Faisal Amanat Khan

Global Brand Marketing Manager في Reckitt Benckiser Arabia

• الإمارات العربية المتحدة - دبي
• أشغل هذه الوظيفة منذ يناير 2018

 Marketing Innovations lead for Fabric Care/Detergents brand Vanish
 Leading projects on Product Strategy & Global Innovation Pipeline development for Vanish Whites
Achievements
 Led development of 2019 EPD development for Vanish Whites, Innovation Pack approved by global CEO for launch globally.
 Proposed & implemented a cluster-wise approach to drive Vanish penetration across AMEA countries for implement & execution in 2019.

Category Marketing Manager في Reckitt Benckiser South Africa

• جنوب أفريقيا
• مايو 2016 إلى ديسمبر 2017

 Responsible for RB Home Care portfolio valued at ZAR 650 m including global brands Harpic, Finish, Airwick, Mortein & Vanish
 Managing a team of 2 Brand Managers and an Assistant Brand Manager
Achievements
 Significant turnaround in performance, portfolio grew +7.8%, coming from a decline of -9.6%.
 Launched Harpic White & Shine range, driving 34% growth for the brand and gaining +500 bps share in 6 months
 Delivered Finish growth 14% driven by PIP campaigns and strategic consumer upsizing strategy.
 Drove portfolio up-trading in Mortein (12%) and Air Wick (8%) delivering profitability and Market Share.

Senior Brand Manager - Dettol في Reckitt Benckiser

• جنوب أفريقيا
• مايو 2013 إلى أبريل 2016

 Responsible for Dettol Healthy Body portfolio valued at ZAR 570 m including Bar Soaps, Liquid hand wash, Wipes & Sanitizers
 Managing marketing budget of ZAR 100 m with an ABM as direct report
 Built germ superiority, relevance and accessibility to drive significant improvement of all brand KPIs - Equity, Penetration, Market Share & NR growth
Achievements
 COMPANY ACHIEVEMENT VALUE award, OUTSTANDING rating for the year 2015
 Brand performance completely turned around from decline to high double-digit growth, driving penetration, equity and market share.
 +830 bps gain in Dettol soap penetration and significant gains on key brand equity attributes
 Achieved portfolio NR growth of 19% led by Dettol Soaps @ 22% (2 years CAGR), highest growth in all developing markets.
 Strengthened Equity scores to become category leader in all key & target image and equity attributes
 Developed Dettol Mom campaign to bring back core Germ protection to the heart of Dettol.
 Led NPD development of Dettol Even Tone soap based on African consumer insights, starting from inception to launch (concept development, product formulation to 360 communication plot). Delivered 177% NR vs target, Even Tone is being launched across all Dettol soap geographies
 Revamped Dettol's Hand Hygiene program and secured Ministry of Education endorsement

SENIOR BRAND MANAGER – FABRIC CARE في RECKITT BENCKISER

• جنوب أفريقيا
• مايو 2012 إلى أبريل 2013

 Responsible for two brands Fabric Care Portfolio, valued at approx GBP 15.8 m, including Vanish & Jik
 Managing aggregate marketing budget of GBP 2.6 m

Achievements
 Led turnaround of Vanish coming from double digit decline (-14%) to double digit growth (+16%) in Net Revenue and in-market sales (Nielsen) by addressing key relevance issues through successful development and roll-out of ‘Making the Impossible Possible’ campaign.
Campaign was recognized as Regional Best Case for RUMEA (Russia, ME & Africa Region)
 Launched VanishSA facebook page to drive engagement via digital. Fan base crossed 20k with engagement rates reaching over 30% for some campaigns
 BEST MARKETEER AWARD for Q4’12
AWARD for Q4’13.

BRAND MANAGER – FINISH في RECKITT BENCKISER

• جنوب أفريقيا
• مايو 2011 إلى أبريل 2012

 Responsible for Auto Dishwash Detergent (ADWD) brand Finish, valued at GBP 5.3 m with a marketing budget of GBP 1.8 m
 Driving ADW category growth by driving penetration of auto dishwasher to create market for ADWD category

Achievements
 Led turnaround of Finish increasing growth from 3% in FY’11 to 31% YTD May’12. Market share grew from 55% to 65% in 12 months
 DW market grew by 25% coming from -10% in 2011 driving 80bps growth in DW penetration, achieving highest ever DW sales in South Africa in Dec’12 via Christmas ‘You’re a Woman, not a DW’ campaign
 Increased Finish in-machine sampling from 60% to 90% through revival of relationship with Defy, the largest DW manufacturer
 Finish SA was adjudged as the BEST PERFORMING BUSINESS in RUMEA (Russia, ME and Africa Region)
 Rolled out 4 successful DW campaigns that brought back growth in DW category. The i360 campaigns were launched in collaboration with Bosch and Kelvinator involving attractive in store promos on their respective DWs
 Developed rolled-out ‘Family Time’ campaign, dramatizing the failure of hand dishwashing while highlighting benefits of Auto Dishwashers

