Farah Bootwala

• Lead and direct the business discussion processes at the appropriate level within general approval of senior management.
• Responsible for analyzing, re-forecasting, and reporting the financial performance.
• Ensure stock is continually reviewed and correctly identified as Seasonal, Continuity, Markdown, and Terminal.
• Responsible for pricing for all stock within the brand and margin strategy where applicable.
• Ensure pricing of new product reflects both local Market and host brand positioning to ensure maximum competitiveness.
• Participate in Business improvement projects to ensure brand requirements are represented in all major Business-wide initiatives and systems.
• Regularly visit all customers in person, and ensure visit for follow-up, monitoring and communication purposes.
• Negotiate positioning of brand, including product ranges, development, pricing and competitiveness.
• Directly impact on product planning selection and on trading through team direction, and Partner negotiation terms and conditions.
• Responsible for phasing, allocation, replenishment and promotional stock needs and responsible for buying plans if required.
• Develop initiatives for dealing with slower moving merchandise including offers and promotional activities.
• Develop and agree strategic initiatives for, and have key responsibility for ensuring management of inventory control, improved competitive Market share and retailing initiatives.

 Coordinate internal resources and third party vendors for execution of projects.
 Ensure all projects are delivered on time and within the client budget.
 Ensure resource availability and allocation.
 Develop a detailed project plan to track current and future progress.
 Use suitable techniques to manage changes in the project scope and costs.
 Report to management as needed.
 Making sure the company’s quality standards are met.
 Recruiting the right specialists and sub-contractors and ensuring guidelines are met.
 Manage a good working relationship with the client and stakeholders.
 Ensure a good relationship with third parties and vendors.
 Create and maintain full project documentation.

 Meeting clients to discuss their advertising needs

 Working with account planners to devise a campaign that meets the client's brief and budget

 Presenting campaign ideas and costing to clients

 Briefing the creative team who will produce the adverts

 Negotiating with clients, solving any problems and making sure deadlines are met

 Checking and reporting on the campaign's progress

 Keeping in contact with the client at all stages of the campaign

- Meeting and liaising with clients to discuss and identify their advertising requirements.

- Working with the team to implement an advertising campaign that meets the client's brief and budget.

- Working with the account manager to brief the media, creative and research staff, and assisting with the formulation of marketing strategies.

- Acting as the link between, the client and the agency by maintaining regular contact with both, ensuring that communication flows effectively.

- Negotiating with clients and agency staff about the details of campaigns.

- Presenting creative work to clients for approval or modification.

- Writing client reports and monitoring the effectiveness of campaigns.

- Arranging and attending meetings

- Researched and reported on Bollywood events, facts and figures.

- Handled the social media pages of the magazine and updated them with the current happenings in the city.

- Wrote and edited various sections in the magazine.

- Worked with an online generated information system.

- Interviewed Dubai’s top Businessmen and women as well as Bollywood celebrities.