Farah Adel, Social Media Marketing Specialist

Farah Adel

Social Media Marketing Specialist

Dalalid Company

Location
Kuwait - As Salimiyah
Education
Bachelor's degree, Marketing
Experience
8 years, 9 Months

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Work Experience

Total years of experience :8 years, 9 Months

Social Media Marketing Specialist at Dalalid Company
  • Kuwait - Al Kuwait
  • My current job since March 2023

• Handling the following brands: (VTERRA, Tres beige, Dalalid beauty and Trend driven).
• Marketing Strategy Development
• Social Media Management
• Content Creation and Curation
• Branding and Brand Voice
• Audience Research and Analysis
• Social Media Analytics and Reporting
• Graphic Design by “Canva”
• Project Management
• Client Collaboration and Communication.
• Collaborated with various clients across diverse industries to develop customized marketing strategies and social media campaigns.
• Created engaging content for multiple platforms, including written copy, images, videos, and graphics.
• Managed social media accounts, scheduling content, monitoring engagement, and providing
• community management.
• Conducted market research and competitor analysis to identify trends and opportunities for client success.

• Utilized social media analytics tools to track and measure campaign performance, providing data-driven recommendations for optimization.

• Collaborated with cross-functional teams, including designers and copywriters, to ensure cohesive brand messaging.

• Maintained clear and effective communication with clients to understand their goals, brand voice, and target audience.

Marketing consultant and specialist at Qynda
  • Kuwait - Al Kuwait
  • October 2022 to June 2023

Qynda startup activewear company.

• Understanding fabrics and having a keen eye for designs

•Relationship building skills to better understand, communicate, and bond with consumers through big sports events in kuwait.

• on top of marketing budgets, and other operational activities

• handling the photoshoot and videoshoot campaigns

• creating E-commerce content with photographer

• managing the social media accounts

Marketing social media Executive at Tons general trading company
  • Kuwait - Al Kuwait
  • August 2022 to March 2023

• Design and developing marketing materials
• monitor and oversee distribution and production of marketing materials
• working and execute direct marketing Outdoor campaigns
• collect and analyze data to prepare marketing reports
• monitor competitive activity and market trends
• Handling digital and social media campaigns
• liaise with public relations and media contacts
• Plan and direct marketing campaigns
• Handling CRM department
•monitor and assess customer feedback with the team and maintain customer information via marketing database and CRM system.
• liaise and correspond with outside vendors and suppliers
• Delegating assignments to members of the graphics and advertising
departments, as needed.
• develop and implement strategies for social media platforms
• track, coordinate and assemble data to measure outcomes of marketing programs
• Optimize content for the website and social media platforms
• Creating and maintaining a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared.
• Identify trends and insights for digital campaigns
• Researching, writing/producing/outsourcing all sorts of content production (written, image-based, video, etc.)
• Compiling and uploading content, then tracking its performance across the many different Social Media networks.
• Generate effective Social Media Influencer Marketing campaigns, whereby powerful social users are turned into brand advocates who promote the brand’s products, services, etc.
• Track and measure performance of all branded channels, including at least Facebook, YouTube, Instagram, Twitter, Snapchat and TikTok
• Collaborate with managers in preparing budgets and monitoring expenses

marketing social media specialist at Al-Wazzan Regional
  • Kuwait - Al Kuwait
  • October 2021 to July 2022

• handling Al-Wazzan restaurants accounts
• Tracks and analyzes social media insights to implement
•optimum social media strategies
• Staying up to date with all social media trends and
developments.
• Creating creative content (images, videos and captions)
• Social ads & managing the business manager
• Increasing followers and engagement
• Monthly Social media report and analytics
• SM activation |creative ideas for the business
• Allocate social media budget
• SM brand image improvement
• customer communications
• working closely and managing the work needs with the company graphic designers
• Planning and setting up the photoshoots
• Dealing with suppliers for Pos
• monthly marketing and Social media plan

Marketing Social Media Executive at The App Concept
  • Egypt - Alexandria
  • August 2020 to July 2021

• handling three accounts
• tracks and analyzes social media insights to implement
optimum social media strategies
• Staying up to date with all social media trends and
developments.
• Creating creative content (images, videos and captions)
• Social ads & managing the business manager
• Increasing followers and engagement
• Monthly Social media report and analytics
• SM activation |creative ideas for the business
• Allocate social media budget
• SM brand image improvement
• customer communications
• working closely and managing the work needs with the
•company graphic designers
• planning and setting up the in-house photoshoots

Social Media Executive at Alyasra Fashion
  • Kuwait - Al Kuwait
  • May 2018 to July 2020

• Social medial Calendar, Producing content to be posted online. • Creating creative content (images, videos and captions)
• Instore coverages in the instastory
• Socail ads & managing the business manager
• Events coverages
• Developing and managing social influencer programs and briefing them.
• Dealing with the social influencers in all GCC
• Staying up to date with all social media trends and developments.
• Increasing followers and engagement
• Monthly Social media report and analytics
• SM activation |creative ideas for the business
• Allocate social media budget
• SM brand image improvement
• customer communications
• working closely and managing the work needs with the company graphic designer

Social Media Marketing Specialist at Armada Group
  • Kuwait - Al Kuwait
  • July 2015 to April 2018

•Working On Marketing calendar
• Social media campaigns and calendars
• Social media reports and analyzes
• Dealing with Social influencers
• Events coordination and Social Coverages
• SMS campaign
• Dealing with suppliers
• handling all the outdoors ads.

Education

Bachelor's degree, Marketing
  • at Arab Open University - Kuwait
  • June 2020

Languages

Arabic
Native Speaker
English
Native Speaker