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Faheema Mohamed Ali Abbas Al Balooshi, Manager - Financial Planning & Controlling

Faheema Mohamed Ali Abbas Al Balooshi

Manager - Financial Planning & Controlling·Etihad Airways

United Arab Emirates

Bachelor's degree,

Work experience

Total years of experience: 12 years, 4 months

Manager - Financial Planning & Controlling

October 2010 - May 2013

Etihad Airways

United Arab Emirates

October 2010 - May 2013

❖ Oct ' 2010 - Up to now Etihad Airways
Appointed as Manager - Financial Planning & Controlling

Job Description:
1. Financial planning
❖ Formulate and help define strategies of the division. Translate the strategies into financial goals. Develop financial business plan based on complex financial models while ensuring that ownership rests with the business
❖ Establish business unit's KPI's based on financial strategy and financial targets. Report and analyze variances of actual with the targets set as part of long-term business plans (3 years and 5 years business plan)
❖ Analyze potential projects (operating and capital) and ensure prioritization based on standard decision-making criteria (financial and non-financial) which are directly linked to Etihad's strategy
❖ Use scenario planning and 'what if' simulation tools to evaluate strategic intents and market outcomes based on benchmarking exercises

2. Budgeting
❖ Analyze the business plan of the division to understand business goals and KPI's. Set budget targets based on business plan
❖ Plan out budget timelines for division. Identify weaknesses in previous year budget and target cost items, which are critical to the business. Meet with all key stakeholders (EVP and VPs of departments) to ensure that adequate planning is done prior to commencement of the budget cycle
❖ Coordinate the manpower and financial resources for the forthcoming year in line with the business plan
❖ Facilitate the business to prepare budgets as a combination of top-down targets for key drivers and bottom-up input
❖ Review the budget submissions alongside the EVP's to ensure that the high level KPI's and targets are met through budget submissions
❖ Provide timely, meaningful and accurate reporting of budgets vs. previous year's performance, and conduct a thorough review of the budget submissions

3. Performance target setting
❖ Review of current KPI performance and set future targets in line with corporate goals
❖ Regular monitoring and feedback on performance throughout the year, culminating with a formal assessment at year-end along with Financial Review
❖ Drive the balanced Scorecards initiative in the division by setting targets, and monitoring performance against targets


4. Performance reporting
❖ Ensure (in liaison with Financial Reporting) that accounting policies and Chart of Accounts Structure is standard, clearly defined, documented, communicated and executed across the organization
❖ establish consistency in financial processes, procedures and systems and actively manage financial risks within the division (Forex, Interest rates, Counterparty and fuel risk)
❖ Visibility, monitoring, control and accountability of capital and expense spending is ensured by a standardized project accounting process integrating commitments, budget control and standardized project reporting across the organization
❖ Standardized reports reflecting company strategic goals and KPIs are developed and rolled out to the business
❖ Required non-financial supplementary information for internal reporting, i.e. volume data or other divisional drivers are handled as part of an integrated management reporting process

5. Analysis
❖ Advise the business on Financial Restructuring, Mergers and Acquisitions, Project Evaluations and other Investment decisions by developing Financial Models
❖ Standard analysis requirements are updated in line with corporate strategy and KPI's
❖ Corporate procedures and policies are clearly defined and in use for investment appraisal, with appropriate templates in place to enable evaluation, review and sign-off on investment decisions
❖ Development of clearly defined business models, drivers and performance metrics which link operational and financial performance
❖ Market and industry insight and analysis are used alongside company reports when performing analysis

6. Intervention
❖ Implement an up-to-date and comprehensive compliance strategy and support by operational-level policies and procedures, which ensures that compliance with current corporate governance is achieved
❖ Formally review compliance strategy, policy and procedures in the light of performance and changes to regulations, and repot the review findings to senior management, including recommendations for change
❖ Document and implement processes for decision making, establish and monitor strategic goals
❖ Make sure all information used in evaluating new initiatives are accurate, timely, understandable, sufficient and robust enough to make decisions and take corrective actions

7. Cost management
❖ Formal and regular cause-and-effect analysis is undertaken for actual cost compared to standard cost on a process, product and customer level, with continuous benchmarking with competitors (within and outside the industry)
❖ Implement and drive various cost management and reduction initiatives

8. Forecasting
❖ An on-going rolling forecast process (12 months) is conducted monthly at the business unit level and consolidated at Corporate
❖ Ensure clear policies and procedures are in place for forecasting; these detail time horizons, forecast level of detail, materiality levels, forecasting calendar, and review and sign-off procedures.
❖ Ensure a Current Estimate is prepared and reviewed with the Divisional EVPs and ensure a consolidated view of Current Estimate is prepared for CEO and Board review
❖ Advanced scenario and 'what-if' analyses are used to analyze and challenge forecast assumptions.

