Mohammad Fakhruddin

Research
• Evaluating research, market conditions, and competitor data to use marketing strategies that produce results.
• Researching competitor's marketing & advertising strategies.
• Evaluation of marketing activities of other UAE Universities.
Digital & Social Advertising
• Development of digital marketing strategies.
• Digital marketing campaigns (Google AdWords, Facebook, LinkedIn & YouTube).
• Email marketing
• Search Engine Optimization to drive traffic to the LUBM website.
• Social media strategy, implementation & content production to develop Social Media presence.

Website Management
• Maintenance & content management of the LUBM website.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Development of a strategy to improve the user interaction with the website and make the website more user-friendly.

Events
• Events promotion & streamlining for Student, recruitment & faculty events.
• Support internal & external Events with branding.

Web Development
• Designed and developed a user-friendly website, including an optimized check-out page that increased user clicks.
• Come up with solutions to seemingly intractable problems.
• Carry out routine site maintenance.
• Drive projects forward.
• Work closely with other developers and professionals.
• Make recommendations on the use of new and emerging technologies.
• Produce feasibility and usability reports for projects as well as accurate cost projections.
• Quickly fit into any existing team of developers.
• Work through a project life cycle.


SEO
• We are responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase ranking on all major search keywords.
• To develop original content to include keywords or phrases that will increase web traffic
• To manage Google webmaster tools for all website
• Traffic Monitoring
• Landing Page Optimization
• Error Testing & Code Clean-up Optimization
• Search Engine Marketing Skills

Building PHP websites using PHP based frameworks
Planning and conducting cross browser usability testing against W3C.
Testing and validating work produced as part of the development process.
Developing advanced database driven websites & systems including eCommerce.
Back end development and maintenance of websites using PHP and MySQL.
Developing compatible User Interface functionality using jQuery & other libraries.
Developing websites using MySQL, PHP & other programming tools.
Working in a data analyst role and with business intelligence applications.
Documenting features, technical specifications & infrastructure requirements.
Working with a multi disciplinary team to convert business needs into technical specifications.
Write “clean”, well designed code
Developing and creating Web applications as per the specifications
Development and implementation of Core functionality.

Development and implementation of Core functionality and support tools.
Support and maintenance current stack of company applications
Add new features, create unit and functional tests.
Handled the CMS (Back End programming)
Actively researching, testing and proposing new approaches to improving search engine rankings.
Selecting search phrases and choosing keywords.
Resolving technical issues related to a clients website.
Constant evaluation of keywords.
Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.
Providing remote support, advice and tips to clients.
Developing cross platform e-marketing strategies.