Farah Ayoub, Manager - Marketing & Business Development

Farah Ayoub

Manager - Marketing & Business Development

Dubai International Financial Centre - Hawkamah

Lieu
Émirats Arabes Unis
Éducation
Master, Marketing Advertising Communication
Expérience
12 years, 10 Mois

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Expériences professionnelles

Total des années d'expérience :12 years, 10 Mois

Manager - Marketing & Business Development à Dubai International Financial Centre - Hawkamah
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis novembre 2016

Work with the Head of Hawkamah to define and implement the long term marketing & business development plan for Hawkamah in order to deliver on the strategic business plan

Prepare the Marketing and Business Development financial plans and budgets

Planning and implementing the marketing campaigns

Creation and publication of all marketing material in line with marketing plans

Overall responsibility for brand management and corporate identity

Analysing potential strategic partner relationships for company marketing

Marketing Officer à RAK Free Trade Zone Authority
  • Émirats Arabes Unis - Ras al-Khaimah
  • mars 2013 à octobre 2016

Work on advertising campaigns covering print, outdoor, radio and branding to generate leads.

Support business development roadshows with international advertisement campaigns to ensure maximum brand awareness and lead generation abroad.

Preparation of the annual marketing plan and budget to ensure alignment of the marketing activities with the objectives (lead generation, brand awareness and client retention).

Coordinate various marketing projects as assigned by the direct supervisor and ensure its timely implementation and efficient delivery.

Coordinate between the creative section and corporate communication section for the creation of content to ensure that RAK FTZ key massages are delivered.

Work on marketing collaterals and gifts in order to be used as promotional material effectively and to ensure their availability when needed.

Actively cooperate with Business Development team to ensure maximum lead generation.

Stay current on marketing industry trends in order to make recommendations on ways to continually contribute through innovative marketing style.

Marketing Executive à Trucial States
  • Émirats Arabes Unis - Abu Dhabi
  • mars 2012 à mars 2013

- Assist in the execution and management of highly targeted marketing and communications programs that generate demand for the company's services, drive revenue and build the company's brand.

- Assist in the measurement of the effectiveness of the communication plans; use evaluation results to fine-tune communications& marketing strategies needed& as requested by Business Partners.

- Build& Foster collaborative relationships with other companies under the twofour54 Business partner umbrella, to stay informed and abreast of new initiatives, products and services;

- Define and develop messages and contents for both marketing and corporate communications;

- Assist in the developement of key initiatives to drive client engagement

- Assist with the creative developement of the business.

Intern in the client servicing department à Team Y&R
  • Émirats Arabes Unis - Abu Dhabi
  • février 2011 à mai 2011

Internal structure work methods, briefing process (creative, media, suppliers, internal), filing, research

Assistant Communications Administrator à Total Abu Al Bukhoosh
  • Émirats Arabes Unis - Abu Dhabi
  • mars 2010 à juin 2010

Event planning for the launch of a book / Human Resources /Communications

Éducation

Master, Marketing Advertising Communication
  • à Celsa - Sorbonne Paris IV
  • février 2012

Specialized in Branding and Brand Strategies

Baccalauréat, Information and Communication
  • à CELSA - Sorbonne Paris IV
  • juin 2010
Diplôme, Geography
  • à Paris Sorbonne University Abu Dhabi
  • juin 2009

Specialties & Skills

Marketing Strategy
Marketing
Communications
Brand Management
Advertising
MS Word
MS Powerpoint
Communication
Initiative
Computer skills

Langues

Arabe
Langue Maternelle
Anglais
Expert
Français
Expert

Adhésions

Sanid - National Emergency Response Volunteer Programme
  • Deputy Section Leader
  • November 2010
Takatof - The National Programme for Social Volunteering
  • Volunteer
  • March 2008

Formation et Diplômes

'Zodiac' - Business Finance Simulation (Formation)
Institut de formation:
ProTraining
Date de la formation:
September 2017
Excel Advanced (Formation)
Institut de formation:
ExecuTrain
Date de la formation:
October 2015
Durée:
16 heures

Loisirs

  • horse riding