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farah altabbaa, Experiential Account Manager

farah altabbaa

Experiential Account Manager·Cheil Worldwide

Jordan

Master's degree, Management with marketing

Work experience

Total years of experience: 11 years, 7 months

Experiential Account Manager

March 2017 - Present

Cheil Worldwide

Amman, Jordan

March 2017 - Present

- Manage the planning & development of events & activations for all Samsung departments (Corporate, Consumer Electronics & Mobiles) in the Levant region;
- Manage multiple projects, activations, roadshows & events across (Jordan, Iraq, Lebanon, Palestine & Syria) simultaneously;
- Negotiate sponsorship packages to ensure client satisfaction about the final outcome;
- Partner with client team to explore new projects opportunities that offer solutions and plan to execute & deliver;
- Managed the first universities roadshow for Samsung in Jordan, contacted universities, planned site visits & prepared all needed operations;
- Partner with Digital department to manage the use of digital & social media tools to maximize the reach for the ongoing activations;
- Led Samsung flagship mobile (Note 9) main launch event in Dead Sea, Jordan;
- Train new vendors to deliver up to the standards we work to in events & activations;
- Handle all events details and activations operations;
- Comes up with quick on ground solutions.

Company industry:
Advertising
Job role:
Purchasing and Procurement

Senior Account Executive

March 2016 - March 2017

Cheil Worldwide

Jordan

March 2016 - March 2017

Al-­‐Khayyat Automotive
-­‐ Handled AlKhayyat Automotive account on an ATL & BTL level, day to day jobs;
-­‐ Prepared marketing & direct communication to consumers plans and presented them to
client;

Samsung Group
-­‐ Handled the CE devision (Home Appliences & TV) on an ATL Level
-­‐ Managed integrated projects deliverables by aligning with Social Media department, PR
agency & media buying agency
-­‐ Presenting creative work to clients for their feedback and alignment;

Company industry:
Advertising
Job role:
Accounting and Auditing

Senior Account Executive

March 2015 - March 2016

Wunderman

Amman, Jordan

March 2015 - March 2016

- Get acquainted with the procedural and implementation aspects of the advertising business from the point of business developments to the last stage of submitting deliverables;
- Work cohesively with other team members to meet operational deadlines and report progress to senior Account Directors;
- Develop strong communication interpersonal skills that are necessary to succeed in the labor market;
- Handled accounts’ price quotations and managed campaign costs;
- Managed all medium to large new business proposals.

Company industry:
Advertising
Job role:
Marketing and PR

June 2012 - September 2012

Publics Graphics

Jordan

June 2012 - September 2012

Company industry:
Advertising

Education

University of Bath

September 2014

September 2014

Master's degree, Management with marketing

United Kingdom

Dissertation: Youth Resistance in Jordan to Standardization of Cross-­‐Cultural Marketing in a Experience Globalized Era; Distinction Modules include: Marketing, Strategic Management, Consumer Behavior, Business Analytics, Business economics, Operation management Global Skills Award Zurich University Challenge (Team leader of the winning team
View attachment

Dar Al-Hekma University

January 2013

January 2013

Bachelor's degree, Graphic Design and Communication

Saudi Arabia

Excellent; 3.63 out of 4.00 (Top 10) Modules include: Psychology of Consumer Behavior, Advertising and Branding

Skills

ADVERTISING
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ADVERTISING
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ASSETS RECOVERY
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ASSETS RECOVERY
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ATL
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ATL
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AUTOMOTIVE
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AUTOMOTIVE
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COMMUNICATION SKILLS
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COMMUNICATION SKILLS
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CUSTOMER RELATIONS
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CUSTOMER RELATIONS
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MARKETING
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MARKETING
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MEDIA BUYING
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MEDIA BUYING
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PRESENTATION SKILLS
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PRESENTATION SKILLS
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PRESS RELEASES
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PRESS RELEASES
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Languages

Arabic
Native Speaker
English
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