Digital Marketing Manager
Carlease Rent a Car
Total years of experience :12 years, 4 Months
• Develop paid, organic and social content distribution strategies that deliver measurable results, including onsite and offsite (social platforms) audience growth and development, engagement, and social following
• Own and optimize the leads/sales funnel bringing a user from Awareness -> Interest -> Purchase
• Creating marketing calendars. Organizing content buckets. Rolling out new campaigns.
• Full Google Adwords account management. Setting up new campaigns, adding new ad groups, ads, keywords. Creating GA reports and dashboards based upon campaign and company marketing objectives.
• Management of other Google platforms such as Google Analytics, Search Console, My Business, Google Tag Manager.
• Execute strategies in Facebook Business Manager to grow ad reach, engagement, relevance and views. Testing new audiences, ad-sets settings and ad creatives.
• Defining & setting up custom events/conversions, pixel management. Making sure that pixels are firing on required pages. Creating custom pixel based audiences.
• Website & digital assets management. Liaising with web development teams.
• Content marketing strategy, managing content teams, copy & SEO optimization
• Implementing SEO, SEM strategies, link building. Partnering with authority websites for content exchange. Managing meta tags (Searchmetrics, Yoast, MOZ, Allinoneseo)
• Provide content performance reports and identify actionable insights for digital content editorial strategy across all platforms
• Wireframing new tools and setting up campaign landing pages.
• Website speed testing (MVT, A/B), troubleshooting and providing suggestions on UI/UX improvements to improve conversion rates.
• Community management, FB-Messenger, Twitter, Instagram and Linkedin
• Marketing data analysis advanced reporting on the weekly and monthly basis. ROI analysis, and providing recommendations to improve marketing efforts across all channels.
• Vendors, agencies and marketing partners management
• Defining KPI's for company's success in lead acquisitions, e-commerce & online channels in UAE, MENA & worldwide.
• Supervised E-commerce lifecycle at the company. Digital product creation, collateral development
• Wireframes & web page mockups, pricing, liaising with the creative department for content and product photos/videos.
• Listing/developing product and landing pages on to the website. Stock and inventory management on Magento, reporting orders, keeping the orders/inquiries in sync with SAP Business One.
• Defining paid bidding strategies and workflows around CAC, CPC, CPM of Facebook Ads, Google Ads (Search, Display, Remarketing), Online Directories, Yellow Pages, and Affiliates.
• A/B testing for best UX, maximum lead acquisition & to boost e-commerce sales.
• Improving conversion rates, onsite retention, and overall web performance, Conversion funnel & Cart abandonment monitoring.
• Wireframed, Launched & Managed company websites
• Social media management Facebook, Twitter, Youtube, Instagram, Pinterest, Snapchat etc.
• SEO, SEM strategy, and implementation via, MOZ, Allinoneseo, Google Webmaster Tools
• Sitemaps, Google Keyword Tools, Alexa, Similar web, Google Dev Tools, Onsite linking, Backlinks
• Hosting Management, FTP, WPEngine, Nexcess, SQL Databases, DNS updates
• .htaccess and 301 and 302 redirects & website indexing management
• Google Adwords (Search, Display, Remarketing), Facebook PPC (CPC Ads, Impression Ads & Video Ads)
• Creating awareness through innovative marketing campaigns to promote the STYRO brand.
• Planning, & executing Email Marketing campaigns via MailChimp, Mandrill, and SAP.
• Marketing Automation implementation based on customer behaviour, opt-in emails, triggering action based emails & displaying pop-ups on the website.
• Creating monthly reports for website traffic, online sales & suggestions for improvement.
• Competitor Analysis, Monitoring social media campaigns to ahead to stay in the lead.
• E-commerce web development in Squarespace & Wordpress.
• Creation and management of 100s of product listings on eBay and Amazon company accounts.
• Creating email marketing templates and designs and inbox testing for desktop, mobile, and tablets.
• On and Off-page SEO, link building, SERP optimization.
• Managing outsourcing e-commerce and design projects via upwork.com, fiverr.com and
freelancer.com.
• Listing & content optimisations on the website, eBay, and Amazon.
• Inventory, stock management and keeping warehouse and online stock in sync.
• Optimizing and creating crisp media product photos and editing using Photoshop & Lightroom.
• Promoting & posting products on social media channels.
• Creating special offers based on seasonal events, via flyers & coupon codes.
• Working with outsourcing IT/development companies for complex web development projects.
BS in Computer Science and Information Technology
