فرح أيوب, Manager - Marketing & Business Development

فرح أيوب

Manager - Marketing & Business Development

Dubai International Financial Centre - Hawkamah

البلد
الإمارات العربية المتحدة
التعليم
ماجستير, Marketing Advertising Communication
الخبرات
12 years, 11 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :12 years, 11 أشهر

Manager - Marketing & Business Development في Dubai International Financial Centre - Hawkamah
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ نوفمبر 2016

Work with the Head of Hawkamah to define and implement the long term marketing & business development plan for Hawkamah in order to deliver on the strategic business plan

Prepare the Marketing and Business Development financial plans and budgets

Planning and implementing the marketing campaigns

Creation and publication of all marketing material in line with marketing plans

Overall responsibility for brand management and corporate identity

Analysing potential strategic partner relationships for company marketing

Marketing Officer في RAK Free Trade Zone Authority
  • الإمارات العربية المتحدة - رأس الخيمة
  • مارس 2013 إلى أكتوبر 2016

Work on advertising campaigns covering print, outdoor, radio and branding to generate leads.

Support business development roadshows with international advertisement campaigns to ensure maximum brand awareness and lead generation abroad.

Preparation of the annual marketing plan and budget to ensure alignment of the marketing activities with the objectives (lead generation, brand awareness and client retention).

Coordinate various marketing projects as assigned by the direct supervisor and ensure its timely implementation and efficient delivery.

Coordinate between the creative section and corporate communication section for the creation of content to ensure that RAK FTZ key massages are delivered.

Work on marketing collaterals and gifts in order to be used as promotional material effectively and to ensure their availability when needed.

Actively cooperate with Business Development team to ensure maximum lead generation.

Stay current on marketing industry trends in order to make recommendations on ways to continually contribute through innovative marketing style.

Marketing Executive في Trucial States
  • الإمارات العربية المتحدة - أبو ظبي
  • مارس 2012 إلى مارس 2013

- Assist in the execution and management of highly targeted marketing and communications programs that generate demand for the company's services, drive revenue and build the company's brand.

- Assist in the measurement of the effectiveness of the communication plans; use evaluation results to fine-tune communications& marketing strategies needed& as requested by Business Partners.

- Build& Foster collaborative relationships with other companies under the twofour54 Business partner umbrella, to stay informed and abreast of new initiatives, products and services;

- Define and develop messages and contents for both marketing and corporate communications;

- Assist in the developement of key initiatives to drive client engagement

- Assist with the creative developement of the business.

Intern in the client servicing department في Team Y&R
  • الإمارات العربية المتحدة - أبو ظبي
  • فبراير 2011 إلى مايو 2011

Internal structure work methods, briefing process (creative, media, suppliers, internal), filing, research

Assistant Communications Administrator في Total Abu Al Bukhoosh
  • الإمارات العربية المتحدة - أبو ظبي
  • مارس 2010 إلى يونيو 2010

Event planning for the launch of a book / Human Resources /Communications

الخلفية التعليمية

ماجستير, Marketing Advertising Communication
  • في Celsa - Sorbonne Paris IV
  • فبراير 2012

Specialized in Branding and Brand Strategies

بكالوريوس, Information and Communication
  • في CELSA - Sorbonne Paris IV
  • يونيو 2010
دبلوم, Geography
  • في Paris Sorbonne University Abu Dhabi
  • يونيو 2009

Specialties & Skills

Marketing Strategy
Marketing
Communications
Brand Management
Advertising
MS Word
MS Powerpoint
Communication
Initiative
Computer skills

اللغات

العربية
اللغة الأم
الانجليزية
متمرّس
الفرنسية
متمرّس

العضويات

Sanid - National Emergency Response Volunteer Programme
  • Deputy Section Leader
  • November 2010
Takatof - The National Programme for Social Volunteering
  • Volunteer
  • March 2008

التدريب و الشهادات

'Zodiac' - Business Finance Simulation (تدريب)
معهد التدريب:
ProTraining
تاريخ الدورة:
September 2017
Excel Advanced (تدريب)
معهد التدريب:
ExecuTrain
تاريخ الدورة:
October 2015
المدة:
16 ساعة

الهوايات

  • horse riding