Company industry:
Airlines
Job role:
Accounting and Auditing

Scondment in UK as a Finance/Commercial Manager of Outstation

January 2012 - December 2012

Etihad Airways, UK Station

January 2012 - December 2012

❖ Jan '2012 - Dec '2012 Etihad Airways, UK Station
Scondment in UK as a Finance/Commercial Manager of Outstation

• To maximize revenue and profit generation in UK via all distribution channels, through the most effective and innovative sales and marketing campaigns, within agreed timescales and budgets, through dynamic and effective leadership.
• To ensure Etihad Airways is positioned as a professional, high quality and unique airline with the highest levels of customer service to our guests, meeting all legal, Governmental and other requirements and regulations.

Areas covered Finance, Global Sales, Leisure Sales, Corporate Sales, Marketing, Direct Sales, Cargo, Airport, Security, Engineering, Lounge, etc.

Job role:
Other

January 2012 - December 2012

Etihad Airways Town office & Heathrow Airport

United Kingdom

January 2012 - December 2012

• 2012 - London, UK
Etihad Airways Town office & Heathrow Airport
Academic Award Received
• Received numerous accreditations and testimonials, which may be furnished upon request

Job role:
Other

Senior Trade Manager in NBD Securities

May 2005 - August 2010

National Bank of Dubai

United Arab Emirates

May 2005 - August 2010

❖ May ' 2005 - Aug ' 2010 National Bank of Dubai
Appointed as a Senior Trade Manager in NBD Securities

Job Description:
1. Financial planning, controlling, and agreements
❖ Prepare financial reports, budgets, cost reports and financial forecasts on a regular basis and work with staff in the accounts department in determining the level of profitability of the company within a specified time.
❖ Oversee and mentor the accounting staff and financial analysts for purposes of insuring that their accounting and analysis duties are done well and accurate.
❖ Insure that every expense is properly documented, books of accounts are compiled every end of month/fiscal year, and that there is a fiscal responsibility within the firm's operations.
❖ Insure that the decision makers in the firm understand the financial implications of the missions they set for their company in a specified period and correspond with the management regarding any financial decisions that are made.
❖ Held accountable for any financial decisions made in the firm because we are the ultimate authorizing entity.
❖ Approves finances to be used in specific projects by the firm based on estimates made by the accounting department.

2. Finance business analyst
❖ Work as a part of a team with IT on projects to replace existing system (update) with new ones. It requires producing business reports looking at the implementation of the system, analyzing data and reporting requirements of various financial sections that affects finance reporting and understand how this system would interface with other systems
❖ Prepare detailed analytical reports that provide support and analysis to strategic and operational business decisions including competitor activity and market trends. Forming financial and non-financial outcomes of alternative scenarios' and advice business accordingly

3. Worked as a project/development manager
❖ Prepare considerable, commercial, and strategic projects with strong analysis for enhancing business along with presentations to management. Prepare financial control of all the costs and budgets for the internal projects with financial analysis as well as forecasting for future. Develop inclusive coverage models for market opportunities beside with a market research of our competitors to attract investors.
❖ Establish new branches for the department in other emirates as a part geographical strategic plans

4. Manage banks/VIP portfolios (in Billions)
❖ Being first point of contacts for those clients, maintain positive relationships with internal stakeholders, manage the day to day activities of a portfolio, excellent communication skills used, daily management of market threats and opportunities, financial reporting and managing client funds, review credit limits, maximize collections through holds and minimize the risk of loss, work closely with debt recovery team, look after the profit & loss reports and contribute to the business plan for to maximize revenues for their businesses.

5. Handle legal cases
❖ Worked closely with Legal & arbitration market authority in Dubai Financial Market
❖ Along with Emirates Securities and Commodities Authority in Abu Dhabi & Dubai Court for final judgments

Company industry:
Banking
Job role:
Other

January 2005 - December 2005

Dubai Financial Market, UAE

January 2005 - December 2005

2005 DFM Trading License Dubai Financial Market, UAE

Company industry:
Financial Services
Job role:
Other

January 2005 - December 2005

Abu Dhabi Financial Market

January 2005 - December 2005

2005 Abu Dhabi Trading License Abu Dhabi Financial Market, UAE

Job role:
Other

Assistant Manager in Treasury Investment & Settlements Dept

October 2001 - April 2005

National Bank of Dubai

United Arab Emirates

October 2001 - April 2005

❖ October '2001 - April '2005 National Bank of Dubai
Appointed as an Assistant Manager in Treasury Investment & Settlements Dept.
NBD - London Branch on training, Treasury & related Products

