Faissal El Sardar, Associate category manager

Faissal El Sardar

Associate category manager

Napco

Location
Saudi Arabia
Education
Bachelor's degree, Business Administration
Experience
10 years, 11 Months

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Work Experience

Total years of experience :10 years, 11 Months

Associate category manager at Napco
  • Saudi Arabia - Jeddah
  • My current job since July 2019
Key Account Specialist at Nestlé S.A.
  • Saudi Arabia - Khobar
  • My current job since January 2016

Tasks:
-Achieving monthly targets and growth
-Budget management and spending
-Developing good customer relations.
- Availability of SKUs(minimizing the level of OOS).
-Ensure listing of new SKU's.
-Acquiring contractual shelf share and capturing opportunities which increase visibility.
- Implementation of the POG .
- Execution of monthly initiatives.
-Negotiating and signing the yearly contract.
-Negotiating and making National deals.
-KBD implementation.
-Pricing strategy execution .
-Monitor competitor activity and countering such events.
-Planning leaflet featuring and in store promotions.
-Leaflet tracking
-Analyzing monthly customer outcomes
- Lead and guide merchandisers in making sure there is continuous Availability, implementing the POG, and arranging off shelf displays.
- Liquidating excess stock with an appropriate method.
-Settling payments with the customer
- Using the SAP and CRM systems
-Settling Claims(KBD, featuring, and display)
-Sales analysis

Sales Section Manager at IATCO
  • Saudi Arabia - Dammam
  • September 2013 to December 2015

Handling modern trade account:
-FARM Superstores(57 outlets)

Handled key accounts :
-LuLu
-Carrefour
-Othaim

Brand Portfolio:
-P&G
(Ariel, Tide, Bonux, Downy, Fairy, Always, Pampers, Camay, Safeguard, Head & Shoulders, Pantene, Herbal Essences, Wella, Pert, Silvikrin)

-Clorox
-Quaker
-Arnotts
-Pringles

*Team leader (leading a team of 2 section managers)

Tasks:
-Achieving monthly targets and growth
-Budget management and spending
-Developing good customer relations.
- Availability of SKUs(minimizing the level of OOS).
-Ensure listing of new SKU's.
-Acquiring contractual shelf share and capturing opportunities which increase visibility.
- Implementation of the POG .
- Execution of monthly initiatives.
-Negotiating and signing the yearly contract.
-Negotiating and making National deals.
-KBD implementation.
-Pricing strategy execution .
-Monitor competitor activity and countering such events.
-Planning leaflet featuring and in store promotions.
-Leaflet tracking
-Analyzing monthly customer outcomes
- Lead and guide merchandisers in making sure there is continuous Availability, implementing the POG, and arranging off shelf displays.
- Liquidating excess stock with an appropriate method.
-Settling payments with the customer
- Using the SAP and CRM systems
-Settling Claims(KBD, featuring, and display)
-Sales analysis

Intern at Fransabank
  • Lebanon - Beirut
  • June 2012 to August 2012

Job rotation around the many areas in the bank.

Education

Bachelor's degree, Business Administration
  • at American University of Beirut
  • June 2013

American University of Beirut (AUB) Olayan School of Business - AACSB Accredited Bachelor in Business Administration - Business Information and Decision Systems (BIDS) Expected Graduation Date: June 2013

Specialties & Skills

Social Media Marketing
Information Systems Development
Social Media Marketing
Negotiation
Social networking
Planning
Teamwork
Communication

Languages

Arabic
Expert
English
Expert

Memberships

student council (King Saud International School), Student Representative Council Member (AUB), Treasurer of the Olayan Sulaiman School of Business (AUB), Orientation guide at AUB, Member of the Jordanian Cultural club (AUB), Member of the Hiking club (AUB), King Saud International School Basketball Team, King Saud International School Soccer Team
  • Member

Training and Certifications

Situational Leadership (Training)
Training Institute:
IATCO
Date Attended:
June 2015
Duration:
9 hours
Strategic Negotiations Skills (Training)
Training Institute:
IATCO
Date Attended:
April 2015
Duration:
18 hours
CRM (Training)
Training Institute:
IATCO
Date Attended:
October 2013
Duration:
27 hours
SAP (Training)
Training Institute:
IATCO
Date Attended:
October 2013
Duration:
18 hours
CBD 1 (Training)
Training Institute:
IATCO
Date Attended:
March 2015
Duration:
18 hours