Director and Chief Marketing Officer
Black Loup Digital (Private) Limited
Total years of experience :11 years, 2 Months
Top ranked performance marketing agency in Pakistan working with media, property, healthcare and Ecommerce
companies on marketing funnels, omnichannel campaigns and content creation.
Director and Chief Marketing Officer
• Worked on launching Aik News - largest omni-channel digital launch in Pakistan with 140M+ views.
• On a mission to help VC-backed startups globally to generate 2X ROI in half the cost through performance
marketing, rebranding and retargeting.
• Spearheaded brand development of 5 brands from ground-up including market-research, growth and operations
• Recruited and led Product, Marketing and Content team comprising of 17 in-house members & 20+ contractors
• Setup & configured email automation, sales funnel, KPI tracking dashboards, sprint tracking system (& 30+ tools)
• Prepared enterprise proposals, coordinated participation in IT tenders and onboarded leading banks in Pakistan
• Helped grow company sales by 400%, generating $1M+ in annual revenue with paid (Google Ads)/organic marketing
• Acted as Country Manager Pakistan & helped in building Operations, DevOps and Design team
• Managed and matured Affiliate Program, Reseller Partner program and International Sales program
• Conducted content marketing, outreach and extensive on-page SEO to help rank Shinjiru #1 on Offshore Hosting
Gold Medalist
Deans Honor List (2011)
