Senior Marketing Specialist
Meshaal Alshatti & Partner
Total des années d'expérience :3 years, 11 Mois
Main Projects:
• Rebranding campaign for four concepts.
• launching three new concepts.
• Menu engineering.
• Brand bibles.
• Corporate communication initiatives.
• Developed and implemented a repositioning campaign.
Achievements:
• Led the department towards a re-branding campaign along with working on launching new brands.
• Managed brand, design, graphics, illustrations, and structure, ensuring consistent brand standards across various channels.
• Created brand bibles.
• Annual marketing plans and department budgeting.
• Developed corporate branding, image, and positioning.
• Menu engineering for our F&B concepts.
Main Projects:
• Outlets opening.
• Turnkey-projects launch.
• Rebranding implementation.
• Corporate communication initiatives.
Achievements:
• Built brand awareness through exhibitions, promotions, and social media to achieve revenue targets.
• Successfully handling the opening of 3 new showrooms across GCC.
• Identified potential PR stories and drafted, issued, and followed up with press releases.
• Organized seminars, corporate events, advertising, and sponsorships. Represented the company at key networking events.
Main Projects:
• Restaurants opening.
Achievements:
• Launched and grew three brands on social media.
• Fully implemented digital marketing campaigns.
• Designed editorial content strategy to increase engagement and channel growth.
• Developed and executed social media, editorial calendar, SEO, and paid search strategies.
• Delivered social media reports for senior management.