Faisal Bin Edan

• Mining and Metals from end to end - source, upstream, downstream, supply chain till final product off-takes with all strategic, implementation, processes, project management, procurement, contracting, investment Partnerships, stakeholder management and executions
• Accomplishing 4 Mega JV's within 4 months’ worth of above 45 Billion SAR
• Participated in team-building activities to enhance working relationships.
• Resolved problems, improved operations and provided exceptional service.
• Collaborated with team members to achieve target results.
• Exceeded goals through effective task prioritization and great work ethic.
• Drove operational improvements which resulted in savings and improved profit
margins.
• Used critical thinking to break down problems, evaluate solutions and make
decisions.

Fertilizer Industry from Mining to Fertilizers different Products

- Strategic Planning
- Performance Management
- Business Planning
- Production Planning
- Supply Chain
- Risk Management
- Contracting
- Stake Holders Management
- Business Economics
- Business Development
- Business Continuety Plan
- Transformation Project Lead for Production Planning and Manufacturing

Primarily concerned with ensuring the integrated commercial success of the organization. A combination of strong technical solution selling skills with strong marketing and business development skills.
Ownership of the customer and the customer interface with the company’s product and service offering,
making sure that all functions of the organization are aligned to meet its strategic commercial
objectives. Lead sales and marketing teams in drafting, implementing and evaluating cross-functional
decisions that will enable the company to achieve its long-term objectives. Align the commercial
department’s values while inspiring confidence and generating excitement, enthusiasm and
commitment towards the mission.
o Handle special assignments, do in-depth analysis, follow up on various files and work closely
in concert with all members of the Senior Management Team.
o Responsible for the implementation and achievement of Business Area’s mission, goals and
financial objectives. Develop long-term plans and budgets for the department and its
activities, monitor progress, assure adherence and evaluate performance. Ensure systems
and procedures necessary to the smooth operation of the department.
o Maintain a climate that attracts, retains and motivates top quality personnel. Recruit, train,
appraise, supervise, support, develop, promote and guide qualified personnel.
o Develop strategic direction and plans for the company with regard to all commercial
functions including sales, marketing, business development and customer support/customer
experience.
o Manage sales operations organization, field sales organization, and manufacturer’s agents,
distributors and value-added-resellers to ensure sales targets are met or exceeded.
o Develop annual marketing plans per region and per market verticals.
o Manage sales pipeline to ensure accurate and adequate lead inflow to reach targeted sales
objectives.
o Develop and maintain initiatives in order to achieve up to date competitive analysis portfolio.
o Interact with the sales operations teams to ensure a smooth flow through process in the
CRM system from the outset to the closing stage.
o Develop annual and long term budgets for revenues as well as expenses.
o Develop and monitor quality metrics to ensure outstanding service and customer support.
o Cultivate a culture of focused hard work and openness.
o Establish and monitor progress against key performance indicators.
o Identify and develop new market opportunities for the company’s product portfolio.
o Develop and drive the pricing strategy of the organization.
o Develop and administer incentive plans which entice individuals as well as teams to perform
successfully against the objectives while respecting the budget.
o Elaborate a rolling three (3) year product roadmap in conjunction with the NPI (New Product
Introduction) committee and lead its implementation.

All Marketing & Research activities for sales, customers, supply chain, products, Marketing plan PTO's & OTC's. Aiming improve marginal profits with premiums, added value products, monitoring costs & all necessary analysis. Quality, products development, quality assurance & pre qualifications. Strategic planing with all its aspects . PR with all its activities, marketing Advertizing, campaigns, corporate communications and branding . Production Planning for finished products & needed raw material for plants & warehouses. Contracts responsible, monitoring & controlling for several services All kind of activities with government Business development Leads & penetrating new markets

All Marketing & Research activities for sales, customers, supply chain, products, Marketing plan PTO's & OTC's.

Aiming improve marginal profits with premiums, added value products, monitoring costs & all necessary analysis.

Quality, products development, quality assurance & pre qualifications.

Strategic planning with all its aspects .

PR with all its activities, marketing Advertising, campaigns, corporate communications and branding .

Production Planning for finished products & needed raw material for plants & warehouses.

Contracts responsible, monitoring & controlling for several services

All kind of activities with government

Business development

Leads & penetrating new markets

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HR & IT Executive Director job role as acting beside the original job as Executive Director of Marketing & Strategic Planning

o Handling all Sales activities for all Polymers in Saudi Arabia
o Promoting business in KSA with more than 40 sales
o Creating short & long strategies for new & improved products in KSA &Taking care of all customers activities & needs & Business Intelligence for KSA market
o Coaching & improving sales capabilities & best practice in getting the best for the company & customers and guide direct reports to drive organization plans for achieving sales goals
o Hire, train, set goals and monitor performance of sales representatives and direct reports
o Inform on competitive services, promotional matter, sales technique, pricing and marketing policies.
o Analyze account profitability and determine sales technique, advertising and market penetration with sales representatives.
o Develop, present and sell value proposition
o Build strong loyal relationships with Key customers
o Define and implement regional sales plans, reports and price quotations and support contract negotiations
o Manage significant opportunity pipeline to guarantee success and regional growth
o Strategize sales plans for short and long term objectives
o Inform on regional competitive activities and overall market place on time
o Seeking out major clients and forming working relationships with the premier buyers in your industry.
o Overseeing and managing a large team of Sales spanning a wide geographical area
o Identifying valuable emerging markets
o Accurately forecasting future sales and forming sales plans to adapt to constant shifts in the marketplace
o Serving as a business representative at major industry events, conferences, tradeshows, and expositions
o Maximizing company profit
o Foreseeing and avoiding stagnation in the marketplace
o Forming sales strategies to keep your company competitive and innovative

