Social Media & Search Engine Marketing
● Lead Generation & Monitoring (Through Facebook Paid Advertising)
● Coordination with Development Team
● Participation in Designing new website layouts
● Evaluating SEO & Content Strategies
● Measuring Performances & Providing Feedback
● Research & Development
● Paid Social Media Advertisement
● Organic Social Media Marketing
Outoor Marketing Activities for first three months:
● Meeting with around 20 property investors and property dealers in DHA Market & Bahria Towns Market.
● Updates on property Investments
● Handling the sales and purchase of land for company and for customers
● Supervising MLM Team
Website Revamp:
● Coordination with design department to suggest and recommend the deigns.
● Proofreading of all website’s content & Suggestions to the writer.
● Adding Proper Call to Actions (CTAs)
● Writing Autoresponder Emails
Digital Marketing Activities:
● Devising Strategies
● Email Marketing (Salesforce & Microsoft Word Mail Merge)
● Google Adwords, Google Analytics, Google Webmaster Tools
● Participation in Designing New website layouts
● Evaluating SEO & Content Strategies
● Measuring Performances & Providing Feedback
● Research & Development
● Recruiting & Selecting SEO Resources
● On-Page SEO & Off Page SEO
Business Development Activities:
● Generating Leads through Freelance Portals (Upwork, Freelancer, Fiverr, PPH etc.)
● Created a Process & Plan Document to outreach to our potential Leads.
● Outreaching the leads through Phone, Emails, Linkedin and other Social Channels
● Increasing the web traffic by 200% using various SEO, SEM, SMM and Email Marketing techniques.
● Achieving a conversion of 10% on Google AdWords generating leads in software development niche for the company.
● Generating Leads via Email Marketing Campaigns using Marketo and Pardot.
● Using Email Marketing to create a pipeline of cold leads against gated content (Whitepapers, eBooks).
● Managing and Training a Team of 5 people in WordPress, SEO, Automation and Paid Marketing platforms.
I have handled 4 dept. in SIMPEX. Following are the details:
● Increasing the web traffic by 100% for every month for 6 months various SEO techniques and content marketing only.
● Ranking the major keywords of the company on the first page in 4 months using SEO.
● Building a subscription base of 10, 000 subscribers organically in 6 months.
Administration Officer
Responsible for:
● The day-to-day activities of the office; develops policies, procedures.
● Performs research and analysis on specific issues, as required, and independently prepares non-routine letters and/or reports.
● Organizes and facilitates meetings, conferences, and other special events.
● Assists in the coordination, supervision, and completion of special projects, as appropriate.
● Performs miscellaneous job-related duties as assigned.
● All the data of the Employees (New & Old)
● Post ads on Social Media websites & Rozee.pk
● And Collect the Resume and calling for the Interview
Accounts Officer
Responsible for:
● The Petty Cash Expenses
● Payments of Bills
● Preparing payroll reports and statements.
● All meetings with the Bankers
● Maintaining all the Data
● Keeping check on all kind of inventory
● Generate month-end report for External Audit Firm
Data Entry Officer - Supervisor
Responsible for:
● Download all the Leads, follow ups and Closing Calls from my.vocalocity.com (vonage.com)
● Put all the calls to every Recourse’s folder. (56 Recourses) - Performed that on Daily Basis - Independently
● Give training to my Juniors (Vonage Downloading)
● The Canadian Project (Real Estate)
Responsibilities:
• Search Engine Optimization
• Directories Submissions
• The social Bookmarking
• Link Building
• Blog Publishing and sharing on different social bookmarking platforms
• Search Engine Optimization
• Directories Submission in Relevant categories
• Ebay Adds on Dreamweaver
• Adobe Photoshop for editing the Photos of products.
Major Subjects: Marketing Research, Supply Chain Management, Brand Management, Project Management, S
B.Com (Hons.) The University Of Lahore (city campus) Key Subjects: Principles of Marketing, Business
Govt. College Township Lahore Board of intermediate and secondary education, Lahore