فايز الحارثي

• Handling a business turnover of USD 55 Million with the support of AZ Branches sales teams in 6 branches across the west and southern regions of KSA. • Formulate Sales Strategies & Promotional Activities (planned and tactical promotional activities) in Modern & Traditional trade, to achieve Sales targets prepared by the Management as per annual Sales Budget • Implementing the marketing plans thru meticulously planned Trade marketing activities. • Giving monthly in sights to the management team on ground realties and market activities. • Liaise with supply chain for sales forecasting and ordering from FC factory in Jeddah KSA and in Holland. Providing near accurate sales forecast in order to meet the market demand and to achieve the sales targets, while minimizing the working capital tied up in inventories. • Setting the sales team KPI’s and working with them to achieve those KPI’s. • Working with the branch sales team in setting out a KPI score card and track the performance against the score card in order to achieve the FC objectives in the market place. • Expansion of distribution channels, to ensure product availability across all channels. • To design BTL activities across all channels and work with the distributor to implement these programme’s effectively. Achievements in AZ/Rainbow: • In 2008 turned a loss making Distribution Company (BQC) in KSA west to a profitable company. • Managed a successful Transition period from one Distribution Company to another, without market share being affected in the region. (MAT) BQC to AZ • Gained market share on two of the most difficult categories for Rainbow brand in ksa west and south (Evaporated milk and powder milk) SADAFCO April 2000 to July 2008 Sadafco is the No 1 dairy company in the KSA markets with a 45% Market share in Liquid Milk. KA Development Manager –KSA western – Mar 2006 to July 2008 Senior Supervisor – KR Jeddah – Jan 2004 to Feb 2006 Sales supervisor – Frisch Jeddah FS – April 2001 to Dec 2003 Sales Supervisor –Ic Jeddah DRD– Feb 2000 to Mar 2001 Responsibilities:  Concluding annual contracts with customers ( key accounts) as per the company policies and agreed objectives as well as future plan and short- term agreements.  Set up promotional plans for each customer within the budget limits defined in the annual contract and according to competitors and market gaps.  following up the application process of the customers’ contracts ( key accounts) in terms of financial credits & facilities.  Writing down to the. key accounts G.M the weekly reports of products movements and promotional offers as well as the competitive companies and new products Responsible for sales and operations of all products in Western region, especially Jeddah city ( key account )  Maximize sales and achieve the agreed marketing & sales objectives.  Managing sales of S.R. 6 million per month.  Developing organized trade reporting system as per company standard.  Leading a team over 100 of employees  Maintain discipline in the team