Farah Alajmah

• Managed bilingual Afias website and proofread all the content.
• I attended the content shoots and ensured the content shooting was as per the guidelines.
• Managed the social media accounts ( Instagram, TikTok, Meta ).
• Coordinated with creative agencies on content, media buying, PR kits, and campaign
executions.
• Conducted competitive analysis using Nielsen data to evaluate market share.
• Monitored the execution of the E-commerce plan and made sure that everything was
implemented on the agreed timeline.
• Worked with Trade Marketing and Modern Trade team to monitor the execution of weekly
flyer promotion plans.
• Conducted market visits to analyze the pricing and shelf availability in supermarkets in
the same product segment.

• Conducted flyer comparisons of our products against competitors to generate market
insights.
• Worked with creative and media agencies to create, schedule, and publish content.
• Ensured all content aligned with brand guidelines before uploading on platforms.
• Conducted store visits to ensure proper product stand placement and display during our
Back-to-School campaign.
• managed Instagram accounts for two brands.