John Samir

Oversaw the digital transformation of agency operations, ensuring
campaigns aligned with measurable ROI.
Directed and optimised digital marketing campaigns for major
accounts including Kuwait Airways, Kuwait Oil Company (KOC), and
Burgan Bank.
Coordinated multi-channel campaign rollouts, aligning creative,
media, and reporting teams efficiently.
Implemented data-driven dashboards to monitor campaign
performance and enhance cross-team efficiency.

Planned and executed Meta Ads, Google Ads, and Snapchat Ads for
SMEs and clinics, achieving substantial increases in leads and
conversions.
Managed a diverse client portfolio including Australian Dental
Center, Med Marine Dental Center, multiple Gold Shops, Em Zalfa
Restaurant, Trust Derma Clinic, and Smart Smile Clinic.
Delivered end-to-end campaign management: audience
targeting, creative optimisation, A/B testing, and KPI tracking.
Enhanced ROI through conversion rate optimisation (CRO)
strategies and performance-based scaling.

Promoting Philip Morris smoke free products ( IQOS / Veev) to individuals and delivering the message of PM to all legal aged smokers and users all over Kuwait

Developed and executed comprehensive marketing strategies to
enhance brand awareness and customer engagement.
Planned and managed multi-channel digital campaigns across
Meta, Google, Snapchat, TikTok, and influencer collaborations,
significantly boosting online visibility and lead generation.
Managed SEO, PPC, and email campaigns to increase qualified
traffic and conversion rates effectively.
Spearheaded website and application development, ensuring a
seamless user experience and optimised sales funnels.
Conducted market research and competitor analysis to pinpoint
new growth opportunities.
Authored product specifications, prioritised backlog items, and
coordinated with tech teams for timely releases.
Designed and executed brand positioning strategies, elevating
market presence and reinforcing customer loyalty.
Created and launched a customer loyalty programme, driving
repeat business and long-term retention.
Led content marketing initiatives, producing engaging promotional
content tailored for digital channels.
Developed and monitored e-commerce sales strategies, resulting
in measurable revenue growth.
Coordinated with internal teams and external vendors to ensure
timely order fulfilment and operational efficiency.

Led the development and execution of comprehensive B2B
marketing strategies, optimising sales channels and driving
revenue growth.
Conducted thorough competitor analysis to identify market gaps
and devise positioning strategies that enhanced product offerings.
Designed and delivered training programmes for sales agents,
ensuring alignment with evolving market trends and product
updates.
Organised and managed high-impact B2B exhibitions and
networking events, boosting brand visibility and generating qualified
leads.
Provided strategic leadership and coaching to field sales teams,
ensuring activation targets were consistently achieved.
Spearheaded the integration of SME services into the sales pipeline,
facilitating seamless execution, adoption, and knowledge transfer
across teams.

Directed the full lifecycle of the e-commerce platform launch,
from requirements gathering and design to release.
Coordinated development teams and designers to deliver
seamless UI/UX, optimising navigation and checkout processes to
boost engagement and sales.
Developed and executed SEO, PPC, and digital advertising
strategies, achieving notable increases in organic traffic and
conversion rates.
Spearheaded multi-channel marketing campaigns, including email,
content, and influencer marketing, driving brand awareness and
revenue growth.
Oversaw system stability and product visibility, ensuring a
consistent user experience.
Managed customer experience optimisation, refining e-commerce
touchpoints for higher conversion.
Led and trained a team of e-commerce specialists, aligning
execution with business goals and KPIs.
Oversaw UAT (User Acceptance Testing) to validate platform
stability, usability, and performance.

Led marketing strategy development, branding efforts, and
audience engagement initiatives to enhance company visibility.
Managed a team of marketing professionals and event
coordinators, ensuring cohesive campaign execution.
Conducted risk assessments, ensuring compliance with safety
standards.
Supervised subcontractors and managed stakeholder
expectations.
Developed and executed marketing plans for events and projects,
collaborating with vendors and partners to amplify reach and
effectiveness.
Supervised content creation, social media marketing, and public
relations efforts to increase brand presence.

Defined product requirements and collaborated with engineering
teams to develop and enhance telecom services.
Led full UAT cycles for new B2C and consumer products, validating
stability, functionality, and end-user experience.
Prepared technical and functional documentation for product
releases, ensuring a smooth rollout across departments.
Collaborated with cross-functional teams (engineering, marketing,
sales) to bridge technical and business needs effectively.
Coordinated with technology teams to develop and improve
telecom products.
Ensured system visibility for new product launches.

Managed B2B activations and enterprise client onboarding for
major corporate accounts.
Developed sales pipeline reports, forecasts, and dashboards,
providing management visibility into product adoption.
Acted as liaison between technical teams, corporate clients, and
sales leadership, ensuring SLAs were met comprehensively.
Supported account managers with escalations, coordinating
technical fixes for complex enterprise solutions.
Handled B2B customer activations and service requests efficiently.
Provided help desk support to resolve corporate client issues
promptly.

Oversaw franchise operations across multiple retail outlets,
ensuring consistent delivery of telecom products.
Supervised product rollouts, activations, and promotional
campaigns, coordinating with HQ and field teams effectively.
Managed inventory, credit limits, and operational KPIs across the
franchise network.
Conducted market analysis to optimise franchise performance
and customer acquisition.
Resolved customer complaints and provided technical assistance.
Delivered comprehensive training for new staff on Ooredoo
products and systems.
Ensured smooth franchise operations and supervised quality
control.
Managed corporate activations, exhibitions, and sales events.

Delivered training programmes for Ooredoos retail and franchise
staff on new products, systems, and services.
Developed technical training manuals and knowledge bases for
product adoption.
Supported product testing and feedback collection to improve
usability and stability before launches.
Troubleshot system-related issues and developed training
materials effectively.
Assisted in product development and testing as needed.

Delivered high-level customer service and effectively managed
issue resolution processes.
Ensured compliance with quality control standards and improved
service efficiency consistently.
Conducted performance analysis to enhance overall customer
experience.