Digital Marketing Specialist
ABC Group (Qatar)
Total des années d'expérience :11 years, 8 Mois
Main duties
• Conceptualize, plan and execute digital marketing campaigns across various channels such as social media, email, search engines, and websites.
• Accomplish campaign objectives, target audience segmentation, messaging, and content creation to achieve desired marketing goals.
• Create engaging and informative content is essential to attract and retain audience attention.
• Research industry trends, keywords, and audience preferences to produce high-quality content that resonate with target audiences, drive website traffic, and enhance brand authority.
• Collaborate with other marketing professionals, including designers, SEO specialists, and videographer to insure digital marketing success. Align strategies, share insights, and coordinate efforts to ensure cohesive and integrated marketing campaigns that deliver consistent messaging and branding across channels.
• Analyzing campaign performance metrics and KPIs to evaluate the effectiveness of digital marketing efforts using analytics tools to track metrics
such as website traffic, conversion rates, engagement metrics, and ROI, enabling data-driven decision-making and continuous optimization of marketing strategies.
• Manage social media platforms such as Facebook, Instagram, Tiktok, X .. to execute marketing campaigns by creating engaging content, running paid advertising campaigns, and implementing social media strategies to attract followers, drive engagement, and generate leads or sales.
• Managing paid search advertising campaigns, including Google Ads. Conduct keyword research, create ad, optimize bidding strategies, and monitor campaign performance.
• Promote the business and brand awareness by generating genuine traffic both offline and online channels such us email marketing, exhibitions and loyalty programs.
• Working with other department heads and staff to discuss plans and marketing strategies
• Select and collaborate with top influencers to expand reach to a larger audience.
• Planning digital marketing campaigns, including web, Email, social media and display advertising.
• Track the incoming leads so campaigns can be adjusted accordingly to help ensure company growth.
• Launching optimized online advertisement to increase company and brand awareness.
• Maintaining social media presence across all digital channels.
• Measuring and reporting the performance of all digital marketing campaigns against goals.
• Conduct market research and analysis to identify digital marketing opportunities and trends.
Main duties
• Planning digital marketing campaigns, including web, Email, social media and display advertising.
• Track the incoming leads so campaigns can be adjusted accordingly to help ensure company growth.
• Launching optimized online advertisement to increase company and brand awareness.
• Maintaining social media presence across all digital channels.
• Measuring and reporting the performance of all digital marketing campaigns against goals.
• Conduct market research and analysis to identify digital marketing opportunities and trends.
• Plan, build, and implement digital marketing campaigns across multiple channels and platforms.
• Manage all digital channels and communicate with customers through it.
• Collaborate with designers to improve user experience.
• Prepare and manage a digital marketing budget.
• Improve brand awareness by launching optimized online adverts through Google Ads, Meta business suite, Google Analytics…
• Plan and monitor the ongoing company presence on social media.
• Providing creative ideas for content marketing.
• Plan, build, and implement digital marketing campaigns across multiple channels and platforms.
• Manage digital channels and communicate with customers through it.
• Collaborate with designers to improve user experience.
• Prepare and manage a digital marketing budget.
• Improve brand awareness by launching optimized online adverts through Google Ads, Meta business suite, Google Analytics…
• Plan and monitor the ongoing company presence on social media.
• Providing creative ideas for content marketing.