Brand Activation Supervisor
Sama Jordan Group
مجموع سنوات الخبرة :11 years, 4 أشهر
Build and maintain a calendar of brand activation events.
Create the brand activation plan and lead all campaigns execution, managing vendors, coordinating logistics,
theme and giveaways, creating excitement around new product launches, and meeting the set brand
objectives.
Analyze and optimize each brand activation campaign and share performance report (pre, during and post)
and outcome of each campaign.
Develop product knowledge materials and brand talk to educate consumers about the product through
brand activations.
Create and follow up on influencers marketing campaigns and social media calendar, promote events
through online channels Facebook and Instagram.
Coordinate with production suppliers and designers to create promotional and advertisement materials
(banners, Soft POSM, fliers, Pop ups, displays, and promo tables).
Create marketing newsletter Weekly/Monthly/Quarterly to be reviewed by management.
Support trade marketing and brand team in developing and executing in-store and promotional activities
(defining activities objectives, briefing, coordinating the implementation with the sales team, promo
calculation and ROI pre- and post-evaluation of all promotional activities.
Responsible to conduct market visits across all channels focusing on AVA, POP drivers, shelf life, and
competitor activities.
Responsible to provide recommendations and actions to the sales team at POP level following the market
and shopper observation and market visits.
Develop and execute comprehensive marketing strategies to increase brand awareness and drive customer engagement.
Conduct market research and analyze data to inform marketing decisions and measure campaign performance.
Develop and manage budgets for marketing initiatives, ensuring that campaigns were delivered within budget and on schedule.
Organize and execute events, including product launches, trade shows, and webinars, to engage with customers and drive leads.
Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure a seamless customer experience.
Build and maintain relationships with customers through email, phone, and in-person communication.
Utilize the CRM to support sales and marketing efforts, including lead generation, email marketing, and pipeline management.
Provide support to sales team by preparing presentations, proposals, and product demonstrations.
Coordinate cross-functional projects to ensure they were delivered on time and within budget.
Prepare and deliver reports on marketing campaign results, customer feedback, and other relevant data.
Create and deliver reports to stakeholders, including regular performance reports and campaign analysis
Collect, analyze, and interpret data to support business decisions, measure marketing campaign performance, and identify trends and opportunities.
Identifying trends and insights and allocate marketing investments.
Planning and direct marketing campaigns, scheduling of campaigns, reporting, lead nurturing, and ROI.
Establishing new ad campaigns via Facebook, LinkedIn, Twitter and Google.
Working with various content formats such as blogs, videos, audio podcasts, etc.
Managing the organization's website and maintain it, keeping best practices in mind and track the website traffic flow.
Marketing the new services to new companies on social medial platforms.
Generating leads to qualify them and enroll them in the Facebook, LinkedIn, Twitter and Google and follow up on all leads generated by the campaigns and update all activities.
Managing sales team and control sales efforts for the entire organization.
Generating new leads through ZoomInfo, Gorilla and participating in exhibitions.
Generating B2B leads through follow up on web inquires, webinar invites, and new product introduction to current customers.
Collecting and submit customer information in CRM database.
Maintaining top customer satisfaction rates by cultivating productive relationships and ensuring continuous communication / contact with accounts.
Working to build internal business partnerships that allow communication to supersede past challenges to improve productivity and revenue.
Responsible of executing BTL and national promotions in the market, in coordination with the Sales department.
Perform systematically pre and post activity evaluation (sending ROI- Return on Investment Report).
Directly involved in dealing with customers for the brand displays (branding, stands, co-packing process and secondary displays).
Responsible of ordering and following up on POSM in the warehouse and in the market.
Responsible of reporting the results of the brand performance to the management and supplier (Marketing Intelligence Report).
Organize and animate regular product knowledge sessions for sales force, in store merchandisers and promoters.
Ensure that agreed planograms are implemented successfully in the market.
Bringing alive the spirit of the brand through customer/prospect events, sponsorships, activations product launches, exhibitions etc.
Analyze competitors’ activations, in collaboration with Sales teams across different markets and measure the success of marketing campaigns and create reports.
Work with social media influencers and arrange for marketing campaigns.
Meet with clients and maintain good relationship and implement the (Picture of Success) for the stores’ branding and visibility.
Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
Develop strategies and managing marketing campaigns across print, broadcast and online platforms.
Follow up on the brand’s performance and monitoring the distribution.
Develop and maintain strong working relations with all existing/new clients at key levels.
Implement and maintain complete control aspects i.e., documentation, periodical website visits, reports.
Provide high level "aftersales" support including; collecting merchants’ registration and working closely with the Risk Department until the application is accepted, introducing merchants to CASHU technical support department who will guide them through the integration/configuration process until a complete on boarding,
communicating with merchants at times of announcements, updating their KYC documents, positioning, campaigns, answering merchants,
maintain merchants' satisfaction and work closely with the Marketing department to help increase business volume for the merchants.
A primary contact with leads including sales calls/cold calls; follow-ups and sending required information.
Record all prospects information into database.
Conduct full sales cycle from lead generation to closing the lead and present products to clients.
Negotiate with partners and clients on policies and offering.
Participate and present the company in internal/external exhibitions and attend necessary training courses/seminars.
Set meetings for demos and presentations.
Provide status reports on all customers/leads/potentials on a weekly basis.
Follow up and manage customer subscriptions renewal.
Develop content plans to ensure an excellent online user journey through the creation and effective utilization of copy, video and photography.
Repurpose content for different audiences and channels, including prospective students, parents, teachers, businesses and the wider public.
Maintain and update the school’s website by updating the news and publications, updating pages, changing the design of the website, checking the website’s links on regular basis, fixing any errors and preparing and sending a monthly report to the management.
Responsible for the day-to-day maintenance and operation of TAGSB website and assurance web compliance with appropriate policies, guidelines, and standards.
Manage the Moodle system (Learning Management System) to support the use of instructors and students.
courses: Jordanian Secondary Certificate