Other Activities:
o Leading several projects and consignments regarding sales outlets, logistic and Anti-Dumping cases

o Handling all Sales, Marketing & Production issues of 3PM products - PVC, PET, PS & Melamine- in Europe
o Promoting business in Europe with more than 30 stuff(sales, Product specialties, Supply Chain, Technical Marketers) from all European nationalities
o Creating short & long strategies for new & improved products
o Optimizing plants profits by controlling all of the plant chain costs & profits
o Improving & adding premiums to products prices by selecting add value segments to improve netbacks
o Getting in touch & making deals & business with converters & brand names
o Business lead, PTO’s and converting them to OTC’s
o Develop goals and objectives that tend to growth and prosperity
o Design and implement business plans and strategies to promote the attainment of goals
o Ensure that company has the adequate and suitable resources to complete its activities (e.g. people, material, equipment etc.)
o Organize and coordinate operations in ways that ensure maximum productivity
o Supervise the work of employees and provide feedback and counsel to improve efficiency and effectiveness
o Maintain relationships with partners/vendors/suppliers/customers
o Gather, analyze and interpret external and internal data and write reports
o Assess overall BU performance against objectives
o Represent the company in events, conferences etc.
o Ensure adherence to legal rules and guidelines

o Participate in SABIC strategy projects team till 2020 (Chemical, Intermediates & Polymers Products)
o Business Intelligence; improve tools of Info collection, Analysis & strategic decision making
o World economy, Supply/Demand, competition, Business attractiveness, evaluations, estimations, concluding scenario’s…etc
o Setting targets, actions & KPI’s
o Building several scenarios for the future of the company

o Preparing business plan for PP global
o Preparing Global Marketing Strategies
o Taking care of all marketing issues & segments starting of production & ending with customer
o Investigating for new products & applications
o Developing new markets worldwide
o Setting product global prices
o Distributing Global Market Shares & Allocations
o Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of PP products
o Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.

o Sales executive for different regions as; Africa, Middle East, INS, South America & coordinating with GCC & ASIA offices Covering Egypt, Libya, Algeria, Tunis, Morocco, Sudan, East Africa, Kenya, Tanzania, Uganda, Congo, Ethiopia, Eritrea, Somali, Central Africa, South Africa, Zambia, Zimbabwe, West Africa, Nigeria, Cameroon, Ghana, Ivory coast, Senegal, Djibouti, Malawi, Jordan, Syria, Lebanon, Turkey, Iran, Cyprus, Yemen, Bangladesh, Srilanka, India & Pakistan
o Deal with Representatives, Distributors & Direct sales channels
o An effective influent in maximizing margin profits & market shares by over 300% volume wise over 30% increase of margins & netbacks at countries that been lifted to be at the top 2nd and 3rd ranking of best revenues to Polymers BU
o Assisting, supporting & coordinating the opening of new offices as Turkey & Egypt
o Creating an Automatic system - Excel - to calculate the rolling forecast for sales, allocation, O&P formats & logistic forecast PE markets (MENA)
o Logistic & quality comities; ways of improving & elimination problems & defects

Other Activities:
o Led a project of “New National Pricing Mechanism on Plastics” to Local market as SABIC representative - under direct supervision of CEO and EVP PO with a study on polymers products which includes improving services, pricing mechanisms, rebate systems & future strategies of Domestic market with association of “National committee of Saudi Petrochemical Industry” with direct Integration of SAGIA, Royal Commission for Jubail and Yanbu, Ministry of Petroleum and Minerals, Saudi Aramco, Chamber of Commerce & Selected businessmen active in downstream petrochemicals (over one year)

Team member with SAP system installation in SABIC replacing BAAN system from all its subsidiaries in Process designing, data management, blue prints, system approval, execution, transferring knowledge to colleagues from origin departments & being a power user for them as the first line of support & link to main SAP if there are issues complicated to be solved.

Supporting polymer customers in running the resin by their machines & solving any technical problem they have.

In addition, complete the cycle of complains from the plant ( source ) & finalizing all recovery actions needed in preventing future problems & ending with customer compensation - if it's occurs- with the sales.

Giving customers advices & ways in improving final products specs by improving process or products specs.

Member of several QMC's for several plants to improve plant production, quality, imitation of new products in plant & to customers .

Marketing our products technically with the sales.

Within the team of LDPE production initiation team