Job Description: 1. Work in an investment administrative environment by dealing with committed credit lines including bonds, derivatives, foreign exchange, money market, asset management, equities, guarantees, currencies & commodities.
2. Day to day running of the treasury functions, management of daily cash movements/balances, forex and interest rate hedging, cash flow forecasting and weekly/monthly actual budget cash reporting,
3. Settlement and clearing, funding dealers on pre-matching and settlement issues, supervise reporting of trades to various custodians, reporting trades to various managers, reconciliation between custodian and spreadsheets, reconciling cash and security positions between internal accounts and custodian banks, cash management for managed accounts, resolving booking errors, receiving book executions from dealers, calculating and providing allocations for dealers.
4. Defining, maintaining and managing financial data & ensuring the adherence to department procedures and deadlines

Other Certificates

Company industry:
Banking
Job role:
Other

January 2004 - December 2004

Arab League

January 2004 - December 2004

2004 - Arab League
Participated in the Councilor committee for Arab Community Development in the Arab League

* Prepared budgeting for establishing health educational center in the GCC and Arab countries, to provide free curative medicines and work for improvement of youngsters in general in various GCC and Arab countries

➢ International Business Trainings
Understand how successful British financial institutions manage global business

Company industry:
Other Business Support Services
Job role:
Other

January 2003 - December 2003

Swiss National Bank

France

January 2003 - December 2003

• 2003 - Zurich, Switzerland
Places of Training

1. Swiss National Bank
2. Credit Suisse Private Bank
3. Swiss Reinsurance
4. Institute of Minerva

Company industry:
Banking
Job role:
Other

January 2003 - December 2003

Arab World Conference

United Kingdom

January 2003 - December 2003

• 2003 - London, UK
Attended the annual "Women in Business in the Arab World Conference"
This is the acclaimed business networking conference for Arab and UK business women that takes place annually in London. These conferences cover core topics those are relevant to the short term and long-term profitability and development of business owned or managed by executives. Were it assist women in developing their entrepreneurship and leadership expertise and to exchange knowledge and values with great leaders in the business world, gained new knowledge about entrepreneurship, globalization, marketing, and strategic planning

Places of Training
1. The Royal Dutch/Shell Group of Companies
2. Mansion House of London
3. London School of Economics
4. Trade Partners UK
5. House of Commons

Job role:
Other

January 2001 - December 2001

Lloyds TSB Worldwide Services

United Kingdom

January 2001 - December 2001

• 2001 - London, UK
Places of Training

1. Lloyds TSB Worldwide Services - Head Office
2. Barclays Capital at Canary Wharf- Head Office
3. HSBC's Headquarters, Baker Street Branch and Dealing Room - Treasury Department
4. National Bank of Dubai -Knightsbridge London Branch
5. Bank of England
6. London Stock Exchange - Financial Market
7. London School of Economics
8. Fidelity Investment

Job role:
Other

Education

Higher Colleges of Technology, Dubai Women's College

January 2003

January 2003

Bachelor's degree,

• 2001 - 2003 Higher Colleges of Technology, Dubai Women's College Bachelor of Applied Sciences, Business administration

Higher Colleges of Technology

January 2001

January 2001

Bachelor's degree, Financial Services and Banking

• 1995 - 2001 Higher Colleges of Technology Higher Diploma in Financial Services and Banking Program

Skills

Managerial Experience
Expert
Managerial Experience
Expert
Operating Budgets
Expert
Operating Budgets
Expert
Leadership
Expert
Leadership
Expert
Financial Forecasting
Expert
Financial Forecasting
Expert
Project Management
Expert
Project Management
Expert
ACCOUNTING
ACCOUNTING
BUDGETS
BUDGETS
COMMODITIES
COMMODITIES
CREDIT
CREDIT
FINANCE
FINANCE
FINANCIAL PLANNING
FINANCIAL PLANNING
FINANCIAL REPORTING
FINANCIAL REPORTING
FORECASTING
Expert
FORECASTING
Expert
OF ACCOUNTS
OF ACCOUNTS
TRAINING
TRAINING
Managerial Experience
Expert
Managerial Experience
Expert
Operating Budgets
Expert
Operating Budgets
Expert
Leadership
Expert
Leadership
Expert
Financial Forecasting
Expert
Financial Forecasting
Expert
Project Management
Expert
Project Management
Expert

Languages

Dutch
Beginner