Divisional Marketing & Trade Marketing Head
Almarai Company
Total years of experience :5 years, 3 Months
• Looking after the Marketing & Trade Marketing activities of Almarai poultry business unit exceeding SAR 2 billion annual revenue across G.C.C. region
• Managing two poultry brands and growing market share
• Developing strategic and annual plans for the category
• Crafting promotional strategy and plans to drive growth in retail
• Developing innovation pipeline for profitable growth
• Managing marketing budget on consumer and trade fronts
• Identifying & utilizing key consumer insights through research & innovation
• Ensuring execution of agreed plans with Sales according to BU strategy and budget
• Working on Joint business plans with key retailers and customers