BRAND MANAGER - BROOKE BOND TEA في UNILEVER

• باكستان - كراتشي
• ديسمبر 2008 إلى أبريل 2011

BROOKE BOND SUPREME (Sep 2009 to Apr 2011)
Valued at around GBP 35.3 m, Supreme is largest volume tea brand of Pakistan & 2nd largest brand of Unilever Pakistan

Achievements
 Achieved NR growth of 6.2% in FY 2010, market share gain of 130bps and strengthened BHP at Relevance and Conviction levels
 Led the re-launch of Supreme in Dec’10, repositioning it as a healthy drink
 Launched in-pack ‘Free Sugar’ consumer promotion to drive consumer up-trade to larger packs - supported by TVC
 Launched Supreme Inamaat-ke-Chaske consumer activation targeting rural consumers. More than 1.4 m consumer contacts in 3 months, 17% above target

BROOKE BOND PEARL DUST (Dec 2008 to Apr 2011)
Valued at GBP 8.7 m, Pearl Dust is one of the leading tea brands of Pakistan

Achievements
 Achieved turnover growth of 8.7% in 2010 and Market Share gain of 120 bps, strengthening BHP in MB Dynamic Tracking
 Launched ‘Teen Ka Kamal’ campaign to announce improved quality of the blend via TV, radio, print, outdoor, POS executions along with a PR campaign including testimonials and celebrity guest appearances in talk shows
 Executed ‘Pearl Jo Khazano’ consumer activation, acclaimed as Best Unilever Pakistan Rural Activation of 2009. The campaign achieved 1m consumer contacts and generated trials of the new blend (formula)
 Launched ‘PD Quality Jo Challenge’ activation to establish the superior quality of the product vis-à-vis competitor brand. Extensive PR to support the activation with news coverage, activity promos, consumer, retailer & celebrity testimonials and TV show appearances

ASSISTANT BRAND MANAGER - LIPTON في UNILEVER

• باكستان - كراتشي
• ديسمبر 2007 إلى ديسمبر 2008

Lipton leads teabag market & has very strong and loyal consumer base in Urban Pakistan

Achievements
 Lipton turnover grew by 24.2% gaining 40 bps market share
 Launched Lipton Teabags ‘3 Girls light, medium, strong’ campaign with i360 degree support delivering growth of 25% in 2008
 Deployed global ‘Theanine-I can see clearly’ campaign that repositioned Lipton as a healthy and natural drink
 Re-launched of Lipton Clear Green Tea which included introduction of four new flavors/SKUs of green tea and 360 degree campaign

TRADE & BUSINESS DEVELOPMENT MANAGER في ICI PAKISTAN LIMITED

• باكستان - كراتشي
• يونيو 2007 إلى نوفمبر 2007

 YTD achievement against target was 116%. Led turnaround of a declining business by developed five new customers for the business in a short time span
 Managed national sales of NALCO water treatment chemicals portfolio. Liaison with customers and suppliers to ensure that customers’ requirements are met on time in full and that no stock shortages occur

Materials Manager في ICI PAKISTAN LIMITED

• باكستان - كراتشي
• يناير 2006 إلى مايو 2007

 Responsibilities included materials procurement and planning for Life Sciences Business, including pharmaceuticals and animal health products. Sourcing of finished and raw materials from world-renowned companies including Astra Zeneca, Schering Plough, Apotex and Eli Lilly (Elanco)
 Achieved business target of business working capital reduction. Reduced average days of inventory from 40 to 30 days
 Developed new materials planning system based on MS Excel which substantially improved materials forecasting and planning accuracy

PRODUCT MANAGER / GRADUATE RECRUIT في ICI PAKISTAN LIMITED

• باكستان - كراتشي
• ديسمبر 2004 إلى ديسمبر 2005

 Responsible for Analgesic Products’ portfolio including Proxen and Synflex
 Developed promotional tools including product literatures, and roll out of promotional strategies through product cycle presentations
 Managed IMS market research data for the Business

MARKETING INTERN في COLGATE PALMOLIVE PAKISTAN LTD

• باكستان - كراتشي
• يونيو 2003 إلى أغسطس 2003